Facebook Global Pages for Brands

By Team Amateurs

Facebook page for brands

Multiple Brand page for brands present across different geographies

Dealing with promotional campaign / offers, language

User get confused with which page to follow.

Information get dispersed over , affecting the total fan following.

Brands have made tabs with their local pages in the global page to direct customers

Global Page Offers

Single URL for brand’s entire fan base.

Automatically directs user to specific country page

Number of likes and Number of “People Talking About This” is same across the brand’s page.

Increased localization that includes photos, timeline, cover photo, about info

FB offers tools to analyze brand based on each country popularity and content.

Whom Not..?

Brands which are dominant to a specific country.

Brands which have just started entering new market .

Brands who have just started to realize “How Facebook help businesses”

Brands who don’t have the resources to create and manage multiple localized content.

The option “switch region” help the user to switch to their region of preference.

Starbucks is not a Facebook global page

Once you choose your region of preference say Australia, Facebook directs you to KFC’s Australia page.

Brands may have several regional page connected to global page.

It is a great tool for brands with international presence. To manage their social media strategy across geographies and compare.

Feature is available free only for those brands who spend $10,000/month consistently on Facebook ads

Thank You