pen up sponsorship event package
TRANSCRIPT
P E N U PA M O N T H L Y S O N G W R IT E R E V E N T
Pen Up is a monthly songwriter networking event aimed at bringing some of music's best and brightest upcoming and established songwriters along with music industry executives to one central location to discuss trends in the industry and upcoming placement opportunities. This event will highlight past and future works of Los Angeles based songwriters as well as provide ongoing education in the form of panels, open topic discussions with industry insiders and create invaluable networking opportunities. The run of the event is as follows:
7:00 PM - 7:15 PM Networking Arrival7:15 PM - 7:45 PM Education - Speaker Followed by Short Q&A7:45 PM - 8:30 PM Songwriter Presentation8:30 PM - 9:15 PM Songwriter Battle9:15 PM - 10:00 PM Post Networking
BackgroundBackground
““A painter paints pictures on canvas. But musicians paint their pictures on silence." ~ Leopold Stokowski
Music cleanses the understanding; inspires it, and lifts it into a realm which it would not reach if it were left to itself. ~Henry
Ward Beecher
"Music cleanses the understanding; inspires it, and lifts it into a realm which it would not reach if it were left to itself." ~ Henry Ward Beecher
The songwriter education portion will feature industry executives in the field of songwriting, production, publishing, and music supervision. Through this guidance, songwriters should be able to further their careers. Following the discussion there will be a 15 minute Q&A. The songwriter presentation is the area where selected songwriters will be able to play material for open projects and A&R's in attendance. The songwriter battle consists of 3 songwriters battling against each other in a small competition. The attendee’s select the best songwriter based on the quality of one up-tempo, mid-tempo, and ballad song regardless of music genre. The selected songwriter will walk away with various prizes and opportunities geared to advance their career.
Pen Up is a platform for introducing hand picked songwriters and producers to their writing and production colleagues as well as the industry decision makers in need of their creative services. Past attendees have represented nearly every major publisher and record label including, Interscope, Music World Music, Atlantic, Blackground, Capitol, and Island Def Jam. James Leach – VP of Writer Relations, SESACDavid “Touch” Wright – A&R, Music World MusicMatt McNeal – Creative Director, Universal Music PublishingRachel Noelle – Manager, Jackie Boyz Baby G MusicLivio Harris – VP of Urban A&R, Notting Hill PublishingKatie – Manager, Sony/ATV PublishingStephen Francis – A&R Stealth Entertainment/Capitol RecordsSenator Skid – A&R Bad Boy Worldwide EntertainmentJackie Boyz – Grammy Nominated SongwritersLaRonda Sutton – Senior Vice-President/Music Development & Production/ Foxxking Entertainment
Past Panelist & AttendeesPast Panelist & Attendees
Music cleanses the understanding; inspires it, and lifts it into a realm which it would not reach if it were left to itself. ~Henry
Ward BeecherReach Your AudiencePen Up has an educated following with real spending power. Our target demographic will be as follows:
"Music cleanses the understanding; inspires it, and lifts it into a realm which it would not reach if it were left to itself." ~ Henry Ward Beecher
Sponsors & Media Partners
Sex Male 34%
Female 66%
Median Age Age 20 - 35
Event ExpansionIn 2011 Pen Up sets its sights on the music industries major markets including New York, Miami, Atlanta, San Francisco, and Nashville. Although all of these markets are filled with talented songwriters and producers; presently there are no events of this caliber for them to obtain the contacts and knowledge essential for career growth. The expansion outside of the Los Angeles market will grow the awareness of Pen Up as we strengthen our collective brands.
Pen Up: State Side Tour
Event MarketingPen Up is a platform for introducing talented songwriters to their colleagues as well as the decision makers in the music industry. With aggressive internet marketing reaching 90,000 + in the Southern California market utilizing social media, e-newsletter, and print advertisements we effectively have grown our event brand awareness of our sponsors.
- venue-the show
ConclusionIn an effort to produce this event both Zingari, LLC & Beastley Management, LLC have partnered combining over 15 years of experience in the music industry. We welcome your organizations participation in the growth, coordination and sponsorship of Pen Up: A Songwriter Networking Event. Please feel free to forward all interest to Shaun Beastley or Delaney Douglas. Thank you for your time and consideration.
ContactDelaney DouglasZingari, [email protected]
Sean BeastleyBeastley Management, [email protected]
Sponsorship ElementsDigital Our integrated web strategy focus on having our community interact with your brand through exclusive micro-site, including video editorial, photos, viral content, and email campaigns.
Brand AmbassadorsOur brand ambassadors introduce and educate consumers on your products or services with one-on-one communications.
Co-BrandingOur relationships with artist and records labels provides the ability to align your product or service with trendsetting artist.
Product Sampling Distributing trial-size samples and marketing materials in the hands of consumers creating a distinctive and lasting impression.
PublicitySponsorship of Pen Up will associate your brand with the hot event occurring on the music scene resulting in infinite press impressions, in addition to onsite engagement consumer impressions.
Data AggregationOffline and online data collection through engaging with consumer through RSVP invitations, contest and quizzes.
Title SponsorTitle-Presenting sponsor of event
Web-Branded sponsorship of micro-site-Pre-Roll/Web banner advertisement-Data collection permission of event-goers-Branding on E-newsletter-Custom editorial and video content integration-Custom contest
Merchandise-Logo placement on promotion material clothing, USB flash drive, etc.
Gift Bag-Gift bags to presented to panelist & tastemakers
Public Relations-Logo in step-and-repeat media wall-Inclusion in press releases with company information
Print-Primary logo placement on all Pen Up promotional material
Onsite-Reserved seating-Logo displayed on video monitors located throughout the event-Booth space for sampling purposes-Brand Ambassadors distribute samples-Signage on Gobos-Banner placement in venue-Announcement by host throughout the show
Gold SponsorWeb-Pre-Roll/Web banner advertisement-Branding on e-newsletter
Gift Bag-Gift bags to panelist & tastemakers
Public Relations-Inclusion in press releases with company information
Print-Logo placement on all print advertisements
Onsite-Reserved seating-Brand Ambassadors distribute samples-Banner placemen in venue-Announcement by host throughout event
Live!! Program
Onsite
Silver SponsorWeb-Pre-Roll/Web banner advertisement-Brand and logo integration of micro-site
Gift Bag-Gift bags to presented to panelist & tastemakers
Print-Logo placement on all print advertisements
Onsite-Reserved seating-Announcement by host throughout the show-Logo displayed on video monitors