2,700 EXHIBITORSFROM 90COUNTRIES

55,000 PROFESSIONALVISITORS FROM105 COUNTRIES

17 CATEGORIESOF DIVERSE FOODINSPIRATIONS & PRODUCTS

55 INTERNATIONALPAVILIONS AND 27CHINESE PROVINCES

E X P E R I E N C E A S I A ' S

LARGESTPROFESSIONAL FOOD & BEVERAGE SHOW

G R O U P

SIAL CHINA 2015Shanghai New International Expo Centre. 06 - 08 May 2015www.sialchina.com

SIAL CHINA 2015 HIGHLIGHTS

P6 P14 P20

GREAT DEMANDFOR HALALCOSMETICS?

SIAL CHINA 2015EVENT:HIGHLIGHTSAND OVERVIEW

GLOBAL FOODMANUFACTURERSSHIFT FOCUS TOHALAL MARKETS

SPECIAL INTERVIEWSCREATIVE AND SUCCESSFUL

HALAL F&B EXHIBITORS

DagangHalal Berhad (961235-W)Wisma UOA II, No.21, Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

Strategic Partners

GLOBAL HALAL TRADINGAT YOUR FINGERTIPS

Welcome to the world’s largest business e-marketplace featuring

Halal products and services. We are ready to help you to grow your

Halal business and penetrate the global Halal market.

Contact Us For A FREE Business Consultation

sales@daganghalal.com+603 - 2171 1128 www.daganghalal.com

CONTENTS

Editor’s Note

SIAL China 2015 Overview

The Fair

• Date and Opening Times

• La Cuisine by SIAL 8th Edition

• SIAL Innovation 11th Edition

• Retail and Hospitality Forum

• SIAL Business Meetings

• Chocolate World

SIAL China 2015: Facts & Figures

SIAL China 2015: SNIEC Floor Plan

Great Demand For Halal Cosmetics

China: Mainland Firms Invited To Join Brunei Halal Project

Interviews With Halal Exhibitors

• Aromaproduct Brings Georgia’s Natural To The World

• Pure & Halal The Mortadella Specialist

• Live Life Naturally, Every Flavours Have It’s Own Journey

• Life Is Sweet, Aladim Alimentos Makes It Sweeter

• Timeless Dedication To Quality Products

• From Japan To MIddle East Authentic And Flavoured

• Everyone Love Snacks, Leduc Fine Food Make It Crispier

Food & Beverage Trade Fairs Calendar 2015

Halal Showcase

Foreign Halal Certification Bodies

05

06

07

08

09

10

11

12

Global Food Manufacturers Shift Focus To Halal Markets

13

14

Specific Industrial Zone For Halal Products Planned For Wuzhong

16

18

20

22

Iran’s Next Step In Building A ‘Halal’ Internet 23

• From Street To The World 24

5 Top Reasons To Choose Halal Food

Featured Gold Merchants

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54

28

30

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36

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44

• Trade with Confidence Driving Singapore’s External Economy 48

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PAGEP06

P20

P14

P52

Hilmie Omar

EDITORIAL TEAM

CHIEF EDITORHilmie Omar

SENIOR WRITER / EDITORAli Sabri

CONTENT EDITORMohd Nasharudin Mohd Shariff

Hidayah Razak

DESIGNERHilmie Omar

Ezewan Fauzi

PHOTOGRAPHEREzewan Fauzi

ADVERTISING /MARKETING

Tony ErBryan Yap

Razmin RamzanNoor Intan

Zulfadli Anaspekri

DagangHalal BerhadWisma UOA II, Suite 10-10

No.21, Jalan Pinang50450 Kuala Lumpur

MalaysiaTel: +603 - 2171 1128

Fax: +603 - 2166 1148

Scan the QR code to read previous publications in your mobile device

H-MAG SIAL China 2014 H-MAG THAIFEX 2014 H-MAG SIAL PARIS 2014H-MAG Gulfood 2015

.editor’s note............................................................................................

Throughout the world consumers are experiencing the double-edged sword of markets. On the one hand they provide amazing convenience and customer choice. Amidst the fragrance of grilled meat and sizzling grease, people from around the world convened in Beijing, Capital of China to witness a gathering of everything relating to the food and beverages industry. There are many Halal F&B companies coming up, small and medium-sized entrepreneurs are still producing many local favorites.

To give your business the edge, online platforms such as websites and online marketing can be an important tool for your business. With changing times comes a need to adapt to new situations and challenges. The nostalgic way of life held dear by not lose in the face of convenience and commercialisation.

Beyond these factors, we at DagangHalal strongly hope that every player in the Halal industry could work together to strengthen the efficiency of the Halal supply chain production and delivery to fullfil the demand from the consumers.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure”

5

EDITOR’S NOTE

HigH class food events in sial cHina serve tHe largest food & Beverage sHowa leading event for the chinese food market

For the past 15 years, SIAL CHINA has been the leading event

for the Chinese food market. Over the years, many competitors

have tried to copy, and tried to catch up, but none managed to

exceed. SIAL CHINA’s vision and execution leaves no wonder

behind, but the tune “Another One Bites the Dust”.

..............................................................................................................................................................................................exhibit in sial cHina and the Benefit

In 2015, USA pavilion will be joining the Guest Country of

Honor with 180 participating companies. The national pavilion

of Brazil confirms its attendance in meat hall. Latvia and

South Africa will be in the food hall, followed by more than

90 countries including France, Australia, Tunisia, Switzerland,

Spain, Morocco, Korea, Portugal, Thailand, Turkey, Poland,

Germany, Belgium, Ireland, Canada and UK. In addition to

the characteristics products from China, showcase for diverse

food & beverage from different countries and regions. Together

with the supports from global exhibitors and partners, SIAL

CHINA is the true meeting point for Asian food inspirations

and business.

tHe leading asian meeting pointfor tHe food and Beverage industry

participate in the 2015 session

Get the opportunity to meet and interact with the main

Chinese players of the food & beverage and hospitality

sectors. Get to know diverse products from all over the

world - more than 1,200 international exhibitors out of

China and to promote your products in the world largest

growing market. Develop business networking with buyers

and decision-makers for both retail and food service.

6

OVERVIEW

SIAL CHINA 2015

The event will takes place from Wednesday, May 06th

to Friday, May 08th 2015 at Shanghai New International

Expo Centre Hall, W1-W5, E1-E5.

.......................................................................................................................

EVENT TIMELINE.......................................................................................................

• May 06th - 07th, 2015 (09:00 - 17:00)

• May 08th, 2015 (09:00 - 16:00)

Wednesday to Thursday

Friday

OVERVIEW

Do you want to meet executive chefs, food & beverage managers,

restaurant managers, HoReCa professionals? La Cuisine by SIAL is your

event! Endorsed by World Association of Chefs Societies (WACS). The 8th

edition of La Cuisine by SIAL will come back again on May 6-8 in SNIEC

(Hall E4) as appointed during SIAL CHINA 2015. More than 50 famous

international and domestic chefs will participate in this event and bring

brilliant cooking demonstrations and competitions to SIAL CHINA visitors.

LA CuISINE by SIAL8TH EdITIoN

...............................................................................................................................

8

EVENT HIGHLIGHTS

For the past 10 years, SIAL CHINA has been a platform for manufacturers

to communicate on food innovations by offering them a comprehensive

service. Whether visitors are from the retail trade or foodservice fields, the

SIAL Innovation observatory provides a unique opportunity for discovering,

in a single area, all of the new concepts and innovations launched worldwide,

emphasizing new consumer trends.

SIAL InnovAtIon 11th edItIon

.........................................................................................................................................

9

EVENT HIGHLIGHTS

RETAIL ANdHoSpITALITy FoRuM

SIAL CHINA is the place to meet for the under-the-radar buyers of

HoReCa and Retail. SIAL CHINA’s Retail & Hospitality Forum is where

visitors meet high level HoReCa and retail professionals. It offers a

professional B2B platform for industry information presentation and

exchange.

..............................................................................................................................

10

EVENT HIGHLIGHTS

SIAL CHINA are proud to introduce the Official Business Matching Session, powered by Socialwalk. Meet and present your products to Chinese main buyers in this exclusive area.

SIAL BUSIneSS MeetInGS......................................................................................................................................

11

EVENT HIGHLIGHTS

Satisfying the Chinese consumers’ needs for high-end chocolate.

SIAL CHINA showcased top chocolate brands in our ‘Chocolate World’ zone.

CHOCOLaTE WORLD.........................................................................................................................................

12

EVENT HIGHLIGHTS

Halal products specific industrial zone to cater the growing market demand planned for Wuzhong.

for Halal products planned for wuzHong

specific industrial zone

Wuzhong, a city in the northwest of the Ningxia Hui autonomous region, is planning to build China’s biggest domestic and international

industrial zone for buying, processing and selling Halal products - foods allowed under Islamic dietary guidelines.

“We have set a high and strict bar to produce Halal food and products in the industrial zone, in line with international norms,” Bai Shangcheng, the mayor of Wuzhong, said, adding that adoption of high quality standards would aid international trade.

Wuzhong has 726,000 Muslims, 53 percent of the city’s total population. Bai himself belongs to the Hui community. “International Halal food products usually follow European and US standards and do not recognize our quality standards,” the mayor said, adding that the city’s strategy is to cooperate with well-known Halal brands in neighboring countries, such as Malaysia, as the first step to earn global recognition.

“After we do this, our brands can gradually expand to other Muslim regions and Western countries,” Bai said. Muslim population across the world exceeds 1.6 billion and the community in China is estimated at about 20 million. According to the US-based Pew Research Center, the biggest consumers of imported Halal foods are in the Middle East and Northern Africa, with the annual value of imports in the Persian Gulf at about $10 billion.

Companies in China’s northwestern region, including Ningxia, Gansu and the Xinjiang Uygur autonomous region, have good potential to tap the global Halal market, Tian Xiaojuan, a researcher from Ningxia Social Sciences Academy, wrote in a recent article. Yet Halal products from China are yet to gain global acceptance. Most of the Halal

product companies in China are small and medium-sized ones and often run by families.

The absence of a common certified brand is also an obstacle for China’s Halal products eyeing global markets, industry sources said.

To cater to the growing market demand, Ningxia has charted plans to develop the Halal products industry and listed Wuzhong as the key driver, said Liu Hui, chairman of the Ningxia Hui autonomous region. The Halal industrial park in Wuzhong has attracted 193 companies and also caught the fancy of several well-known brands.

“All the products from the industrial zone have the same trade mark. It is the first step to build a common Halal brand from Wuzhong,” Bai said. The local government is also looking to establish cattle farms and chart other steps to guarantee the authenticity of the Halal food and the production process.

“For instance, animals have to be killed without suffering during Halal food production ... so not all mutton and beef are Halal food,” Bai said.

The mayor, however, said that there is a huge opportunity for China in Muslim food and products industry. “China is the world factory for many products, and Wuzhong could also be the global manufacturing hub for Halal products,” Bai said.

Source: China Daily USA

13

FEaTURED

DUBAI: One of the fastest growing division of the global food industry is the Halal food market, which is presently worth $1.4 trillion worldwide,

according to a Halal investment conference currently taking place on the sidelines of the Gulfood 2015 exhibition at the Dubai International Exhibition and Convention Centre.

The global Halal market is predicted to reach $10 trillion by 2030 according to industry gurus with the global Halal food market now accounting for a fifth of the world’s food trade.

Global food companies are this year actively participating in the four-day event and are seriously addressing the Halal requirements. Over 1000 international specialist Halal food brands and companies are showcasing at the event.

With GCC Halal food imports projected to rise from $25.8 billion in 2010 to $53.1 billion by 2020, according to Economist Intelligence Unite, the UAE is progressing a series of initiatives designed to propel its position ot the forefront of the global Halal food industry.

Malaysian companies - The promising F&B potential in the region and the platform provided by Gulfood have continuously driven the strong participation of Malaysian manufacturers and exporters of quality and competitive products year after year.

Close to 80 Malaysian companies are showcasing a variety of Halal food and beverages at this year’s Gulfood under the coordination of the national trade promotion agency of Malaysia, Malaysia External Trade Development Corporation (MATRADE).

“Visitors to the show are being offered with an array of foods and beverages that will satisfy the market requirements. Either for end consumer market or for industrial consumption, participating Malaysian companies are capable of fulfilling the demand. Several Malaysian franchising companies are also exhibiting at the show to look for potential partners.” said Remee Yaakub, Trade Commissioner of Malaysia.

One of the participating companies, Agro Jerneh is promoting affordable nutritious energy bar using 100 per cent purely natural ingredients. By using the latest innovation in food manufacturing technology and a strong support from the national institute for research in agriculture, food and agro-based industries, the company has introduced a line of functional nutritious energy bar in many variant of natural fruit flavours such as dates almond, banana almond, coconut

and raisins, among others. Its capabilities remain strong with 3 million bars monthly, producing in a facility that certified Halal as well as GMP and HACCP compliance. Agro Jerneh is currently exporting to Oman and confident to expand further in the region in the coming months. Malaysia’s single largest exporter of cookies, Perfect Food Manufacturing is also exhibiting under the Malaysian pavilion in order to further strengthen its household brand name of Julie’s that is widely available in the region’s retail shelves.

To date, the company has extended its presence to more than 70 countries across South East Asia, Asia Pacific, Africa, America and the Middle East.

Established over than two decades, the company is currently offering more than 100 products with its signature cookies such as peanut butter sandwich, cheese crackers, Love Letters wafer roll and chocolate oat cookies, to name a few. Its strength in the industry has further cemented with the latest collaboration with The Hershey Company (Hershey), with the launched of new Julie’s Hershey’s cookies, available in 6 variants, that will definitely bring a whole new level of indulgence for confectionery lovers.

Another exhibitor, Sydney Cake House, are offering visitors with a one stop bakery solution through its production of frozen bakery products such as puff pastry, croissant, pie, cheese cake and brownies, among others. Since its existence in 1982, the company is supplying to multiple retail formats as well as the food service industry and optimistic on further expansion in the region. On the other hand, Muslim Kitchen, a company that manufactures Halal ready to eat frozen meals is looking forward for business potential in the region either in contract manufacturing or joint ventures for its Italian cuisine ranges of lasagna and pasta.

Being among the largest producers and exporters of palm oil, the Malaysian pavilion in Gulfood 2015 is also featuring several Malaysian companies offering palm oil based products, both for consumer and industrial usage. Malaysia’s total exports of palm oil in 2014 was valued over $14 billion, representing 6.1 per cent of the country’s global exports last year. “Cocoa-based products represent yet another strong sector that Malaysia has developed over the years. In Gulfood 2015, Azaib Holdings is aggressively pushing to penetrate its 100% pure and natural freeze dried fruit chocolates under the brand ‘Malsa’ that currently markets in the medium range

gloBal food manufacturerssHift focus to Halal markets

14

FEaTURED

retail outlets as well as duty free retail segment.” said Yaakub.Poultry expansion - Emirates Modern Poultry Co., also

known as Al Rawdah, during the Gulfood 2015 announced the launch of a new plant to double its monthly production capacity of processed items from 400 to 800 tonnes. Al Rawdah’s ambitious expansion, which will see a new plant fully ready and operational in 8 to 12 months, will help the leading poultry company address the current gap between demand and supply.

Phase 1 of the expansion, which comprises 6 new cold stores that add an additional 300 tonnes of storage at a cost of Dhs 5.5 million, is already complete. Phase 2, which will see the production facility expand to double output, is expected to reach completion by the end of 2015 at a cost of Dhs 15 million. The new plant, which is 40 percent larger than the current one in terms of area, will see Al Rawdah enter the first quarter of 2016 with a monthly production capacity of 800 tonnes of processed items.

The fast-tracked expansion comes on the heels of unprecedented market demand for Al Rawdah products, which have led the company to operate at absolutely full capacity. 2014 saw Al Rawdah notch up Full Processed Products (FPP) sales of Dhs. 34 million.

Simultaneously, the company has also announced a new assortment of diversified meat products, with around 30 new product launches planned for 2015. Half the products will be specially tailored for the food services departments that include hotels, restaurants, cafes and catering companies, while the other half will be created for retail consumption. Veal, beef and turkey products created from Halal Australian beef and veal, and Halal turkey sourced from Turkey, will soon be added to the company’s product portfolio.

The new plant continues Al Rawdah’s focus on quality and products produced to global standards. The latest generation of machines will increase production speed by 50 percent. The new plant’s machines are also designed to be environmentally friendly, with upgraded cooking and packaging machines that will reduce energy consumption by up to 80 percent.

Most recently, Al Rawdah has announced that it grew by 525 percent in its production capabilities in the past decade, going from 160 metric tonnes of poultry production a month in 2004 to 1000 metric tonnes in 2014. During the same period, the company’s annual revenue has risen by 184 percent from AED 61.7 million in 2004 to 175 million in 2014.

Singaporean market - As consumer appetite increases throughout the Middle East for authentic flavours and international cuisine, Singapore food manufacturers are enjoying growing demand for their products. Currently showcasing their products at Gulfood 2015 47 Singapore food and beverage brands are reporting strong business interest from distributors, retailers and the HORECA industry, for their broad mix of authentic, international and fusion food products.

With hundreds of products, including more than 50 new launches, at the Singapore Pavilion this year, interest is already strong. The global trend for food from around the world is gaining popularity in the GCC and the demand for Singapore products increases every year, said Budiman Mohamed Salleh, Centre Director for IE Singapore, Abu Dhabi, the government agency promoting the overseas growth of Singapore-based enterprises and international trade. Singapore’s food manufacturers, drawing on expertise that comes from operating in a cosmopolitan market, are familiar with varied tastes and palates in this region. Today, they are already supplying GCC’s industry professionals key distributors and F&B players with an exceptional range of products.

As familiarity with Singapore’s international foods and flavours grows, many Singapore products are already well established on the menus of numerous food and beverage outlets and hotels in the region. Singapore’s strong commitment to quality, the ability of food manufacturers to produce standardised as well as customised products, and the diversity of tastes and flavours have provided the necessary assurance to chefs and industry professionals looking to offer their customers a menu of delicious, creative and memorable dishes.

In addition, Singapore’s food product manufacturers maintain uncompromising standards in the production of a diverse range of Halal-certified products to cater to the demand for Halal foods in the GCC and beyond.

The Singapore Pavilion is organised by the Singapore Food Manufacturers’ Association (SFMA), with the support of IE Singapore.

GCC Trade Partners - International Enterprise (IE) Singapore, the government agency promoting the overseas growth of Singapore-based enterprises and international trade, believes that Gulfood, and the emirate of Dubai, provide the perfect platform for Singapore’s food manufacturers to launch their products and strengthen their foothold in the Middle East, Africa and South Asia.

Effective on 1 January 2015, Dubai Customs enacted the GCC-Singapore Free Trade Agreement (GSFTA), which provides full exemption of Singapore’s customs duties for GCC imports and qualifies approximately 93.9 percent of all Singaporean goods exported to the GCC for tariff-free concessions.

Trade of food between UAE and Singapore amounted to $183 million (S$246.3million) in 2014, split between $18 million (S$24.2million) in food exports to Singapore and $165 million (S$222.1million) in imports. In light of these recent favourable economic developments, the figures are expected to increase in the coming years.

Source: The Gulf Today

15

FEaTURED

Trade Fair: SIAL CHINA 2015

Event Date: 6th – 8th May 2015

Organizer: COMEXPOSIUM

Halls: W1-W5 and E1-E5

Address: No. 2345 Long Yang Rd.

1# South Lobby (Near Fang

Dian Rd)

Frequency of Show: Annual

sial cHina 2015 facts and figures

sial cHina 2015: asia’s largest professional food & Beverage sHow

Venue: Shanghai New Internationl Expo Centre

China

Opening Times: 06 May 2015 09:00 - 17:00

07 May 2015 09:00 - 17:00

08 May 2015 09:00 - 16:00

Fair Profile:

SIAL CHINA is the leading Asian meeting point for the

food and beverage industry.

Major market players from retail, catering, hotel/

restaurant/catering (HoReCa), food services, the

import/export trade and manufacturing come to this

show.

Experience, professionalism and

membership of a major group make

Exposium : a leading organizer of trade

and consumer shows, most of them being

the key event in their market.

115,000+ SQM, 10 HaLLS

55,000+ VISITORS ENTRIES

2,700+ EXHIBITORS

................................................................................................................................................................................

According to a recent survey of the exhibitors, SIAL CHINA is the best show of the sector concerning:

Sales Generated: 88% | Quality of Visitors: 75% | Quality of events organized: 75% | Services provided: 75%

16

FaCTS & FIGURES

Target VisitorsManufacturers, importers, and wholesalers of:

• Food and drinks

• Food retail trade

• Trade agencies

• Catering technology

• Supplier of specialities

• Retail technology/shop fittings

• Suppliers of services for the catering sector

• Suppliers of fresh convenience products

Event Highlights• La Cuisine by SIAL – 8th Edition

• SIAL Innovation – 11th Edition

• Retail & Hospitality Forum

• SIAL Business Meetings

• After SIAL Party (By Invitation Only)

• Chocolate World

sial cHina 2015 facts and figures................................................................................................................................................................................

....................................................................

1NETWORK with the most important stakeholders tackling food security.

2 INSIGHT Understand how food security concerns are shaping trade and investment decisions.

3 DISCOVER innovative products to stay ahead in today’s fast-paced competitive world.

4 HEAR from 30+ top level industry speakers and learn best practices.

5 VISIT the SIAL China exhibition and source from 90+ countries.

6 LEARN new ideas and trends that can impact your business more productively.

8

7 MEETING place for Halal Manufacturers, Traders and Muslim consumers to speed up their searching for Halal product currently available/will be available in the world market.

8 AWARENESS to public and traders community the growing concerns and essential halal certificationrequirement by Muslim countries and Muslimcommunity.

17

FaCTS & FIGURES

VENUE MAP

SIAL CHINA 2015

Shanghai new international expo Centre

6-8 MaY 2015

....................................................................Every now and then, the food and beverage industry takes a leap forward. Because ideas are created to revolutionize it. But most importantly, they are shared. SIAL CHINA is where professionals share big ideas to find great solutions. The show will take place from 06th - 08th May, 2015 in Shanghai New International Expo Centre, hall W1 - W5, and E1 - E5. Diverse products from all over the world - more than 1,200 international exhibitors out of China. In 2015, USA pavilion joins as the Guest Country of Honor with 180 companies. The national pavilion of Brazil confirms its attendance in meat hall. Latvia and South Africa will be in the food hall, followed by more than 90 countries.

18

FLOOR PLaN

19

FLOOR PLaN

great demand

In the Muslim world, religious women who want to wear make-up have struggled to find products that suit their faith.

It is potentially frustrating for Muslim women who want to look good, yet follow their faith. They are not comfortable with what they are currently wearing.

This is a business opportunity for entrepreneurs in the cosmetic industry.

Although cosmetics is a growing niche market, the level of demand is surprisingly high, especially in countries where the majority of people are Muslims, such as Indonesia, Malaysia, Turkey, the Middle East countries, and in India where there is a huge Muslim population.

Historically, the cosmetic industry has been the only industry that has emerged unscathed from global crises, such as world wars, economic depression and globalisation.

This has been proven by various academic research done in the West. It is a promising industry for those looking for investment opportunities, where profits can reach millions of ringgit per year.

What has enabled the cosmetic industry to survive and grow like other top industries such as information technology, manufacturing and engineering?

Generally, it can be attributed to both the sellers and consumers.

Therefore in this industry, entrepreneurs must understand consumers’ wants and needs in relation to products, in order to be able to drive sales.

In the cosmetics market in the Islamic context, a key consumer desire is Halal.

Halal means anything which is lawful under Islamic law and prohibits the consumption of alcohol, pork or pork by-products and by-products of animals that are not slaughtered according to Islamic law.

Products that do not conform are known as haram (prohibited). Many Muslim consumers demand Halal cosmetics.

These consumers are not only in Malaysia, but worldwide. Not surprising, sales of Halal cosmetics are booming in the Middle East, especially in Saudi Arabia and the United Arab Emirates.

Further opportunities abound in emerging Asian markets, such as Indonesia, India and Malaysia. Problems surrounding this niche market include the reliability of products, accessibility and awareness of Halal status.

The cosmetic industry is the third largest Halal concern, after Islamic banking and food industries in Malaysia. It is a great opportunity for those interested in discovering and penetrating this growing niche market.

Furthermore, Malaysia could potentially become the

for Halal cosmetics

20

FEaTURED

Halal means anything which is lawful under Islamic law and prohibits the consumption of alcohol, pork or pork by-products and by-products of animals that are not slaughtered according to Islamic law.

global Halal hub for the cosmetics industry, as it is rich in natural herbs and botanical products. These can be researched and incorporated as key ingredients in cosmetic product development.

A recent study, conducted by the Institute of Personal Care Science of Australia, calculated that the global cosmetic industry was worth approximately US$334bil, with Halal cosmetics contributing to US$13bil of this amount a year.

With a quarter of the world’s population being Muslim, it is not surprising that there has been an increase in the level of the global demand for Halal products.

Geographically, the largest population of Muslims are in Asia, mainly in Indonesia and India.

Local entrepreneurs who are keen to enter into the cosmetic industry may consider these as secondary markets to explore after they are established in Malaysia, ultimately leading to the creation of their own global cosmetic brand.

In conclusion, Halal cosmetics is a growing niche market that offers promising opportunities for entrepreneurs.

The industry itself is large and stable, proven by business history studies.

Furthermore, Malaysia, is well-known among Muslim countries, and has the potential to become a global hub for Halal cosmetics, due to economic growth, political stability and natural resources.

Source: The Star Online

21

FEaTURED

Brunei has invited Chinese mainland investors and enterprises to join a $300-million, Halal-themed industry park in the Southeast Asian nation, taking

into consideration that the mainland has a large Muslim market.

“We hope to lure Chinese companies producing Halal foods, cosmetics, pharmaceuticals and functional foods to enter the bio-innovation industry park,” said Gary Ho, managing director of SQW China Ltd.

“After being produced or processed to meet strict Halal food requirements for product quality in Brunei, all products will be labeled with a Brunei Halal Certification and exported to the global Muslim market,” he said.

UK-based SQW China — an economic and management consultancy — was authorized to formulate the master plan and take charge of the park’s short-term operational management.

About 64 percent of Brunei’s population is Muslim and the country has a strong reputation among the Islamic community for high Halal standards and stringent guidelines for pharmaceuticals, food and cosmetics production. Ho noted that as Muslims currently account for about 25 percent of the world’s population, there’s huge potential in such a market.

“The Middle East is highly dependent on food imports and Muslims in the Middle East, being relatively wealthier, are willing to pay more for high-standard Halal food. That will provide a high premium for our business,” he said.

The Halal-themed industry park, the first phase of which has been completed, is part of Brunei’s wider economic

diversification strategy — the Bio-Innovation Corridor (BIC) initiative — which was created to promote the country’s economic diversification and export trade. “Located in the heart of Southeast Asia, Brunei is an ideal location for developing export and logistics activities. As closer cooperation will help mainland companies ‘go global’ through Brunei and expand their overseas Muslim markets, including Southeast Asia, the Middle East and Africa, it’s also in line with Chinese mainland’s strategic initiative Maritime Silk Road,” Ho said.

The Maritime Silk Road project, officially the 21st Century Maritime Silk Road, is a strategic initiative first proposed by President Xi Jinping in 2013 to increase investments and foster collaboration across the historic Silk Road, including member states of the Association of Southeast Asian Nations (ASEAN), North and South Asia, Africa and Europe.

“If European products are imported into the mainland via Brunei, for example, packed by companies in Brunei, and then shipped from Brunei’s port, it will cost much less than directly importing them from the country of origin because there’ll be no customs tariff.”

The BIC aims to offer up to 28,000 jobs after the entire three-phase Halal industry park is completed, with about 9,500 of the jobs related to food processing. “We expect Hong Kong to play a significant role in the trade cooperative strategy, not only in terms of the entry of food manufacturers but also in terms of more management talents and port matching support as well as financial services support,” Ho added.

mainland firms invited toCHINA:

About 64 percent of Brunei’s population is Muslim and the country has a strong reputation among the Islamic community for high Halal standards.

Source: Halalfocus.net

join Brunei Halal project

22

FEaTURED

Building a ‘Halal’ internet

Technicians monitor data flow in the control room of an internet service provider in Tehran, Iran, Feb. 15, 2011.

iran’s next step in

For years, officials in Iran have talked about building what they call a “Halal Internet” – an Internet for Iranians completely separate from the rest of the

world. Recently, government officials in Iran unveiled a new measure in their continuing effort to monitor where its citizens can and cannot go online. It is an Iran-only search engine called “Yooz.”

Yooz is the Persian word for “cheetah.” Iranians, especially young Iranians, are big Internet users. Western-based search engines like Google, Bing and Yahoo are very popular. But Yooz is designed to be the opposite of those sites.

Officials say Yooz will perform searches of Iran-based and Persian language websites. Mehdi Naghavi is the Minister for Information and Communications Technology. He oversees Yooz. Mr. Naghavi says the search engine will collect search information for users to make searches faster and “more secure.” Mr. Naghavi says Yooz will, in his words, “help Iranians circumvent the U.S.-led economic sanctions and grant the academic world the access to the Persian cyberspace.”

Iranian officials monitor Internet traffic in and out of Iran closely. Yooz is the latest tool to filter out material and websites the government finds objectionable. Officials are constantly blocking new websites created by free speech activists. During national elections and sensitive times, they even slowed down Internet traffic leaving users frustrated.

Some technology experts doubt Iran’s claims of building a completely separate national Internet. They say Iran has built what they call a “filternet” – a heavily censored and filtered Internet.

British Small Media is a web analysis company. In a recent report, it states that Iran is investing in a “filternet” and has doubled the budget for Information and Communications

Technology in just a few years. The report also states that popular websites and applications such as Instagram and WhatsApp are being blocked more frequently.

Critics argue whether it is even possible for a country to turn back once it is connected to the Internet. Egypt and Syria tried to block the Internet during sensitive times. Both countries found the effects of blocking its citizens from the Internet even more damaging.

China’s “Great Firewall” is the largest web filtering and censorship operation in the world. Chinese officials use it to filter objectionable speech while permitting the free flow of international trade. But even that system is not foolproof. Internet users in China can still circumvent filters from the government using Tor, VPNs and Psiphon to hide their activities.

But it is clear that Iranians should not use Yooz if they want to search the entire Internet.

Source: Learningenglish.voanews.com

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FEaTURED

Jumain Sataysfaction is one among the largest business sectors that have been eventually serving customers with the best customer satisfied services since 1910.

This business has been started by the grandfathers and the entire prospect for business has got to sell satay in Singapore by ringing with the people on Changi Street. This Business has been running successfully for the past 30 years under the control of Mr.Jefri.

The company has started to do business by distributing Satay to the restaurants and started to supply them for events. In this way, the company has striven to achieve its successful business to enter the present third generation. The company, Jumain Sataysfaction has got the ability and knowledge to make use of the verbal communication, where the company has let the customers to taste the products and they requested the visitors and customers to spread word on good and special variety of dishes. Finally, the Jumain Company has become the business sectors to produce good Satay.

The business started by the grandfathers has got a single satay and now the company runs with good marketing strategy and is being facilitated to produce 10 types of satay.

from street to tHe world

...............................................................................................

Natural, Original and Truly Asian,true to the hallmark of signature

satay, it was succulent and bursting with flavour from small

region to international.

Mr. Jefri Jumain (Executive Director)brings street food to the next level.

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INTERVIEWS

The dynamic varieties of satay produced by the company would include dishes ranging from meat to lamb and here by the company started to provide both tender meat and original meat as per the desires and requirements to suit the needs of the customers.

The spicy flavor and the liver satay have gotten tastier recognitions. The increase in customers and brand recognition along with outreach for the dishes through communication has inspired the company to come up with a dynamic variety of satay products. The availability of few suppliers for satay within the market would also be one of the reasons that have added opportunities for the Jumain to expand businesses using the available technologies.

By getting more customer and by increasing the brand image outreach, the company started doing research to improve the quality and taste of the dishes ad products. Among those quality researches, the soft Meat for satay and the feedback by sampling has got well recognized. With the eventual increase in taste and quality, the Jumain Sataysfaction business is currently holding its Halal certificate from Singapore and this is issued by the MUIS. Mr.Jefri Jumain after availing the Halal certification stated that certification is necessary for them and for their business to gain the trust of potential customers.

The unique taste of meats and unique variety of meals and recipes has gained more benefits and this strategy has even made Jumain as the Best satay maker and this statement is made by the best satay maker Tanah Melayu. This statement itself promotes the business in the global market. Currently the company is exporting its goods to Dubai, Honk Kong and Macau and now the next target is to enter the Asian Country. This traditional food would eventually help the company to recognize the future trends as the company has already won Singapore Food for Innovative Award during the year by 2011 and an unexpected award of Global Food awards in Brazil in the year 2013. Now, the company stands as the best competitor for all businesses in all means.

Mr.Jefri Jumain after availing the Halal certification stated that certification is necessary for them and for their business to gain the trust of potential customers.

Satay is one of he most consumed street food in Singapore.

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INTERVIEWS

Georgia’s Natural is a major producer and exporter of assorted juices, fruits in syrup, spicy sauces and food preserves. The company gives prime importance

to the quality of their products by as seen by their heavy investments in machinery, operations and overall strategy.While Aroma Products, their parent company has been in the business since 1985, it wasn’t until a series of innovations in 1994 led to the birth of Georgia’s Natural that we see today.

With their main office located in Georgia, a small city located near the Caucasus Mountains, the company has access to many high-quality fruits and vegetables. They have an organic plantation of over 600 hectares and currently export their brands in 20 different markets. They weren’t in Georgia this whole time, however.

As a family business,their humble beginnings could be traced all the way back to the Soviet Union. When it was disbanded in around 1991, the company felt that it was ripe to begin expanding their coverage to different areas around Russia. This overarching concept is what guided Georgia’s Natural to be involved with the international market in 1999.

In term of their marketing strategy, what makes Georgia’s Natural unique to other brands is the fact that their juices are natural. Most of the fruits are either directly harvested from their plantations or acquired in the wild. They also have their own multifunctional factory and farm to ensure that all their

products are of the highest quality.The juices are 100% made from fruits or berries, with

absolutely no concentrate. The juices are pasteurized so that shelf-life extends all the way up to 2 years. For flavors, they offer a mix of plum, pomegranate, and various kinds of berries including Mulberry, Blackberry and Raspberry.

They also have spicy sauces and food preserves, bringing their total product offering to 67. They use high-quality glass and put safety buttons on their lids. By using only the finest ingredients and packaging, Georgia’s Natural definitely caters more to the high-end market.

The juices are certified Halal, which makes them permissible to use according to Islamic law. Vladimir Gugushvili, the CEO of Georgia’s Natural, states: “Halal helps us penetrate markets such as Malaysia, Brunei and Philippines. It is very useful for us.”

Aside from South East Asia, the company also has established a strong foothold in Europe and USA. In the near future, the company has plans to venture into Australia and other Oceania countries as well.

As aggressive as their strategies may be, Georgia’s Natural puts exceptional notice to the quality and packaging of their products. “You can’t have a product with nice packaging but have (sic) bad quality. You need them both to sell,” says Miguel. He exclaims you need both good quality and nice

aromaproductBrings georgia’s natural to tHe world........................................................................................................................................................Aromaproduct continues expanding its worldwide presence and now is one of the largest 100% export oriented company in Georgia in the field of processed fruits and vegetables. Company is well positioned to continue growing exponentially in the foreseeable future.

Every Aromaproduct brings theauthentic fresh taste from Georgiaitself.

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INTERVIEWS

packaging to be able to penetrate and captivate the high-end market. There is an ever-increasing demand that goes hand-in-hand with big potentials and opportunities. With that in mind, the need for high-quality products remains all the more important.

Georgia’s Natural has taken this to heart and also holds a Halal Certificate from KASCERT (Turkey), which is also recognized by JAKIM as a result. All their products are fully-certified as organic, comply with ISO 9000 requirements and HACCP safety standards.

Their is always going to be some challenge to overcome with the ever-growing demand for high-quality goods. And the company seems to be adapting to each one in an exceptional manner.

Halal helps us penetrate markets such as Malaysia, Brunei and Philippines. It is very useful for us.

Mr. Vladimir Gugushvili (Partner / CEO)always making sure the product is inhighest quality of freshness.

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INTERVIEWS

The PURE brand was conceptualized more than fifty years ago. This brand is originally from Portugal and has expanded its market share to reach more than fifty

countries and still expanding. The PURE brand is concentrated mainly on meat products which are prepared to the highest quality and standards. The organizational structure of PURE brand is such that it is a family owned company.

The company was established in 1961 by a couple who started an abattoir in Portugal. The company has since expanded to several slaughter houses spread through out Europe. The founding couple, developed a very strict tradition of ensuring quality in all their meat products, as well as a culture of innovation towards fulfilling all the customer needs.

These virtues have been passed down from generation to generation, and as such ensuring that the level of quality is not only maintained, but improved through out the years. This philosophy has made the PURE brand a very profitable company, with an annual turn-around of more than one hundred million Euros.

The marketing approach employed by the PURE brand is that, to understand all the consumer needs from each and every market, then ensuring that these needs are met by all the products produced. Another approach employed is the understanding of the distribution channels native to each market, this ensures that, the company products are delivered to the markets in a timely manner.

The company ensures that it communicates through the products rather than through the media, this means that their main marketing tool is through the word of mouth, person to person.

The PURE company currently has a number of products in production. These products include top quality Mortadellas, Turkey breasts and sausages. Recently the company has launched a new range of sausage products which include; Peppercorn, Paprika and Tikki masala sausages. These products are tailor made for their markets, since they are only developed after extensive research into consumer needs and the local cultures of the respective markets.

pure & HalaltHe mortadella specialist........................................................................................................................................................

Miguel Marques (Marketing & Sales Director) shows one of the finest Halal Mortadella that made by specialist.

Operating in all national distribution channels and with growing businesses in international markets (such as Brazil, Mozambique and Russia). It is a 100% Portuguese group with over 50 years of experience in meat-processing.

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INTERVIEWS

All the PURE brand products are certified by the Halal Institute of Portugal. “I think the Halal certificate is essential, without it you have no chance of penetrating more countries” - Miguel Marques (Marketing Director PURE brand).

These sentiments ensure that the company meets all the standards set forth by the Halal Institute, making sure the Halal certificate is truly earned.

The PURE brand currently exports its products to Brasil, France, Russia, Mozambique and Germany. The company is targeting the markets of the Middle East and The Emirates.

The Emirates has been identified as the key market that can launch further penetration into Asia. Developing products for this market will be a major boost for future market penetration.

I think the Halal certificate is essential, without it you have no chance of penetrating more countries.

These products are tailor madefor their markets.

The company is also looking for partners to further its growth agenda.

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INTERVIEWS

live life naturally,every flavours Have it’s own journey

The idea of VIVA drinks sprung up in Venice on one of the hot sunny days in California. Two friend bringing the rise in natural healthy and best organic

fruit flavor and taste in a bottle launched this brand. The drinks have less than a year in the market; United Kingdom was their start market before thinking and expanding globally.

The shift in consumer trends to low sugar and healthier diets has been a major boost to this company. The company began with a ‘come out and sell strategy’ to market their products. Their personnel visited every distributor interested in supplying the drinks to the locals. VIVA drinks used one of the most attractive packaging for their bottles letting the drinks speak for themselves.

Motivational driven, the company took the opportunity and went global when the niche appeared. They are exporting their produce to Sweden and Ireland with a bigger target on China’s huge market potential. The drinks are also Halal by natural and the company is in its final strides to be certified by the Halal authority in United Kingdom.

VIVA is not only planning to expand their market but as well as their line of produce. They have visualized themselves producing functional snacks depending on consumer trends. The company has already been awarded a gold award from Fine Food Guild (UK), which is one of the recognized measures and standards for British goods.

The VIVA drinks brand has four ranges of drinks out in the market with the main aim of supplying healthy and functional drinks. The four drinks offered have different advantages to the drinkers.

They are namely:

DefenceThis berry drink helps in boosting the immunity. It is packed with other essential minerals as well as sea Buck-thorn and hibiscus

MindMind is an unequaled energy drink containing the B vitamins, Mangosteen, Pineapple and extracts from green tea.

DetoxDetox grants vitality and energy with its cleansing and revitalizing properties. The drink is composed of Lemon and Mint with Prickly Pear, Milk Thistle and Inulin.

CalmCalm helps in the reduction of stress, tension and anxiety. The drink is composed of Melon, White Peach, valerian root and Chamomile.

The company is surely on the verge of great success shown by its exponential growth in the past few months. With growth comes the challenge of supply and finances. The company has also another task of fighting bigger brands in the market. VIVA drinks inevitable success is based on overcoming the stated challenges and any that may arise in the course of doing business.

........................................................................................................................................................The perfect blend of real fruit juice, the finest botanicals & pure filtered water. Amongst the sugary, artificially coloured drink options we found something unknown to us, the Functional health drinks.

All the drinks offered to have different advantages to the drinkers.

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INTERVIEWS

They are exporting their produce to Sweden and Ireland with a bigger target on China’s huge market potential.

Mr. Harmi Ahluwalia, Managing Director of Viva Drinks showing various range of flavours available.

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INTERVIEWS

life is sweet, aladim alimentos makes it sweeter

An Interview with Pedro Fernandes, the Imports and Exports Manager of ALADIM. ALADIM Industria is one of the few sweets and candies companies

from South America who are aggressively expanding into the international markets with immense success. In this in-depth interview write-up with our magazine interview team below, ALADIM Import and Export manage, Pedro Fernandes reveals the company’s successes and future plans as it seeks to become a leading international house for candies and sweets.

Q: ALADIM has been around for quite some time. To be honest, I cannot remember when I first started consuming your candies and sweets. So tell us, how long has your company been in existence within Brazil and internationally.Pedro: ALADIM is an old and established company having been established 45 years ago. We operated as a local candy and

This Halal certification is pretty significant as we look to enter the Middle East. The certification also show of our commitment towards maintaining the best quality for our clients.

........................................................................................................................................................The Aladim Alimentos is already present in good part of the world, aggressively expanding & exporting to Latin America, Asia, Europe, Africa, North America and Oceania.

Aladim Alimentos producevariety of candy & confectioneryfor kids to adults.

sweets manufacturer within Brazil but vied internationally 15 years ago.

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INTERVIEWS

Mr. Pedro Fernandes, Import/Export Managerholding the best seller products named Good Fruit.

Q: Wow that is quite a long and rich history. So, how successful have you been with your international venture? Pedro: Our international business has mainly focused on the South and North American markets. However, we are currently making significant headway towards breaking into the Middle East market. We believe that the expansion into the Middle East will open an opportunity for us to spread into many more countries.

Q: Great ambition. So, what strengths are you leveraging on as you venture into the unique market of the Middle East?Pedro: As you may be aware, our products are already certified Halal in some of our markets including Brazil and South Africa. This Halal certification is pretty significant as we look to enter the Middle East. The certification also show of our commitment towards maintaining the best quality for our clients.

Q: Talking about the quality of your products, how wide is your range of products and are you planning to launch any new products soon?Pedro: ALADIM currently manufactures over 40 confectionery products including a wide range of hard soft and chewable candies, sweets, and lollipops. We are currently actively researching on a new range of products which should be launching soon.

Q: That is quite a large product line. But back to your expansion program, how really is ALADIM internationally?Pedro: We are currently exporting our range of sweets and candies to 20 countries distributed around the world. Some of these countries include USA, Uruguay, Dominican Republic, Paraguay, Saudi Arabia, Argentina, and Yemen. In all these nations, ALADIM is known for its great tasting sweets. Besides expanding in the Middle East, we are also seeking to expand to Asian countries in the near future.

Q: So, tell us, how have you managed to continually expand with great success?Pedro: I believe that our success has mainly come from our dedication to keep our customers’ demands before everything else. We are always working hard to meet their demands for new flavors, sizes and for blending various of our products.

Q: Besides the Halal certification, does ALADIM have any other accreditation?Pedro: Yes we do. ALADIM has been certified by HACPP for food safety and also has other safety certifications from Brazil for our products and for our factory.

Q: Finally, what future do you envisage for ALADIM?Pedro: ALADIM has an aggressive growth and expansion plan and you will continue to see the company launch into new markets and increase its product line every year. Our research team and robust management have and will continue to adapt to future trends so as to remain competitive and continually set standards for the sweets and candies industry.

37

INTERVIEWS

39

timeless dedication toQuality products

Pt Olagafood was founded in May 5, 1986, and has been a key player in the international market scene for 29 years and counting. Based in Indonesia, it is to

date a leader in the competitive food processing industry. The company was started to seize the viable business opportunity that presented itself with enabling wheat importation policies that sought to eliminate monopolization in the industry. The company imported its first ever batch from Sabah.

The company’s philosophy and dedication to providing quality and authentic products is the underlying factor for extensive research, going up to 2 years before embarking on the production of a new product. During inception, feedback from interviews and valuable input by Professor Dr. Hassan Mazri helped decide on a product range that is readily acceptable in the largely Muslim population in Indonesia. The most popular product is “Alhami” .The full noodle product range can be

classified into three main categories; a standard noodle pack that is affordable and suitable for everyone, maitri; a vegetable noodle and high fibre noodles. Regardless of the class, all noodles are safe for consumption, packed with nutrients and generally beneficial for health with the high-fibre noodles supplementing the fiber intake in everyday diet. Product packaging is in either of two variants, that is, either a cup or a pillow pack.

The company enjoys consistent demand and consumer loyalty owing to the products assured taste and consistent flavor. Pt Olagafood noodles are also a top-choice for consumers because they are solid and do not turn into a porridge or paste-like food. Additionally, all the products are Halal-certified by the relevant government body, that is, Majlis Ugama Islam Indonesia(MUII). This certification is awarded after proper evaluation of the products to ensure that they meet the necessary health standards

........................................................................................................................................................

Olagafood Industri focus is on the Indonesian market, covering six major provinces in Sumatra Island, namely North Sumatra, Aceh, Riau, Jambi, West Sumatra, South Sumatra, and Java Island. They also export to International markets such as Malaysia, Papua New Guinea, South Africa, Hong Kong, Palestinian territories, Middle Eastern region, Madagascar and Singapore.

One of the all-natural ingredients succesful products. Alhami is highly nutritious and healthy products.

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INTERVIEWS

the company’s main objective is to bring to the market highly nutritious and healthy products made from all-natural ingredients.

and is therefore a guarantee of ultimate product quality. The company’s main objective is to bring to the market highly nutritious and healthy products made from all-natural ingredients.

Over the years the company has been in the industry, Pt Olgafood has enjoyed relative domination of both the local and international market. Presently, the company is in close partnerships with enterprises in Malaysia, South Africa and Singapore. Future projections and market share expansion plans point to potential target markets in African countries as well as Burma, Philippines, Bangladesh and other Asian countries.

Quality remains at the core of production operation for Pt Olgafood and consumers can consume the company’s product with an assurance of the same. Beyond profit maximization, the food company gears towards maintaining consumer health by ensuring every product put out into the market is a package of nutrients and compliant with the highest health standards.

Ms. Mikka Law, MBA, Vice Director, preparing Alhami Hi-Fiber instant noodles that comes with all-natural ingredients.

Mr. Daniel Iskandar, CEO of Olagafoodbrings the market highly nutritious and healthy products made from all-natural ingredients, to the world.

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INTERVIEWS

www.anufoodeurasia.com

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Taste the new marketplace for food & beverage in Eurasia

14 - 16 MAY 2015Tüyap Exhibition CenterIstanbul, Turkey

Partner:Organizer:

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174.

Experience the new platform for food and beverage in Eurasia: the combination of a compre-

hensive product range, established exhibitors from around the world and high quality clients! With

its international radiance the ANUFOOD Eurasia is a real spin-off of the renowned Anuga. Benefi t

from the many years of industry know-how of a world-leading trade show.

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www.anufoodeurasia.com

powered by

Taste the new marketplace for food & beverage in Eurasia

14 - 16 MAY 2015Tüyap Exhibition CenterIstanbul, Turkey

Partner:Organizer:

THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174.

Experience the new platform for food and beverage in Eurasia: the combination of a compre-

hensive product range, established exhibitors from around the world and high quality clients! With

its international radiance the ANUFOOD Eurasia is a real spin-off of the renowned Anuga. Benefi t

from the many years of industry know-how of a world-leading trade show.

Anufood_Eurasia_2015_Anzeige_tecnalimentaria_magazine 210x297mm_GB.indd 1 27.01.15 08:30

The KSN Corporation was launched two years ago on March 15th in Japan. They majorly deal in supplying Japanese food products to Dubai and the

Middle East. A friend to the corporation-founding member suggested this idea of introducing the finest of Japanese food products to Dubai. Their products have met the importation requirements set by Dubai Municipality. The main products of the corporation include genuine and flavored Green tea, Mochi and Wagashi. They also supplement their products with a wide variety of food preparation ingredients like Udon and Ramen.

The corporation has adopted several marketing strategies including attending trade fairs, distributing their products to various shopping malls, café and restaurants. The corporation released the Sushi Roll cake in United Arab Emirates on 12th of January 2015 and WACORO tea in 22nd of December the previous year. They also managed to set up several booths in NHK news and Gulfood in 2014 and 2015 respectively. Their foodstuffs are not only intended for restaurants but also retail shops under their brand name “WACORO”.

This corporation products range from Rice cakes, Sushi rolls to Green flavored tea. The trendy product is the Rice

........................................................................................................................................................KSN Corporation is a supplier of the finest food products made in Japan. The main products include Japanese authentic and flavoured Green Tea, a variety of unique Japanese sweets such as “Mochi” and “Wagashi”.

from japan to middle eastautHentic and flavoured

Mr. Motonobu Nagai, Chairman of KSN Corporation LLC (Japan), standing withtheir lovely products.

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INTERVIEWS

cake. The company has a major advantage in Abu Dhabi as there are very few Japanese foods providing companies. They are not yet Halal certified but they are on their way to getting verified by the Halal board, making their produce even more marketable due to consumer trust on Halal foods.

KSN is planning to increase its market by extending to Qatar and Kuwait apart from the already established market in United Arab Emirates. Their focus in this Middle East region is mainly because competition is low and they will grasp a huge market share. KSN seeks to introduce their products in African countries and India.

There is demand for more flavors from their tea and their various sweets. At the moment, KSN produces ten different flavors. The response from the crowd in their trade fair has been remarkable paving a brighter future for the corporation’s products. The company plans to attend numerous international trade fares to market their products.

KSN has not yet received any recognition award on their products but they are working to add any quality title to their company in the near future. The increase in popularity of Japanese foods is a major boost to the corporation, but people lack knowledge about the specific foods. The corporation is tasked with explaining the Japanese food to the market, which is quite challenging.

their focus in this middle east region is mainly because competition is low and they will grasp a huge market share.

Mochi (which means Rice Cake) has been traditionally served on festive occasions in Japan.

WAGASHI is healthy Japanese traditional confectionery made from sweet bean paste. Well known Japanese traditional sushi roll.

Finest cream roll cake from Japan and a thick layer of cream brings out the luxurious flavour.

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INTERVIEWS

trade witH confidence

In 1983, IE Singapore was founded to be the main driving force of Singapore’s foreign trade. In its 30 years of existence so far, it has successfully promoted

Singapore as the hub of international trade and encouraged massive foreign investments.

As the government unit charged with connecting local companies to various markets and business opportunities to the world, IE Singapore has established several links to Singaporean firms in many countries and promoted international export. Provision of information for sales and investment to trading allies has increased tremendously, especially to Jordan and UAE. Any company can contact and work with IE Singapore, as there are no limitations. Through the IE, Singapore presented a force to reckon at the Gulfood 2015, which took place at the Dubai World Trade Centre. In total, 47 local companies exhibited various food products from 8th to 12th February 2015.

Singapore’s inroads to the Middle East are on a notch higher, with the signing of yet another Free Trade Area with the middle east, the GCC-Singapore FTA. Coming on the heels of the Singapore-Jordan FTA, it saw IE Singapore present exhibitors who were all Halal approved. This is especially important, considering that Singapore is the only country from outside the Middle East that is a member of the GCC. It was a strategic move since GCC is the world’s pre-eminent food showcase. Using the GCC, Singapore can now trade its food products to Africa and India. Part of the visionary strategic also was attending the ANUGA in Germany. The Economic Intelligence Unit has forecasted that Middle East countries will spend about 50 million dollars to import food products as from 2020. The facts are based on the speculated 50 times increment of the number of people living in the Middle East. IE Singapore aims to tap a large chunk of this market for Singaporean companies.

Importing food products into the Middle East is not that easy. There are several restrictions placed on importing

enterprises and countries, the most prominent of which is the products have to be Halal approved. Even after the Halal approval, the regional approving body is scrutinized as well. For Singapore companies, the GSFTA comes in handy to solve any limitations. Despite the cultural and demographic differences, Singapore food products have gained notable prominence in the UAE market. The main reasons for this fortune are that Singapore companies are strictly committed to complying with Halal standards, maintains high quality, and are ever coming up with innovations.

The future for Singapore companies in the GCC is promising. With the Halal screening secured, Singapore companies have made the Middle East their favorite international export destination.

........................................................................................................................................................International Enterprise (IE) Singapore is the government agency driving Singapore’s external economy. They spearhead the overseas growth of Singapore-based companies and promote international trade.

driving singapore’s external economy

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INTERVIEWS

It was a strategic move since GCC is the world’s pre-eminent food showcase.

Mr. Budiman, Centre Director Abu Dhabi, Middle East & Africa Group is sharing about the future of the industry.

driving singapore’s external economy

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INTERVIEWS

everyone love snacks, leduc fine food make it crispier

LeDuc fine food company has been operational since the year 1998 manufacturing high quality deep frozen snack products.It is a family run business which started

as a small factory producing snacks, pizza, appetizers, baked and all frozen products. The company grew and shifted its focus mainly on snacks and appetizers.

Pizza and other line of quality baked products were dropped leaving snacks, appetizers and all frozen products which are more favored in the American market. The products left are mainly based on ingredients like tomatoes, fruits and vegetables as well as cheese.

The company has over 50 lines of quality products’ recipe under its brand name with the most popular products being the onion rings suitable for different kinds of events and meals.The onion rings are of two types, shaped onion rings and natural onion rings.The other famed products include mushrooms,

........................................................................................................................................................Le Duc Fine Food B.V. has been producing and marketing deep-frozen snack products since 1998. The core product groups produced are potato snacks, vegetable snacks, fruit snacks and cheese snacks.

Deep-Frozen products of Le Duc Fine Food B.V. serve the demand, supply and the market internationally.

Cheese snacks and sweet snacks.IFS quality certification given to the company affirms the

quality of their products and level of cleanliness of their factory. This certification also shows the presence of a conducive working or operational environment in the factory.

The company is also seeking to be Halal certified which will enable it to open up to new markets where consumers prefer Halal certified quality products. Areas preferring Halal certified goods have the advantage of easier means of starting and expanding business to meet market demand.

LeDuc fine food company has a unique trading point which involves production of very high quality, low cost and enjoyable tasty snack foods. Their products are suitable for all restaurants settings.

Focus on a private label is currently one of their main priorities whereby they look to lift their brand and conduct a lot of private

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INTERVIEWS

Areas preferring Halal certified goods have the advantage of easier means of starting and expanding business to meet market demand.

Mr. Dirk van Muylwijk, Commercial Managershows the most selling Deep-Frozen products of Le Duc Fine Food B.V.

branding and labeling for market penetration. The company has also set out agents to represent their products in the market.

The company is looking for partners in the Middle East and Central Asia regions. This will help in expanding their areas of operation and ultimately their market scope.

As the demand for high quality food products from the consumers increase, the company need to make sure they can meet the demand. This can be met by supplying products in time to their reliable partners in order to achieve a long term business partnership between the company and consumers.

The future of frozen foods is bright as there is an increasing demand from restaurants and fast foods chains leave alone individual consumers.

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INTERVIEWS

With more and more nationalities living serene as one unit, Halal cuisine is becoming immensely popular all over the world. With Halal restaurants and supermarkets on every street corner, you will also find some restaurants where only Halal food is preferred. Halal food delivery choice is in demand nowadays, and they can vary from your traditional dish to a fabulous dessert.

Halal takeaways have been around from many years, the western society always pondering just what it is that makes their dishes taste so great. Due to insufficient knowledge and lack of ingredients in their home to copy dishes found in restaurants, more and more people are turning towards Halal food restaurants. Halal dishes being an every time favourite, you can choose from wide variety of this traditional food including, lamb, beef, and chicken dishes.

WIDE ARRAY OF OPTIONS TO CHOOSE FROM HALAL FOOD1

When you order Halal food in restaurant, the add-ons to your order are almost as important as the dish itself! Rice, chicken and meat are so Moorish in taste that you will find yourself wanting to order more. The delicately flavoured basmati rice has a beautiful flavour that you just won't find in any of the western cuisine.

ADD-ONS ARE ALSO IMPORTANT2

TOP REASONSTO CHOOSE HALAL FOOD

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HaLaL TIPS

With more and more nationalities living serene as one unit, Halal cuisine is becoming immensely popular all over the world. With Halal restaurants and supermarkets on every street corner, you will also find some restaurants where only Halal food is preferred. Halal food delivery choice is in demand nowadays, and they can vary from your traditional dish to a fabulous dessert.

Halal takeaways have been around from many years, the western society always pondering just what it is that makes their dishes taste so great. Due to insufficient knowledge and lack of ingredients in their home to copy dishes found in restaurants, more and more people are turning towards Halal food restaurants. Halal dishes being an every time favourite, you can choose from wide variety of this traditional food including, lamb, beef, and chicken dishes.

WIDE ARRAY OF OPTIONS TO CHOOSE FROM HALAL FOOD1

When you order Halal food in restaurant, the add-ons to your order are almost as important as the dish itself! Rice, chicken and meat are so Moorish in taste that you will find yourself wanting to order more. The delicately flavoured basmati rice has a beautiful flavour that you just won't find in any of the western cuisine.

ADD-ONS ARE ALSO IMPORTANT2

TOP REASONSTO CHOOSE HALAL FOOD

Another secret of Halal food is the ingredients that mix well to make the most delicious base for your food. From a mild yoghurt type dressing to a red and spicy one, each one is unique in its textureand flavour, when both of these are combined they taste even better. Moreover, you Halal food restaurant will cater perfectly for vegetarians. You can even order vegeta-ble food, and indulge yourself in the very best of Halal food flavours.

INGREDIENTS ARE UNIQUE IN TEXTURE AND FLAVOUR3

Halal food is not only meant to be favourite food for meat eaters and lovers of hot and spicy food but you can find a range of both starters and main dishes that are perfect for vegetarians too. Pick from vegetable snacks to chicken and fish dishes; the choice is so diverse that the only thing you can guarantee is the quality.

STARTERS ARE PERFECT FORVEGETARIANS TOO4

On the contrary, if you are looking for a snack, or something that you want to eat on the move or after a long day at work, a kebab could be a perfect choice. However, with only Halal meat being used, you can choose from lamb or beef for your kebab, the meat constantly being heated on a long skewer for all to see. With the juices soaking from the kebab meat, and the lines of fresh salad, pitta breads, and sauces waiting to be combined, the few minutes that it takes to make your kebab will seem like a lifetime.

AMPLE CHOICES IN SNACKS5

Whether you are fond of tandoori chicken in a wrap, Chinese food with lashings or spicy sauce, or your prefer to take away your Halal food, there is always a dish available at your ideal Halal restaurant.

HaLaL TIPS

53

Total Bun Supplies Sdn. Bhd

Hup Seng Perusahaan Makanan (M) Sdn. Bhd.

incube edible oil industries

Tai Thong Food Manufacturing Sdn. Bhd.

Yu Ai Food Industries Sdn. Bhd.

Products: Bread, Bun, Frozen

Country: Malaysia

Website: www.totalbun.com.my

Products: Cookies, Snacks, Biscuits

Country: Malaysia

Website: www.hupseng.com

Products: Cooking Oil, Animal Feeds, Bakery

Country: Malaysia

Website: www.incube.com.my

Products: Yolk paste, Lotus Paste, Red Bean Paste

Country: Malaysia

Website: www.taithong.com.my

Products: Food fillings, Mooncakes, Cookies

Country: Malaysia

Website: www.yu-ai.com.my

featured gold merchanTSHALAL confectionary & biscuits

HALAL cooking oil

Dedicated to serve our clients’ needs; with the vision of

being an international supplier of unique bakery and

confectionery products high in nutritional value. Our mission

is to produce and market high-end bakery products for both

local and overseas market at a reasonable price.

The principal activity of HSPM is the manufacturing and sale

of biscuits. The products manufacture by HSPM is to cater

for the entire local and as well as international market. With

an international market coverage of 51 countries that spans

into Asia, Africa, Oceanic, Europe and North America.

The core business of the Company in the initial years was

trading Palm Oil products and as time and business pro-

gressed the Company moved into the business of import/

export of Palm Oil and chemicals.

Tai Thong Group is famous for its exquisite Hong Kong

style Chinese cuisine that’s sure to satisfy even the most

discerning taste buds.Our award-winning master chefs

have continuously perfected the ever growing menu of our

culinary delights since 1971.

Yu Ai Food Industries Sdn. Bhd. was established in 1980

from a small food filling company with most popular filling

- Coconut Jam (Kaya). In 2004, Yu Ai shifted its operation

to Balakong and added high technology machineries,

equipments and embarked on product quality improvement.

perfect foodmanufacturing sdn bhd

Products: Premium Biscuits

Country: Malaysia

Website: www.julies.com.my

PERFECT FOOD is the manufacturer of Julie’s biscuits. The

brand Julie’s has been in the Malaysian market since 1982.

Through years of aggressive marketing and widespread

distribution, Julie’s has become a household name in the

country today.

54

FEaTURED MERCHaNTS

in-comix food industries sdn bhd

sin yoon leongwhite coffee

deluxe rich sdn bhd

universal nutribeverage sdn bhd

Products: Cookies, Snacks, Biscuits

Country: Malaysia

Website: www.daganghalal.com/incomix

Products: My Coffee 3-in-1, My Coffee 2-in-1

Country: Malaysia

Website: www.mycofe.com.myProducts: Bottled drinks, Canned drinks

Country: Malaysia

Website: www.daganghalal.com/deluxerich

Products: Fruit Drink Base Concentrate

Country: Malaysia

Website: www.nutribev.com

HALAL beverages & juices

In-Comix Food Industries Sdn Bhd is the leading instant

coffee mix manufacturers in Malaysia. Our main product are

the trend setting 3-in-1 coffee mixture and instant cereals.

The company’s history can be traced back to 1937 when

Kedai Kopi Sin Yoon Loong was founded. With over 70 years

of experience in providing high quality coffee beverages

using premium selected coffee beans, Sin Yoon Loong is the

pioneer and the true symbol of “Ipoh White Coffee”.

DELUXE RICH manufactures energy drink, fruit juices in

Aluminium can, Tin Cans and PP Plastic Bottles. gradually

expanded its core business and committed in ensuring

excellent standard operating procedures of quality and

hygiene.

Universal NutriBeverage Sdn. Bhd. produces a variety of

cordials, fruit juice concentrates and ready-to-drink juices

that are of premium quality. Utilising the latest technology

and strictly adhering to the highest of production quality

standards

erapoly sdn bhd

Products: Oil & Fats, Milk Powder Dairy Creamer,

Country: Malaysia

Website: www.erapoly.com

ERAPOLY has since built a healthy based and strong bonding

with both sister factories, suppliers and customers.

With the mission of “FAST & FOCUS”. It had been our

philosophy for taking every enquiry and development with

full dedication and courage.

harvest prime corporation

Products: Avocado Smoothie, Avocado Ice Cream

Country: Singapore

Website: www.harvestprimecorp.com

Looking for an easy way to increase your intake of fruits and

vegetables as well as help the nutrient quality of your diet?

Harvest Prime Pte Ltd have come up with homemade recipe

of avocado smoothie and avocado ice-cream.

55

FEaTURED MERCHaNT

scc food manufacturing

Products Fried Chicken Mix, Fried Chicken Mix

Country: Malaysia

Website: www.sccfm.com.my

HALAL PREMIX / INSTANT FOOD

SCC Food Manufacturing Sdn Bhd was established in

2009. The company manufactures food premixes & instant

beverage premix in PP Nylon bag and aluminum bag. Over

the years, the company have been developing more than 15

kinds of premixes in order to meet customers’ demands.

HALAL SNACK FOODS

rico food industriessdn bhd

Products: Candy toys, Sweets, Pudding, Jelly

Country: Malaysia

Website: www.guanxeng.com

Manufacturer & exporter of candy toys, sweets, jelly, pud-

ding, chocolate, cereal, snack and etc. Currently, their prod-

ucts are not only marketed in Malaysia, Sabah and Sarawak

but also exported to Australia, UK, Korea, China, UAE, Saudi

Arabia and etc.

Halal frozen food

Sanabil Marketing & Suppliers

Products: Roti Boom, Frozen Food

Country: Malaysia

Website: www.sanabilgroup.com

Sri Ani Premium managed by Sanabil Marketing & Suppliers

is established as one of favourite Malaysian authentic ethnic

food since in year 2007. We are manufacturer, distributor

and also specialized in Halal Frozen Food with quality gour-

met pastry product.

QL Foods Sdn. Bhd

Products: Seafood Products

Country: Malaysia

Website: www.qlfoods.com

Enjoy this new range of enticing and delicious seafood prod-

ucts from Malaysia’s largest and leading seafood manufac-

turer. Prepared exclusively from selected fresh marine fish

source, these products are fresh, nutritious and delicious.

Want to be featured here?Register with us and get more privileges!

marine gold marketing

Products: Corn products and Tipco Juices

Country: Malaysia

Website: www.mascorn.com

halal vegetables & ingredients

Marine Gold Marketing Sdn Bhd is a company specialist

in Hybrid F1 super sweet corn farming and production of

quick-frozen vegetables, fresh vegetables and fruits process-

ing. For over 20 years experiences in sweet corn farming and

benefit from the natural resources

Big Bowl Ice(M) Sdn Bhd

Products: Ice Cream, Frozen Food

Country: Malaysia

Big Bowl Ice (M) Sdn Bhd was established in 2013 in Melaka

(Formerly known as Big Bowl The City Of Ice, established

in 2012).We are doing ice dessert franchise business and

currently we have 3 outlets in Malaysia.

56

FEaTURED MERCHaNT

food & Beverage trade fairs 2015The world’s leading food fair for the retail trade and the food service and catering market

JANUARYPenang International Halal Expo & Conference 201530th January – 01st FebruarySPICE, Malaysia

FEBRUARYGulfood 201508th – 12th February Dubai World Trade Centre, UAE

LOHAS Expo 201505th – 07th FebruaryHall 5FG, Hong Kong Convention And Exhibition Centre, China

Vegetarian Food Asia 201505th – 07th FebruaryHall 5FG, Hong Kong Convention And Exhibition Centre, China

MARCHFoodex Japan 201503rd – 06th March Makuhari Messe, Chiba City, Japan.

APRILMalaysia International Halal Showcase 2015 (MIHAS)01st – 04th AprilKuala Lumpur Convention Centre (KLCC), Malaysia

Halal Expo Europe 201515th – 16th April Beursgebouw Eindhoven, The Netherlands

MAYSIAL China 201506th – 08th MayShanghai New International Expo Centre, China

Anufood Eurasia 201514th – 16th May 2015Tuyap Fair Convention and Congress Center, Turkey

HOFEX 201506th – 09th May 2015Hong Kong Convention and Exhibition Centre, China

Food Africa Cairo 201506th – 09th May 2015Cairo International Convention and Exhibition Center, Egypt

THAIFEX 201520th – 24th MayIMPACT Exhibition and Convention Center, Thailand

WorldFood Azerbaijan 201521st – 23rd MayBaku Expo Exhibition and Convention Center, Azerbaijan

Moscow Halal Expo 201521st – 23rd May 2015Crocus Expo International Centre, Russia

JUNEMalaysian International Food & Baverages 2015 (MIFB)11th – 13th MayKuala Lumpur Convention Centre (KLCC), Malaysia

AUGUSTFood Ingredient South America 201525th – 27th AugustTransamerica Expo Center, Brazil

SEPTEMBERWorld Food Istanbul 201503rd – 06th SeptemberIstanbul Expo Center CNR Expo, Turkey

Food and Hospitality Oman 201507th – 09th SeptemberOman International Exhibition Centre, Oman

Food Hotel Malaysia 201529th September – 2nd OctoberKuala Lumpur Convention Centre (KLCC), Malaysia

OCTOBERAnuga 201510th – 14th OctoberCologne, Germany

NOVEMBERWorldfood Kazakhstan 20154th – 6th November 2015Atakent exhibition center, Kazakhstan

SIAL Interfood Asean, Jakarta 201511th – 15th November 2015Jakarta International Expo, Indonesia

Halal Expo Latino Americana 201516th – 17th November 2015Convention Center-Intercontinental Santiago, Chile

57

TRaDE FaIRS

Harvest Prime Corporation10 Anson Road #29-05A,

Singapore 079903

Te l : +65 9116 6870 Fax : +65 6250 9864

Ema il : ddcchen06@gmail . com

www.harves tp r imecorp . com

Innova mexico advert.indd 1 5-4-2011 11:51:29

To give your business a competitive advantagecontact Wong Soo Soon at wong@innovami.com

HALAL SHOWCASE

MASCORN SUPERSWEET CORN

MASCORN FRESHPEEL WHOLE KERNEL TIPCO BROCCOLI TIPCO ALOE VERA

COOK MASTER FRIEDCHICKEN ORIGINAL

COOK MASTER FRIEDCHICKEN SPICY

COOK MASTERNASI BERIANI

COOK MASTERNASI LEMAK

AVOCADOICE CREAM

AVOCADOSMOOTHIE

Gold Merchant

Gold Merchant

Gold Merchant

MARINE GOLD MARKETING SDN BHD

SCC FOOD MANUFACTURING SDN BHD

HARVEST PRIME CORPORATION

BAHARAN GHEE COOKING OIL E.R.A SWEETENEDCONDENSED MILK

Gold MerchantERAPOLY OILS & FATS SDN BHD

E.R.A EVAPORATED MILK

HALAL SHOWCASE

NEST SUGAR (75G) CONCENTRATEDBIRD'S NEST (150G)

DOUBLE HAPPINESSYANYAN LIGHTS

DOUBLE HAPPINESSYAN YAN LARGE SECTION

AERIES PURE BIRD NEST (M) SDN BHD

BISCUIT ASSORTIES530G

PEANUT BUTTERSANDWICH 540G

LEMOND CHEDDARCHEESE 180G

BUTTER CRACKERS250G

Gold Merchant PERFECT FOOD MANUFACTURING (M) SDN BHD

DIOLET HARMONY SCARLET SNOW EMPRESS MAGIC

HYT FOOD INDUSTRIES SDN BHD

Gold Merchant BIG BOWL ICE(M) SDN BHD

MILK SNOW ICE WITH MANGOES + ICE CREAM

MILK SNOW ICE WITH PASSION FRUITS + ICE CREAM BIG BOWL SPECIAL(30X) CHOCOLATE SNOW ICE WITH

PEANUTS & CRISPY GRAINS

60

SHOWCaSE

HALAL SHOWCASE

NEST SUGAR (75G) CONCENTRATEDBIRD'S NEST (150G)

DOUBLE HAPPINESSYANYAN LIGHTS

DOUBLE HAPPINESSYAN YAN LARGE SECTION

AERIES PURE BIRD NEST (M) SDN BHD

BISCUIT ASSORTIES530G

PEANUT BUTTERSANDWICH 540G

LEMOND CHEDDARCHEESE 180G

BUTTER CRACKERS250G

Gold Merchant PERFECT FOOD MANUFACTURING (M) SDN BHD

DIOLET HARMONY SCARLET SNOW EMPRESS MAGIC

HYT FOOD INDUSTRIES SDN BHD

Gold Merchant BIG BOWL ICE(M) SDN BHD

MILK SNOW ICE WITH MANGOES + ICE CREAM

MILK SNOW ICE WITH PASSION FRUITS + ICE CREAM BIG BOWL SPECIAL(30X) CHOCOLATE SNOW ICE WITH

PEANUTS & CRISPY GRAINS

61

SHOWCaSE

HALAL SHOWCASE

SATAY SAUCE KAM HEONG PASTE NYONYASEAFOOD SAUCE MARMITE SAUCE

NYOLIKE MARKETING

MACKERELTOMATO SAUCE

NACOCOCONUT CREAM

WIZEFOODCOCONUT PASTE

KARTACOCONUT WATER

KARA MARKETING (M) SDN BHD

KOW KOW SNACKSSHANTUNG PEANUT

KOW KOWSNACKS MIXED NUTS

KEN KEE DEEP FRIEDSALTED GREEN PEAS

NATURE B ORGANICA.MANGIUM HONEY

KEN KEE (M) SDN BHD

QROYALE QLEAN QCAFE QDELIGHT

PASSION HERBS SDN BHD

SHOWCaSE

62

HALAL SHOWCASE

ROTI BOOOMWITH CHEESE

ROTI BOOOMORIGINAL FLAVOUR

ROTI BOOOM WITHBEEF FLOSS FILLING

ROTI BOOOM ORIGINAL RECIPEWITH CHICKEN FLOSS FILLING

SANABIL MARKETING AND SUPPLIES

JOLIE BIRD’S NESTWITH ROCK SUGAR

EZ BLACKFUNGUS DRINK

EZ HEARTLEAF & REDDATES HERBAL DRINK

KUR’MAS KURMA &BAEL FRUIT DRINK

NATURE REMEDY SDN BHD

1 BIOWORLD AGARWOODSEAWEED BODY SHAMPOO

1 BIOWORLD 4 IN 1SEAWEED COFFEE

1 BIOWORLDSEAWEED CAPSULE

1BIOWORLD SDN BHD

VEGETARIAN RENDANG CURRY

VEGETARIAN MUTTON CURRY

VEGETARIAN ASSAM COD FISH

FOODS WISE NETWORK SDN BHD

SHOWCaSE

63

HALAL SHOWCASE

CHACHEER BROAD BEANCHILLI FLAVOUR

CHACHEER COCONUTSUNFLOWER SEEDS

CHACHEER SUNFLOWER SEEDS

CHACHEER PEANUTSSALTED FLAVOUR

CHACHEER (MALAYSIA) SDN BHD

IMP SOLUTION FOR YOU ENTERPRISE

CALIPH GOAT - GOAT MILKNUTRITION DATES & RAISINS HAWANI HANNAH HAWANI RUQYAH HAWANI WALIDAH

VIGOR POWER ENERGYDRINK (EXTRA)

VIGOR POWER ENERGYDRINK (ICE)

VIGOR POWER ENERGYDRINK (REGULAR)

VIGOR POWER ENERGYDRINK (SUGAR FREE)

JEFI MARKETING SDN BHD

EXPRESSO COFFEE WHITE COFFEE

FIKRISZ (M) SDN BHD

SHOWCaSE

64

HALAL SHOWCASE

UK'S HOLDINGS SDN BHD

APPLE JUICE READYTO DRINK

KORDIAL ROSEVANILLA

LYCHEE JUICEREADY TO DRINK

PINEAPPLE JUICEREADY TO DRINK

MASBEST FOOD INDUSTRIES SDN BHD

MASFOOD INSTANT CRISPYPRAWN WITH CEREAL MIX

MASFOOD INSTANTCURRY PASTE

MASFOOD INSTANTMEAT CURRY PASTE

MASFOOD INSTANTTOM YAM PASTE

KICAP LEMAK325ML

KICAP MANIS325ML

KICAP MASIN325ML

KICAP PREMIUM325ML

JALEN SDN BHD

MUNIRA APPLE DRINK MUNIRA BLACKCURRANT DRINK MUNIRA MANGO DRINK MUNIRA TROPICA DRINK

MMI MURNI ENTERPRISE

SHOWCaSE

65

66

CERTIFICaTION BODIES

66

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIESList of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

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...AUSTRALIA

Adelaide Mosque Islamic Society of South Australia20 Little Gilbert Street, Adelaide S.A 5000, Australia.

Mohd Farid Ismail

Tel: 0882316463 | Fax: 82316443

Islamic Association of GeraldtonGeraldton Mosque, 172 George Road Geraldton, Western

Australia, 6530 Australia.

Haji Daftie Hj Abdul Kudus

Tel: 61-08-9664-1318 | Fax: 61-08-9664-1318

Islamic Association of Katanning IncP.O Box 270, Katanning, Western Australia 6317.

Alif Mydie

Tel: 61-8-9821 2627 | Fax: 61-8-9821 2627

Islamic Co-ordinating Council of Victoria (ICCV)155 Lygon Street, East Brunswick, Victoria 3057 Australia.

Refik Koyu

Tel: +61 393805467 | Fax: +61 393806143

Supreme Islamic Council of Halal Meat in AustraliaInc. (SICHMA)Unit 1, 35-37 Harrow Rd Auburn NSW 2144, Australia.

Mughtarulah Sadien

Tel: +61-29643 7775 | Fax: +61-29643 7776

Perth Mosque Incorporated427-429 William Street, P.O Box 106 Aberdeen Street Perth

WA 6003, Australia.

Mr. Fazel Anthony

Tel: +61 08 9444 3648 | Fax: +61 08 9443 1157

Australian Halal Authority & Advisers (AHAA)Unit 7, 1830 Albany Hwy, Maddington

WA 6109, Australia.

Muhammad Wasif Mirza

Tel: +61 08 9452 0187 | Fax: +61 08 9452 0187

Al-Iman Islamic Society173 Johnston Street, Collingwood, Victoria 3066, Australia.

Mohamed Ahmed

Tel: +6103 9417 6585 | Fax: +6103 9416 2965

AUSTRIA

Islamic Information and Documentation CenterA-4050 Traun,Theodor Körner Str. 10 A,

A-1010 Vienna 1, Sterngasse 3 Austria.

Günther Ahmed Rusznak

Tel: +43 699 884 658 04

ARGENTINA

The Halal Catering ArgentinaSan Nicolas 1061 – (1407) Buenos Aires, Argentina.

Gustavo Khalil

Tel: 54-11-4672-1682

BANGLADESH

Islamic Foundation BangladeshBaitul Mokarram National Mosque Dhaka, 1000 Bangladesh.

Shamim Md. Afzal

Tel: +880 2 9559643 | Fax: +880 2 9563397

BELGIUM

Halal Food Council of Europe (HFCE)4 Rue De la Presse 1000 Brussels, Belgium.

Prof. Dr. Hj. Mohamed Sadek

Tel: +32 2227 1114 / +32 2227 2728 | Fax: +32 2218 3141

BRAZIL

Federation of Muslims Associations in BrazilRua Tejupa, 188 CEP 04350-020, Sao Paulo, Brazil.

Muhammad Al-Zoughbi / Nizar Adel El Ghandour

Tel: 55 11 5031 0810 / 55 11 5031 1536 / 55 11 5031 6586

Centro de Divulga�ãodo Islam Para América Latina (CDIAL)/Islam Dissemination Center for Latin AmericaR. Henrique Alves dos Santos, 161 Vila Euclides – Sbc,

CEP 09725 530, Brazil.

Ahmad Ali Saifi

Tel: 0055 11 4122 2400 | Fax: 0055 11 4332 2090

CANADA

Halal Montreal Certification Authority1510,Chemin Chambly , Suite 270 Longueuil,

J4J 3X5 ( Quebec), Canada.

Taibi Baaja

Tel: +(514) 296 7360 | Fax: +(450) 332 7072

CHINA

Shandong Islamic Association5th Floor, San'fa Building No 57, Luoyuan Avenue,

Lixia District, Jinan City, Shandong Province, China.

Sulaiman Zhang Ruizheng

Tel: 86 531 86912564 | Fax: 86 531 86916253

China Islamic Association103 Nan Heng West Street Xuanwu District, Beijing, China.

Hj. Abdullah Ma Wen Hua

Tel: 8610-63533727 | Fax: 8610-63529483

Islamic Centre of The Argentine Republic3053 San Juan Ave, Capital Federal, Argentina.

Julio Husain Made / Issam Sibai

Tel: +54-11-4931-3577 | Fax: +54-11-4931-3577 #106

6767

HALAL BODIES

FOREIGN HALAL CERTIFICATION BODIESList of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

Centro Islamico De ChileCampoamor 2975, Nunoa Santiago, Chile.Kamal SufanTel: 56-2-3431376 | Fax: 56 - 2 – 3431378

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Ritual Association of Lyon’s Great Mosque146 bd Pinel, 69008 Lyon, France.Kamel Kabtane / Azeddine BAHITel: 04 78 76 00 23 | Fax: 04 78 75 77 42

GERMANY

HALAL CONTROL e.K. (EU)Kobaltstr. 2-4, D-65428 Ruesselsheim, Germany.DI Mahmoud M. TatariTel: +49 6142 301987-0 | Fax: +49 6142 301987-29

INDIA

Halal Committee-Jamiat- Ulama-E-MaharashtraImam Bada Compound, Opposite B I T Chawl No 1 ImamBada Road, Mumbai 400009, India.Shahid Nadeem / A. A. KhanTel: 91 22 2372 5373 | Fax: 91 22 2375 9169

Jamiat Ulama-l-Hind Halal Trust1, Bahadur Shah Zafar Marg, New Delhi-1 10002, India.N.A. FarooquiTel: 011 2331455 / 23317729 | Fax: 23316173

KOREA

Korean Muslim Federation (KMF)No. 732 – 21, Hannam-dong Yongsan-ku, Seoul, KoreaAbdul Rahim Shin Man JongTel: +02 793 6908 | Fax: +02 798 9782

Halal India PVT LTDSuit No.7, 3rd Floor, Hameediya Shopping Mall,Triplicane High Road, Triplicane, Chennai-05,Tamil Nadu, India.Mohamed Jinna Tel: 91 44 43567446 / 42618147 | Fax: 91 44 42663445

NETHERLANDS / HOLLAND

Control Office of Halal Slaughtering B.V & HalalQuality ControlLaan Van Meerdervoort, 53D 2517 AE, Den HagueThe NetherlandsDr. A. M. Al ChamanTel: +31 (0) 70 3469795 | Fax: +31 (0) 70 3450033

JAPAN

Japan Muslim Association3-4-14, Kohinata, Bunkyo-ku, Tokyo 112-8585, JapanProf. Hideomi MUTO (Tayeb MUTO)Tel: +81 339479406 | Fax: +81 339479416

Japan Halal Association (JHA)547-0035 , Osaka Shi Hirano-Ku, Nishiwaki 1-1-2, Miyako Sansai Building, JapanHind Hitomi RemonTel: +81 667047080 | Fax: +81 667049505

KENYA

Kenya Bureau of Halal Certification (KBHC)Village Plaza, Ngara Road, Block A, Suite A2 P.O.Box39445-00623 Nairobi, KenyaMr. Mohammed Ayub KhalidTel: +254 20-3748770/1 | Fax: +254 20 3748774

ARA Halal Development Services Center Inc. (ARA)No. 139, ZijingShan Road, 450000 Zhengzhou City, Henan, China.Abdul Rahim Albert HsiuTel: +86 371 6906 6957

CHILE

INDONESIA

The Indonesian Council of Ulama (MUI)Gedung Majelis Ulama Indonesia, Jl. Proklamasi,No.51 Menteng, Jakarta Pusat, Indonesia.Ir. Lukmanul Hakim, M.SiTel: +62 21 3918890 | Fax: +62 21 3918915

ITALY

Halal International Authority (HIA)Via Bicetti de Buttinoni, N.1 20156 (MI), Milan, Italy.Sheikh Prof. Dr. Sharif LorenziniTel: +39 02 39449134 | Fax: +39 02 39484129

Total Quality Halal Correct CertificationPB 179 2300 AD, Leiden, NetherlandsMr. Abdulfatteh Ben Ali-SalahTel: +31 71 523 5770 | Fax: +31 71 523 5771

Halal Feed and Food Inspection Authority (HFFIA)Fijnjekade 225, 2521 DT, The Hague, The NetherlandsHj. Abdul QayyoemTel: 0031-(0)70-364 91 91 | Fax: 0031-(0)70- 364 54 60

CERTIFICaTION BODIES

68

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SRI LANKA

SUDAN

Majlis Fiqh Islami of Sudan/ Halal Authority of SudanP.O Box 11437, Khartoum, The Republic of Sudan

Professor Tijani Alamin

Majlis Fiqh Islami of

Sudan/ Halal Authority of

Sudan

SOUTH AFRICA

National Independent Halaal TrustBaitun Noor Centre, 5770 Topaas Str. Extension 5, Lenasia,

Johannesburg

Moulana Abdul Wahab Wookay

Tel: +27 11 854 4381 | Fax: +27 11 852 4300

South African National Halal Authority4th Floor, Gem Towers, 98 Overport Drive, Overport,

4001, Durban.

Maulana MS Navlakhi

Tel: 27 31 2075768 | Fax: 27 31 2075793

Muslim Judicial Council SA20 Cashel Avenue, Athlone Cape Town 7764

Rep.of South Africa

Sheikh Achmat Sedick

Tel: +27 21 684 4638 | Fax: +27 21 696 5154

HALAL ACCREDITATION COUNCIL (GUARANTEE)LIMITEDLevel 1, Meewella Building No. 329 1/1 Galle Road

Colombo-04 Sri Lanka

Mr. Ali Fatharally

Tel: +941 1739 2140 | Fax: +941 1258 8050

SINGAPORE

Islamic Religious Council of Singapore (MUIS)Singapore Islamic Hub, 273 Braddell Road, Singapore

Dewi Hartaty Suratty

Tel: (65) 6359 1199 | Fax: (65) 6259 4733

PAKISTAN

Jamea Markaz Uloom Islamia Mansoora (JMUIM)Multan Road, Lahore, Pakistan

Mr. Maulana Fateh Mohammad

Tel: 419509 | Fax: 5432194

PHILIPPINES

Islamic Da’wah Council of The Philippines (IDCP)Suite 400, FUBC Building, Escolta Manila, P.O Box 3669,

Manila, Philippines

Atty. Hj. Abdul Rahman b. T. Linzag

Tel: (632) 2458456 | Fax: (632) 2415142

New Zealand Islamic Development TrustLevel 4, 369 Queen Street, P.O. Box 5636,

Auckland 1010, New Zealand.

Dr. Mohamed El Amien

Tel: 09 306 8934 | Fax: 09 306 8935

National Commission on Muslim Filipinos (NCMF)79 Jocfer (Annex) Building, Commonwealth Ave Diliman,

Quezon City, Philippines

Dr. Dimapuno A. Datu-Ramos

Tel: +02 952 6490/91 | Fax: +02 952 4875/4540

NEW ZEALAND

Federation of Islamic Associations of New ZealandGround Floor, 7-11 Queens Drive, P. O. Box 14-155,

Kilbirnie, Wellington, New Zealand

Dr. Anwar Ghani

Tel: +64 4 387 8023 | Fax: +64 4 387 8024

SWITZERLAND

Halal Certification ServicesP.O Box 247, 4310 Rheinfelden, Switzerland

Mr. Farhan Tufail

Tel: +41 61 813 30 64 | Fax: +41 61 813 30 65

Taiwan Halal Integrity Development AssociationNo. 3, Ln. 25, Sec.1 Xinhai Rd., Taipei City 100 Taiwan (R.O.C)

Mr. Ali Kamaluddin Chang

Tel: +8862 2367 5231 | Fax: +8862 2365 2094

TAIWAN

POLAND

The Muslim Religious Union of Poland (MRU)Piastowska 13F 15-207, Bialystok, Poland

Mr. Tomasz Miskiewicz

Tel: 0048605612137 | Fax: 00486643516

Taichung MosqueNo 457, Nantun District Dadun, S Rd Taichung 408, Taiwan

Mr Ali Kamal ul Din, Ming Chun Chang

Tel: 04 24732519 | Fax: 04 24713383

FOREIGN HALAL CERTIFICATION BODIESList of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

CERTIFICaTION BODIES

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FOREIGN HALAL CERTIFICATION BODIESList of the Foreign Halal Certification Bodies which are recognized by Malaysia’s JAKIM.

BRUNEI

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THE NEW HALALINNOVATION

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The Central Islamic Committee of Thailand (CICOT)The Institute for Halal Food Standard of Thailand, 45 Moo 3Klongkao Rd, Klongsib Sub-District, Nongchock District,Bangkok, 10530, ThailandMr.Aziz PhitakkumponTel: 66-2949-4114/ 66-2949-4146 | Fax: 66-2949-4341

THAILAND

TURKEY

KAS ULUSLARARASI SERTİFİKASYONGÖZ. TEK.KONT. HIZM. LTD. ŞTI. (KASCERT INTERNATIONAL)Ankara Cad. No:22/1 K:2 Graniser Plaza Çınarlı İZMİRTÜRKİYE AlpayTzer Sok. No:6 D:4 Ertunc Apt. KartaltepeMah Bakirkoy – Istanbul, TurkeyMr. YUSUF ARPACIOĞLUTel: +90 232 435 61 00 | Fax: +90 232 435 23 24

Association For The Inspection And CertificationOf Food And Supplies (GIMDES)Tesktilkent B 5 Blok No: 76 Esenler - Istanbul TurkeyDr. Huseyin Kâmi BüyüközerTel: +90 212 438 33 18 | Fax: +90 212 438 33 19

UNITED KINGDOM

The Muslim Food Board (UK)P.O Box 1786, Leicester LE5 5ZE, United KingdomMr. Yusuf AboobakarTel: +44 116 273 8228 | Fax: +44 116 273 8228

UNITED STATES OF AMERICA (USA)

Islamic Food and Nutrition Council of America5901 N. Cicero Ave, Suite 309 Chicago, Illinois 60646 USADr. Muhammad Munir ChaudryTel: +17732833708 | Fax: +17732833973

Halal Food Authority109 Fulham Palace Road London, W6 8JA, United KingdomMr. Saqib MohammedTel: +44 (0) 20 8563 1994 | Fax: +44 (0) 20 8563 1993

Islamic Services of America (ISA)P.O Box 521 Cedar Rapids, Iowa 52406, U.S.AMr. P. Musa HabhabTel: (319) 362-0480 | Fax: (319) 366-4369

VIETNAMHalal Certification Agency, VietnamSuite 402. DinhLe Building, 123B Tran Dang Ninh,Hanoi, VietnamHajj. Mohammed OmarTel: 0084 4 62693741 | Fax: 0084 4 62671285 www.halalveri�ed.com

CERTIFICaTION BODIES

70

MAKE IT HALALHalal Consultation Services

Stay ahead of the competition.Join the largest emerging market today.

Frequent problems confronted by Halal applicantsEvery case is unique, but below are some common examples

of issues faced during the application process.

Lack of knowledge in Halal standards and requirements.

Unable to use the JAKIM e-Halal system properly.

Gathering documentation is very time consuming.

Verifying and authenticating ingredients is di�cult.

Not up to date with JAKIM news and changes.

Unsure of what to do after submiting the application.

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71

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When you have made the decision to adventure into the Halal Industry there is excitement and confusion. We assist new applicants from square one. We help you to submit all the documen-tation and apply online through the e-Halal system, implement improvements, and prepare for your Halal audit. We take all the uncertainty out of your way.

How we help new applicants

Failure is temporary. Our quali�ed consultants are here to get you back on track to Halal certi�cation. We help you understand what are the real problems and how to maintain compliance. We show you the right way to �x existing issues and prevent future ones so that your next audit is successful. You don’t have to give up on your wish of getting Halal certi�ca-tion.

How we help rejected applicants

Take the action, we are ready to boost your business.

call +603 - 9207 7004 email info@jcpservice.com

www.jcpservice.comJCP Professional Services Sdn. Bhd.

Suite 3270, Level 32, Menara Prestige No 1, Jalan Pinang 50450 Kuala Lumpur, Malaysia

G R O U P

SEE YOU INSIAL CHINA

2016!