event stars exhibition - uk sponsorship€¢ pictures of the event will be featured on the enya...

EVENT STARS EXHIBITION London - September 2015

OBJECTIVE

The Events Stars Exhibition is a FREE event where consumers can find event experts, all under one roof. Giving our guests advice and providing contacts on where

to find the best person to help them with their event needs.

Tickets for the event can be obtained by going to www.eventstarsexhibition.eventbrite.co.uk

Featured at the event will be:

• Event experts providing advice, contacts and professional services

• Hairstyling, Makeup & Flower arranging Workshops

• Salsa, Swing and Kizomba Dance sessions

• Live performances

• Raffle (goods supplied by local businesses) & free event goodie bag

THE EVENT:

Throughout the day exhibitors will be exhibiting in the main hall, whilst the Workshops and the stage shows are taking place.

EVENT SCHEDULE:

Saturday 19 September 2015

11:00 Doors Open

11:30 – 12:30 Makeup Workshop (Seminar Room)

12:00 – 13:00 Salsa Dancing Class (Main hall)

13:00 – 13:30 Children’s Entertainment Stage Show (Magician, Acrobats & Clown) (Main hall)

13:30 – 14:30 Flower Arranging Workshop (Seminar Room)

14:00 – 15:00 Swing Dancing Class (Main hall)

15:00 – 15:30 Stage Show (Steel Pan &singing performance)

15:30 – 16:30 Hair Styling Workshop (Seminar Room)

16:00 – 17:00 Kizomba Dancing Class (Main hall)

17:00 – 17:45 Stage Show Finale (Dancing, Singing performance & Comedian) (Main hall)

18:00 Event ends

VENUE

Old Stratford Town hall

The Old Town Hall is a romantic venue in the heart of Stratford, full of Victorian charm and splendour within a prime location. It has excellent transport links, a

banqueting hall ideal for special occasions and a choice of private rooms. It is a fantastic venue to hire for meetings, conferences, exhibitions and particularly

weddings, where the classical historic charm of The Old Town Hall really suit such a special occasion.

AFFILIATED CHARITY

A donation from the funds raised from the Event Stars Exhibition will be donated to Richard House Children's Hospice

Richard House Children's Hospice, is a hospice that provides care and support for life-limited children and children with complex healthcare conditions and their

families, from across east and north east London. The organisation accompanies the child or young person’s journey, creating positive experiences along the way

that become good memories for the future.

The purpose-built hospice is in Beckton, East London and accepts referrals from families across the capital with the majority living in Newham, City and Hackney,

Tower Hamlets, Barking and Dagenham and Waltham Forest. When we opened in 2000, we were the first children’s hospice in London and we cared for just a

handful of children and young people. Today, we have over 300 on our books.

Richard House Children's Hospice delivers clinical care, short breaks and other residential services to children and young adults, while supporting their families

through counselling, therapy, bereavement support and more. With a focus on living for today and creating positive memories for tomorrow, we also offer a range

of activities for all the family to enjoy.

EVENT PRODUCER

www.enyaevents.com Enya Events Management is a full service bespoke Events management agency, who have many years of Events Management experience, and have firmly

establishing themselves in the events & lifestyle management industry. They base their professionalism on the principles of best practice, up-to-date management

techniques, and exceptional customer service.

Enya Events Management is dedicated to creating the perfect blend of services and expertise to cater for their clients varied audiences and messages. With their

management team being key players in organising various events such as The Investor All Stars Awards, Quoted Company Awards and TEDxGoodenoughCollege,

Afro Hair & Beauty show (Ghana). Working with organisation such as Chelgate Ltd; ABM; Vitesse Media Ltd;Teach an African Child (TACO); Symbia Ltd &

Goodenough College.

Audience Demographics... Characteristics P

Demographic Characteristics psychographic Characteristics • Age: 21 – 60 yrs (primary)

• Gender: 40% male and 60% female

• Location: Urban metropolis

Psychographic Characteristics • Socioeconomic class: ABC1 SEC

• Upwardly mobile

• Have a reasonable disposable Income

Social dynamics

• Self-actualises: focused on people and relationships, individualistic and creative, enthusiastically exploring change, 'in a framework of non-prescriptive

consideration for others'

• Strivers: attaching importance to image and status, as a means of enabling acceptance by their peer group, at the same time holding onto traditional values

• Innovators: self-confident risk-takers, seeking new and different things, setting their own targets to achieve

Example of promotional flyer:

MARKETING PLAN

Having the event marketed properly will help us drive home our aims and objectives, helping to build the awareness of the event, through Radio, Print Media and Social media.

The marketing campaign will commence in the beginning of June, giving us 15 weeks to promote the Event Starts Exhibition. Within the marketing campaign we will take

advantage of the various communications channels available to the modern organisation.

• Radio promotions on various community Radio stations

• Press releases circulated to both Local and National newspapers and magazines including: Timeout, Metro, Evening Standard, The Voice and the Yellow Advertiser

• Street promotional team

• Online and print media

• Social Media Promotion (Facebook & Twitter)

Adverts placed in local newspapers and press releases distributed to the media will be used to drive our marketing campaign. Our in-house mailing lists will be contacted.

Various Mailshots will then be distributed over a three month period.

The marketing campaign for the event is designed to reach the maximum number of people in London and the UK, and will include:

5,000 flyers printed and distributed in various restaurants, shops, beauty salons, hairdressers, barbers, churches.

• Distributed outside shopping centres, tube and train stations

• Poster campaign place in various shops

• PR – Enya Events have strong affiliation with reputable PR and marketing agencies that will help us advertise the Event Stars Exhibition.

• Marketing on Enya Events website

• Marketing on the Event Stars Exhibition website (Launching in June 2015)

• Marketing on sponsors websites

• Marketing on Media Partners Websites

• Social networking campaign on Facebook & Twitter.

• Newspaper & Radio Adverts

SPONSORSHIP BENEFITS SPONSORSHIP INVESTMENT

We invite you to leverage the visibility this exciting event is expected to generate by participating as a sponsor. Below are the benefits that will be received by

sponsoring the Event Stars Exhibition.

Top Tier (Headline sponsor) (x1 organisation) Valued at £2,000

Sponsorship package:

• Exclusivity, Company logo printed on the front of the event flyers & posters alongside the Enya Events Logo (Supported by Your Company...)

• Your Company video played on the big screen located in the main hall. Video will be played x3 throughout the day

• Your company branding on Screen in the main hall

• Headline sponsors logo will be placed on all media walls/backdrops for pictures (The size of the logo will be larger than the additional sponsor’s logo’s)

• Sponsors own leaflets distributed inside venue

• Company logo plus promotional text placed onto the Event Stars Exhibition website

• Sponsors banner placed in event venue foyer & promotional banner in the main dining area.

• Compare/MC mentioning brand on stage announcing information or slogan of brand at every interval - (Event Stars Exhibition Sponsored by YOUR COMPANY)

• Brand will be included in email shots, Press Releases

• Logo will be added to promotional material on relevant social networking sites to include facebook and twitter


• X1 Promotional stand allocated to your company

• Promotional information placed into the event goodie bag (x600 give away bags will be produced)

• Company promotional advert will be placed on one of the first 5 pages of the events 16 page full colour booklet ((x600 booklets will be printed)

• Pictures of the event will be featured on the Enya Events & Event Stars Exhibition website.

Silver Tier

Booklet Sponsorship package: Valued at £1,000 • Your company logo placed onto the screen in the main hall

• Booklet sponsors logo will be placed on all media walls/backdrops for pictures (The size of the logo will be smaller than the top tier sponsor’s logo)

• Sponsors banner placed in event venue foyer









Silver Tier

Goodie Bag Sponsorship package: Valued at £1,000 • Your company logo placed onto the screen in the main hall

• Booklet sponsors logo will be placed on all media walls/backdrops for pictures (The size of the logo will be smaller than the top tier sponsor’s logo)

• Sponsors banner placed in event venue foyer









CONCLUSION:

By creating a relationship with Enya Events Management you can expect the following Results:

• Strong loyal brand Image: This will be prompted by the increased presence in the media; this will also prompt extra exposure and publicity for

your organisation.

• Corporate responsibility, acknowledgement that your organisation have contributed to putting on an enjoyable event whilst helping a worthwhile

charity.

MEASUREMENT OF RESULTS Monitoring and evaluation are essential components of all marketing activities, for business partnerships, before the event, we will establish specific,

measurable achievable objectives to ensure that success is easily measured.

We are committed to achieving the objectives, to guarantee that the marketing campaign runs according to values intrinsic to your organisation.

THANK YOU

I hope you feel the benefits of the Event Stars Exhibition sponsorship events package is worthwhile, and should you accept, I look forward to

discussing how your organisation can become involved. Looking at how we can work together further, in what may lead us to having a mutually

beneficial relationship rather than a one off sponsorship.

In the meantime if you have any queries please do not hesitate to contact me at:

Michelle Senyah

Founder & Head of Events

Enya Events Management

514 High Road

Leytonstone

London

E11 3EE

Tel: 020 8226 4649

Email [email protected]

Web: www.enyaevents.com

event stars exhibition - uk sponsorship€¢ pictures of the event will be featured on the enya...

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