A4U Expo London

Expanding your Business into EuropePublisher Perspective

Michael Kruse, ad:C media GmbH

EUROPE

About ad:C media / MK

• Founded 2008, 2 founders (technical / commercial background)• 6 fulltime employees, „7-digit“ net revenue• no external investors

• Main Business: International Performance Media • Display campaigns for clients in Europe• Consumer media network• Retargeting / Video-Ads• Adserver solutions•#

• Side Business: Publishing • Content production and publishing• SEO • Landing Page Optimization

• •Myself: Management Background (6 years for freenet.de & Valueclick), Chairman of the German Affiliate Marketing Council

Getting International - Basics

• How do you generate traffic? Own Affiliate - Websites? • For Affiliates: Think about

- Markets- Languages- Currencies

• You have to localize your websites – but think about different consumer behaviour (e.g. voucher codes) or the legal framework (e.g. cashback).

• Check out international surveys from the IAB (http://www.iabeurope.eu/)

Getting International - Basics

• How do you generate traffic? You buy traffic? • For Trafficbrokers: Think about

- Markets (i.e. competition)- Languages / Creative / Adcopies- Traffic sources- PPC is no real international option- Display / Retargeting is attractive, but the starting investment is significant

• Some interesting opportunities:- Video- Local / Domestic Social Media (MeinVZ, hyves etc.)- Traffic sources

Top Tip

Ask your Affiliate Manager for international opportunities!

Get in touch:

Please contact us:

Michael Kruse

Konradinstr. 581543 MünchenDeutschland

Email: mk@adcmedia.deTelefon: +49 (0)89-212 666 9-0Fax.: +49(0)89-212 666 9-29