expanding your ministry through publishing
TRANSCRIPT
Expanding Your Ministry Through Publishing
JAX Pastor’s Conference January 2016
38 years in publishing and retail
SVP, Publisher Thomas Nelson Bible Group
Resources Pastor, Grace Chapel
SVP, Marketing, Worthy Publishing
Written and/or co-authored 20+ books
Special Gift
Extra Special Gift
How Do I Spread My Message?
One Vision
Need to take people deeper in the teaching
Other opportunities
Tracks
Booklets
Serving people outside the local community
What are my Next Steps?
Traditional Publishing
vs. Self
Publishing
Why Self Publish?
Time
Control
Rights
Market Testing
Limited Market
Better Economics
Legacy
Self Publishing Cons
You write on your own dime
You have to find editorial & writing help
You must find the creative design talent and fund it
You only make money on what you sell
Why Traditional Publishing?
You get paid to write the book
Editorial & design expertise
Manufacturing & inventory funding
Sales & distribution connections
Credibility
Traditional Publishing Cons
You need an agent
You don’t have total control
You may not have veto rights
You make royalty instead of margin
Getting Started
Vision
Self or traditional
Content
Platform
Team
Questions to Ask
What is your timeline?
What is your budget?
Are you a multi-tasker and a DIYer by nature?
How important to you is creative control?
Questions to Ask
How niche is your subject or genre?
Where will your audience find your book?
How much do you enjoy marketing?
Do you have plans to repurpose the material?
Where to Begin?
Transcribe sermons
Start with publishing you sermon outlines
Try a Study Guide for small groups and external use
Develop your best series into a book
Look for people & opportunities
Traditional Publisher
Worthy Trade
Worthy Inspired
WorthyKids
Ellie-Claire
