events guide marcom - sial chinaen.sialchina.com/assets/2017/2017marcomguide.pdfcommunication tools...

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2016 Key Figures 1

Communication Tools 2

Technical specifications for printed document 10

13th Edition of SIAL Innovation 11

10th Edition of La Cuisine 12

6th Edition of Retail & Hospitality Forum 13

Match - Making System 13

Meeting Room Rental 13

9th Edition of Wine Innovation Forum 14

Master classes - The Dedicated Tasting Rooms 14

18th Edition of SIAL - Best Buy China Competition 15

6th Edition of Chocolate World 16

5th Edition of Seafood Fest' 16

3rd Edition of WTC China National Specialty Tea Brewers 16

After SIAL Party 17

Contents

1

SIAL CHINA 2016 key figures:

• 2,942 exhibitors (+ 7.6% vs 2015) from 67 countries and 30 regions in China• 126,500 sqm (+ 10% vs 2015)• 67 international pavilions: South Korea, Taiwan region, USA, France, Brazil, Australia, Spain, Poland, Argentina....• 76,986 visits (+ 25.6% vs 2015) • 21 Products Zones: meat, dairy, seafood, fruit & vegetable, wine & spirits, health food, organic, ready meals, sweets & snacks, frozen food, beverage, agri-food, beer, grocery products, packtech & foodtech, canned & preserved food…

Company Information Sheet

Lists

Each exhibitor is registered in the Show Directory for free. The company information sheet includes: company name, full contact details of the company, website, exhibiting surface number(s).You can develop your company information sheet with the following editorial elements:

Lists are major entry methods in the Show Directory. Use the different lists to boost your company’s visibility.Alphabetical list of Exhibitors

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Communication ToolsShow Directory

Your company

Your company

4-colour logo…………………………………………€240 excl. taxProduct class• The first 4 are free• Each additional product class ………………………………………………€8 excl. taxTrademark:• Each Trademark …………………………………………€65 excl. taxCompany description (English and Chinese) • 1 line offered (25 characters, spaces included) in each language. Each additionnal Line ……………………………………€23 excl. tax If your text is entered in only

one language, we will proceed

FREE OF CHARGE, to the translation

in the other language

Other entities:• Factory, branch, parent company ………………………………………€142 excl. tax

4-colour logo …………………………………………€240 excl. taxYour company name in bold and in peach colour …………………………………………€77 excl. tax

For more information, please contact: [email protected]

List of Exhibitors by Products

Advertising spaces

Your company

Advertising

Prefential spaces

Prime spaces


4-colour logo ……………………………………… €240 excl. taxYour company name in bold and in peach colour …………………………………………€77 excl. tax

Half page colour …………………………………€1,300 excl. taxFull colour page …………………………………€2,500 excl. tax

• Full page, 4-colour ad, Inside front cover ………………………………… €4,600 excl. tax

• Full page, 4-c olour ad, Inside back cover ………………………………… €3,800 excl. tax• Full page, 4-colour ad, Facing editorial …………………………………… €3,300 excl. tax• 4-colour ad, Facing contents ……………………… €3,300 excl. tax• Back cover (4 colors) ……………………………… €4,800 excl. tax• Inside second page (The first page)(4 colors)………€4,600 excl. tax

• Double-sided attached insert …………………… €5,770 excl. tax

Bookmark (4 colors 1side) …............…………………….................. €5,830

Format: • Bookmark = 50 mm (length) x 150 mm (height), plus trim allowance on all 4 sides of 3 mm

Bookmark

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5 lines of text (+ 1 offered) in English• translation in Chinese for lines of text• 1 logo in the alphabetical list of exhibitors• 1 logo in the alphabetical index of exhibitors

• 1 logo in the list of exhibitors by products

(Rebate 20%) ……………………………………………………………………………………… €668 excl. tax

Half page colour• 5 lines of text (+ 1 offered) in English• translation in Chinese for lines of text• 1 logo in the alphabetical list of exhibitors• 1 logo in the alphabetical index of exhibitors

(Rebate 25%) …………………………………………………………………………………… €1,421 excl. tax

Full colour page• 5 lines of text (+ 1 offered) in English• translation in Chinese for lines of text• 1 logo in the alphabetical list of exhibitors• 1 logo in the alphabetical index of exhibitors• 1 logo in the list of exhibitors by products

(Rebate 30%) …………………………………………………………………………………… €2,335 excl. tax

Special packages

CATALOGUE package

ALPHA package

OPTIMUM package

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Communication ToolsInternet

Your visibility on www.sialchina.com

Search for agents

Advertising on online catalogue

Advertising on general pages

Exclusive banner on searching

Online publication package: Publication online of any items purchased for the printed catalogue (logo, product codes, lines of text, highlightings, brands, other names

and addresses) ………………………………………… €410 excl. tax

Company name enhanced in the exhibitors list on www.sialchina.com ……………………………………… €77 excl. tax

Banner on sialchina.com homepage : 200x200 px before April ………………………………………… €1,230 excl. tax (Price per month)

Square banner on sialchina.com homepage 200 x 200 px April - May …………………………………………… €2,200 excl. tax (Price per month)

page of online exhibitor list : 790 x 150 px before April ………………………………………… €2,500 excl. tax

Exclusive banner on searching page of online exhibitor list : 790 x 150 px April - May …………………………………………… €4,600 excl. tax (Price per month)

1 to 10 countries ………………………………………………€110 excl. tax11 to 20 countries ……………………………………………€190 excl. tax21 to 50 countries ……………………………………………€270 excl. taxMore than 51 countries ………………………………………€350 excl. tax

Please refer to the table below to find out the cost of the service depending on the num-ber of countries selected.

Are you seeking commercial agents in several countries? Select all the countries that meet your needs.

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On-site communication

Take the opportunity to display your message in the main high-traffic areas of the exhibition, visible to more than 80,000 visiting professionals.To order on site-communication, please go to your exhibitor area

Corridor Ceiling adv

Scrolling Panel adv

Corridor Standing adv

Corridor adv Board

Outdoor Adv Board

South lobby 3m (length) x 5m (height)…………………… €4,300

Description: • Price including production + adv space• 1 side

5m (length) x 0.7m (height)…………………………………… €2,500

Description: • Adv between two halls on the ceiling • Price including production + adv space• 2 sidesNotes：Corridor Adv between E1 & South Lobby dimension ：3.5m (length) x 0.7m (height)

3m (length)×1.4m (height)×4pcs ………………………… €8,200

Description: • South square (SIAL CHINA main entrance)• Circulation rolling play• Price including production + adv space• 1 side

1.2m (length)×2m (height) ………………………………… €1,500

Description: • Adv between two halls • Price including production + adv space• 1side

5m (length)×3m (height) …………………………………… €5,600

Description: • Adv between two halls • Price including production + adv space• 1side

8m (length) x 5m (height)……………………………………… €9,9004m (length) x 5m (height)……………………………………… €5,500

Description: • South square (SIAL CHINA main entrance)/ East square / North square • Price including production + adv space• 1 side

Please send us the order form and your file(in AI or EPS format – 300 dpi min) before Apr 3rd 2017.

Registration Banner

Communication ToolsVisibility

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• Logo on map in the per hall in the visitor guide ………………………………… €800 excl. tax

• Logo pack for the exhibition map located in the show + main map in the visitor guide + maps per hall in the visitor guide ……………………………… €1,660 excl. tax

• Full colour page in the visitor guide ……………………………… €1,500 excl. tax

• Full colour page next to the hall map in the visitor guide ……………………………… €1,850 excl. tax

• Full colour page facing Contents page in the visitor guide ……………………………… €1,850 excl. tax

• Front inside cover (inside flap) of the visitor guide ……………………………… €3,950 excl. tax

• Inside back cover of the visitor guide ……………………………… €3,150 excl. tax

• Back cover on the visitor guide ……………………………… €4,850 excl. tax

Visitor Guide (printed)

Visitor Guide

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• Banner on landing page of onsite free WIFI: ……………………………………€7,800 excl. tax/Hall 400x400 px. Not on app, but on the mobile browser.

12 halls (W1 - W5, E1 - E7).

• Banner on landing page of onsite free WIFI: …………………………………€5,700 excl. tax/Lobby 400x400 px. Not on app, but on the mobile browser.

3 lobbies

(North Lobby, East Lobby, South Lobby).

WIFI Access


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Communication ToolsOthers

• Reminder to registered visitors - May 17th 2017 630 x 150 px ………………………………………………………………………………………………€950 excl. tax



• Banner on the e-news - date to pick monthly basis 630 x 150 px ………………………………………………………………………………………………€950 excl. tax

• Your showcase in the tea products display sector …………………………………………………………€1,450 excl. tax

• La Cuisine time slot - 2 hours ……………………………………………………………………………… €2,500 excl. tax La Cuisine gives you a chance to promote your products during cooking demonstrations. Duration : 2 hours (1/2 h preparation, 1h demo, 1/2h cleaning) Date : May 19th, 2017 Max 3 slots : 10-12am / 12am-2pm / 2-4pm

• 1 full page on the back cover of one of the 5 theme trail brochures ……………………………………………………………………………………€990 excl. tax

Demonstration in La Cuisine

Theme trails

Your presence in the visitor information news and enews

Displays in the tea sector

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Technical specificationsfor printed document

Format

SHOW DIRECTORY

Full page

Inside full page

Half page

Cover

Logo on map

210

120

210

120

40

285 Plus trim allowance onall 4 sides of 3 mm

Plus trim allowance onall 4 sides of 3 mm

full format

170

142.5

170

30

VISITOR GUIDE

Length (mm)

Length (mm)

Height (mm)

Height (mm)

Safety margin: 15 mm border; make sure your main graphic elements don’t fall into the safety margin in order to avoid any risk relating to trimming and binding.

Your insertion

Bleed (yellow); 3 mm for all sides.

* Make sure to consider the fold of the center of the document in your layout, if it spreads on both pages.

Unlocked, high resolution PDF file (300 dpi) with 3 mm of bleed, crop marks and embedded fonts.

300 dpi with minimum size at 100%.

logo_name or advert_name of the advertised company, followed by the extension (.pdf, .eps, .tiff).

300 dpi File type: .eps

• Preferably by email

Resolution of illustrations

File name

Delivery options

Logos

SIAL CHINA reveals global trends and innovations through its Asian innovation observatory. For the past 12 years, SIAL CHINA has been a platform for manu-facturers to communicate on food innovations by offering them a comprehensive service. Whether visitors are from the retail trade or foodservice fields, the SIAL Innovation observatory provides a unique opportunity for discovering, in a single area, all of the new concepts and innovations launched worldwide, emphasizing new consumer trends.

1st step: Exhibitors register their product(s) to SIAL Innovation platform FREE of charge.2nd step: The jury validates the eligibility of your product(s) according to the criteria of novelty on the Asian market and the answers of the 2 questions:* Why is the product innovative?* What innovative benefit does it bring to the consumer?

The product are selected by a jury made-up of international and domestic experts. The jury is chaired by XTC World Innovation Europe. XTC also operates SIAL Innovation Competition in other SIALs in the world.

* International and domestic promotion and media coverage organized by SIAL CHINA in over 30 countries: newsletters, press release, press conference, etc.

* The selected products are showcased during 3-day show in the SIAL Innovation Area. This area will be visited by most of our visitors. Special awards will be given by the jury to highlight the best innovative products exhibited in SIAL CHINA 2017.

What is the SIAL Innovation Area?

How to participate in SIAL Innovation Competition?

Jury

Your benefits

To present your product(s) : please log in to your exhibitor online area

13th Edition of

SIAL INNOVATION

Innovation products showcase onsite (for selected products ONLY)A way to optimize the visibility of your company and its new products!

* A chance to win final awards and showcase your products in all SIALs in the world.* You will get your own customized diploma if you products are selected.* Your product will be presented in the show-cases within “World Champions Tour Area”.* The award winning products will be pro-moted in the dedicated press release.* You can use the label: “SIAL Innovation Selection 2016” on your packaging and/or sales brochures, etc.

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For more information, please contact: 86+010-85794576

10th Edition of

La Cuisine

Culinary Demonstration Sponsor• Organize your own culinary demonstration sessions and get more visibility• Designate chefs to use your products to highlight your company and products• Meet HoReCa experts and culinary lovers who converge in one central place• Announce your culinary sessions in visitor guide, show directory and website

Do you want to meet executive chefs, food & beverage managers, and restaurant managers? La Cuisine is the right niche for you!

Maximize your visibility in Asian and Chinese HoReCa (Hotel, Restaurant, Catering) & food service sectors by joining this event and showcasing your products and brands in 2017 !

Endorsed by World Association of Chefs’ Societies (WACS), La Cuisine is conducted with culinary competitions and demonstrations. Several chef teams from renowned restaurants and hotels in China and abroad will join the 4th edition of China International Top Chefs Invitational Competition by SIAL in 2017 and compete for the honor of top chefs. This event encountered a big support and success in 2016. It attracted professionals & buyers from HoReCa industry & food services who are looking for innovations and inspirations to come.

La Cuisine gives you a chance to promote your products during cooking demonstrations & competitions featuring the most talented international chefs from all over the world.

*Price: 2,500 € per hour bare (Exclude Chef, Food Materials, Special Cooking Tools)

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For more info, please go to http://www.sialchina.com/lacuisine.html

2016 Sponsors

SIAL CHINA 2016 PARTNER COUNTRY

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SIAL CHINA’s Retail & Hospitality Forum is dazzling with conversations, speeches and brainstorming concerning insights of consumer behaviors and market analyses which are shared by our high level speakers from top retailers, research institutions and official organizations. This event offers a professional B2B platform for industry information presentation, exchange and panel discussion.

Our top speakers in 2016 included world’s largest online and mobile marketplace Alibaba, world leading consum-er product company Suntory Brewery, consultants and experts from The United Nations Office for Project Services, InterChina Consulting, REDFERN ASSOCIATES and many more.

6th Edition of

RETAIL & HOSPITALITY FORUM

SIAL CHINA is the place to meet the under - the - radar buyers of HoReCa and Retail

MEETING ROOM RENTALSIAL CHINA will do its best to meet your requirements. Organize your own conference during SIAL CHINA and maximize your profit from the professional audience! Room availability is subject to “first come, first serve basis.” We also offer VIP rooms, consumer goods forums and media village sponsorships opportunities.

To rent a meeting room, please order it via your exhibitor area.

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Target your buyers with the free Match - Making Platform.Riding the wave of big data, SIAL CHINA offered match-making system that effectively helped exhibitors and visitors to identify each other’s needs. You can plan your schedule ahead of the show and make sure you meet with the right buyers!

MATCH - MAKING SYSTEM

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2016 Exhibitors:

2016 Buyers:



Geographical AreaA focus on the main wine producing regions exhibiting in SIAL CHINA.

Varietals/GrapesThis space offers tastings of the main international grapes varieties originated from Europe and the New World.

ForumWith speakers from both West and East, wines from the emerging New World such as Japan, Russia and India and tradi-tional European wine Regions were offered for tasting and education on-site, which breathed a blend of maturity and fresh-ness into the event.2016 keynote speaker: Mr. Tim Wildman, Master of Wine.

Wine Education Lecture by SIAL CHINA and Ease ScentCombining wine education classes with our show for a second time, it is convenient for exhibitors and visitors to learn extensive wine knowledge.More information please contact: [email protected]

Sponsor this area and highlight your products for FREEFor more infotmation, please contact: 86+010-65886794

2016 keynote speaker: Mr. Tim Wildman MW

Highlight your products by sponsoring the Wine Innovation Forum for FREE!

9th Edition ofWINE INNOVATION FORUM

Benefit from a privileged access to the tasting room.

Make the difference and highlight your company and products.Meet Chinese wine experts and wine lovers who converge on one central place.

Announce your tasting sessions in the visitor map, show directory, website etc....The tasting room, located at the heart of the show, is fully equipped-with professional glassware and spittoons, wine cabinets, air-conditioner, audio visual equipments and waiters who are at your disposal.

One tasting session (time: 1 hour) ………. € 800

Create your own event! Organize your tasting sessions and get more visibility!

MASTER CLASSESThe Dedicated tasting room

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The 18th edition of the SIAL - Best Buy China Competition dedicated to the wine exhibitors. In partnership with WINE 100 - one of the most professional and authoritative wine rating agencies in China, the Best Buy competition reward wines that are particularly best value for money for professional buyers and consumers. Selection by a jury of Chinese market specialists (consultants, sommelier, journalists, importers) will conduct a blind tasting of the wines entered by the exhibitors. The Chinese consumer is very price-conscious especially with imported products.

Don't wait to register and compete for the SIAL - Best Buy China Competition

18th Edition of SIAL - BEST BUY CHINA COMPETITION

Cost for the SIAL - Best Buy China Competition:First product……………………………………………………………………………………………………FreeFrom 2 to 4 products ……………………………………………………………………………… € 200 / productFrom 5 products………………….…………………………………………………………………€ 140 / product

Register your products, compete for the SIAL - Best Buy China Competition and benefit from:

The Winners will be invited to join the After SIAL Party and the Best Buy China 2017 awarding ceremony

Press release to be sent to all Wine media and influencers in this industry

High visibility of your brand/wines for wine buyers

Your award winning wines on display on the 2nd & 3rd day of the show and available for tasting in the Wine Innovation Forum - Best Buy area

For more information, please contact: please contact: 010-85794576

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3rd edition of WTC CHINA NATIONAL SPECIALTY TEA BREWERS

6th Edition of CHOCOLATE WORLD

5th Edition of SEAFOOD FEST’

May 6th to 8th 2015 , SIAL CHINA launched the 1st China National Specialty Tea Brewers Cup Event with great success.

This event was endorsed by Café Culture and AASTA and sponsored by Brita Water Purification System. After two rounds of “close service” and “open service” competitions, 6 out of 22 players entered the finale on the morning of May 8th . With their own creativeness, the finalists were required to understand the tastes of tea leaves, combine them with other natural food materials and demonstrate innovations to present a decent cup of tea on the prescribed theme. It witnessed the top three players for the 1st edition. With 330 as the full score, the Champion topped the second with only 0.3. What a close match it was!

together by CAPPMA and SIAL CHINA, Seafood Fest’ is a cook-ing event serving for aquatic products and other ingredients.

The third edition of Seafood Fest’ was held successfully. 14 sessions within 3 days attracted 251 professional visitors and more than 40 journalists and media. 36% of the visitors were from HORECA industry.

With the strong support of Hainan Fisheries Office, Weihai Fisheries Bureau, Ease Scent Wine Education Group as well as MSC, this event invited Mr. Jin Liang, a prestigious chef to perform a live culinary dem-onstration along with famous educators from Ease Scent.

In addition, the largest Chinese aquatic enterprise ZHANGZIDAO to-gether with MSC initiated the new consumption concepts of “Sustainable Fisheries for a Fresher Life” onsite.

meet Asian and domestic markets’ demands for high-quality chocolate as well as the world’s first-class chocolate display, Chocolate World will dedi-cate a full show with high-quality chocolate products and brands by the well-designed stand and splendid events. The 5th edition of Chocolate World comes shining!

With four carefully selected sponsors, the 4th edition of Chocolate World saw 14 sessions successfully held within 3 days that attracted over 550 professional visitors.

Among all the sessions, the “Chef Show” and “MAXIM’S Show” were the two biggest highlights of this edition. The former involved a contestant line-up of chefs from top 5 hotel management groups. Mr. Yang Jun, the pastry chef from Beijing Parkview Wuzhou Hotel was crowned with the laurel of dessert. “MAXIM’S Show” presented a brand new chocolate-making demon-stration in the form of a drama. At the same time, it collaborated with three-star Michelin chefs to hand-make chocolate truffles on-site and created an elegant Salon with French wine and chocolate, pushing this exhibition to new heights.

To

Held

From

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SIAL AFTER PARTY• Located in a prestigious place (in 2016, it was hosted on a boat cruising along Huangpu River)• Hosted in honor of the SIAL VIP buyers (importers, distributors, managers from hotels and restaurants, journalists, shop owners…)• Tasting corners full of sponsored products• Waiters to serve your wines & spirits

Get more visibility:• Free invitations for your customers• Exclusivity of your product (in its appellation) for the party• The logo and introduction at your sponsor corner

Sponsor the After SIAL Party for free by providing your wine and spirits bottles

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21-25 Oct. 20182-4 May. 2018

2-4 May. 2017

13-15 June 2018

17-19 May 2017

22-25 Nov. 2017

11-13 Dec. 2017

events guide marcom - sial chinaen.sialchina.com/assets/2017/2017marcomguide.pdfcommunication tools...

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