SEO Brighton.Everything is a social network.A presentation on SEO & Social Media by Paul Chaloner, Social Media Specialist, Fresh Egg.@paulchaloner @freshegg

SEO Brighton: Everything is a social network.

SEO Brighton: Bad drawings.

OMGTHIS GUY SUCKS AT

DRAWING

Social Media ISN’T

• Difficult• Complicated• The only thing that matters• Better than a caramel latte

SEO Brighton: What social media isn’t.

Test One.TweetSerping.

Key points

• Used the Fresh Egg blog (relatively powerful, good backlinks, PR4)• Blog fed in to Google News• Strong internal linking• Relevant content to the site and blog• Fully optimised meta tags

SEO Brighton: Test one.

SEO Brighton: Test one results – 9.15am.

SEO Brighton: Test one results – 9.15am.

SEO Brighton: Test one results – 10.15am.

SEO Brighton: Test one results – 17.30.

Tweet stats

• Initial tweet user had 1,500+ followers• RT’s accounted for 130+ mentions• Most powerful RT from a user followed by 5,000• 53,000 followers reached via users tweets

SEO Brighton: Test one results.

Observations

• Tweets played a huge role in indexing and ranking higher• It wasn’t entirely clear if they achieved the results alone• It appeared that Tweets were a secondary level of influence• We needed another, purer test

SEO Brighton: Test one results.

Test two.TweetSerping.

Key points

• Used a low powered site (pr2)• Site did not feed in to Google News• Internal linking was non-existent• The content was completely unrelated to the website• The page was not indexed for 4 days• The only SEO was to optimise the title

SEO Brighton: Test two.

SEO Brighton: Test two results – Monday 10am

Progress up to Monday 10am

• Page was posted on the Thursday before• At 10am on Monday the page was NOT indexed• Tweets began at 10am• By 12pm, no change was observed

SEO Brighton: Test two – Monday 10am.

SEO Brighton: Test two results – Monday 12.30pm

SEO Brighton: Test two results – Monday 3pm

Tweet stats

• Initial Tweet user had 1,500+ followers• RT’s accounted for 36 mentions• Most powerful RT from a user followed by 12,000• 18,000 followers reached via users tweets

SEO Brighton: Test one results.

Observations

• Back links occasionally showed up, but didn’t stick, suggesting these were links like paper.li daily digests

• Indexing took longer, but tweets alone appeared to enable this

SEO Brighton: Test two – Monday 10am.

ConclusionsTweetSerping.

• Make sure blogs are in Google News• Build quality followers for Twitter (above 1,500 ideally)• Tweet your posts using keywords you want to rank for• Optimise at least the titles and make sure the title is used in your

tweet• Try and encourage other powerful account holders to RT• Paper.li type daily digest sites can help (probably temporarily)• Fresh content in page copy helps the likelihood of ranking

improvement, but this needs further testing

SEO Brighton: Social Media & SEO takeaways.

Questions?