executive presence for marketing indaba pdf
TRANSCRIPT
BEHAVIOURS
Impeccable appearance
Respect themselves and others
Value and develop people
Excellent Communicators
Powerful personal brands
High levels of energy / charisma
Hard skills=15%
Soft skills
85%
100%success
(Quantifiable)Accounting
FinanceTechnicalComputer
(Unmeasurable)Social skillsCommunicationValuesBehaviourAttitudeImage
Source – Carnegie Foundation & Stanford University
Hard Skills
20 – 30 years
Management
Hard Skills
Soft skills
30 – 40 years
Leadership
Hard Skills
40 – 60 years
Soft skills
Impression Management(How others see Us / Credibility)
Emotional & Social Intelligence(How we behave & interact with others)
Self Perception
(Core Confidence)(How we feel about
ourselves)
3Dimensions of Presence
EMOTIONAL & SOCIALINTELLIGENCE
Self Awareness
SelfManagement
SocialAwareness
RelationshipManagement
REFERENCE – DANIEL GOLEMAN
The darker the colour the greater the perception of authority
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
Black Grey
The darker the colour the greater the perception of authority
ProfessionalFormalApproachableWisdomDignified
Negative….BoringRigid
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
Power, energy, determination, authority
StrongAuthoritativeDominantControlledSophisticated
Psychology of colour
PowerEnergyPassionDriveDeterminationCourage(Lust)
+
Hues of BlueNavy Blue
ConfidentTrustworthyHonestReliableIntegrityResponsibility__________CalmingReduces tension
Psychology of colour
OpenSelf-sufficientAmbitiousDeterminedControlled
GRAVITAS
Poise under Pressure
Conscious leadership – E E E
Strong value system
Strategic vision
Democratic not dogmatic
Public Speaking excellence
I will be honest with you (Demonstrating values)
I will listen to you, even when we disagree (Empathy)
I ask you to join in the remaking of the nation (Engagement)
This cannot happen without you (Empowerment)
Lets look after ourselves and each other (Compassion)
referent power