EVALU

ATIO

N

BY HAILE

Y MARKS-B

URTON

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Channel 4 logo is

situated in a corner and it stands out.

Date, time and channel conforms to Channel 4

advertisement layouts

Use of background

space for information

Same font as used in documentary

Contrasting black and white colouring

Quote from the documentary

Image of presenter or a relevant

subject – for example, I have used myself for the image and ‘sewn’ my mouth together.

This signifies that I am

also a victim. This low angle shot also

signifies that I am looked down on by

people.

ADVERTISEMENT - CHALLENGESUsing a font

which doesn’t signify Channel

4 documentaries

Using Photoshop to obviously edit the photo. Most

Channel 4 adverts are clips from the

documentary. However, this

could also be used to develop the conventions –

more editing to ‘glamourize

documentaries’.

Using a textured

background

Block logo where as it is generally just the four logo without the block

coloured background

Used a model with minimal make up,

plain t-shirt and she comes across

innocent (like a victim) which is

appealing to those who’ve been bullied

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Facts and figures for the audience to read about – related to the

subject

Quote from the

documentary

Justified text to look more professional.

Caption under title in larger

font to summarise the story on

the page

Screenshots from the

documentary

Time, date and title of

the documentar

y

DOUBLE-PAGE SPREAD - CHALLENGES Using such a large photo of the presenter

Interview with presenter is set out like it would be in a

gossip magazine

Time, date and title is

posted three times

The title of the

documentary is the title of

the page

The facts and figures aren’t in a box and

the blurred/smudg

ed edge challenges the conventions