eureka facts capabilities usda fns

© EurekaFacts LLC- www.EurekaFacts.com

Technical Capabilities Overview

EUREKAFACTS LLC

Social Science Research

Program Evaluation

Survey Research

Marketing Research /Opinion Polling

Statistical Analysis

AIMS / MOBIS

DBE/ MBE Certified

USDA FNS

http://www.eurekafacts.com/certifications.html

http://www.mdot.state.md.us/

http://www.eurekafacts.com/GSA/


The mission of EurekaFacts is to support and empower the organizations that work

towards a better, safer world.

Our strategy is to equip decision makers with easy-to-use research, analysis and

expertise that contributes to fact-based, transparent, accountable, effective programs

and efforts.

Our measures of success are information utility, accuracy, timeliness, cost-

effectiveness, and complete client satisfaction.


About EurekaFacts In January 2003, EurekaFacts was established as a firm that uncovered

insights that could be used to formulate and implement data driven strategies and

tactics, improve organization and programs. From day one, we centered our efforts

on delivering top quality service and building core capabilities.

As we approach our tenth anniversary, we have grown to become a small

business that has a strong team, and highly competitive technical and

management capabilities. The company is constantly achieving new heights.

Today, EurekaFacts is a full service research and analysis firm that provides

insights to support targeted communications, program evaluations, strategic

decisions and data-driven tactics. EurekaFacts works with agencies directly as well

as with many large prime contractors.

EurekaFacts, LLC is an approved US SBA 8(a) program participant, a

certified Hispanic-owned US SBA SDB firm and a GSA Schedule contract holder in

the MOBIS Survey Services category and under AIMS for marketing research and

analysis services.

“The value of EurekaFacts is that they make visible the invisible.”

Paul Ward, Strategist

Rock Creek Strategic Marketing


Core Areas of Expertise

Social Science Research • Survey Research - Program Evaluation

• Data collection - Focus groups

• Cognitive interviews -Ethnographic studies

Statistical Analysis • Multivariate analysis -Predictive modeling - Mathematical modeling

• Data-mining – Geography-based analysis

Administrative and Business • Human factors / Usability studies, user centered design

Marketing Sciences / Marketing Research • Segmentation - Media Allocation Modeling

• Advertising Testing – Branding

• Marketing Plans – Pilot Tests


© EurekaFacts

LLC

Capabilities Overview

EurekaFacts Core Capabilities

Human Factors

Research

Usability Studies

Cognitive Testing

Test/ Assessment

Development

User-Centered Design

Organizational

Studies Climate Studies

Employee Morale

Safety Culture

Organizational Behavior

& Attitudes

Data Analysis

Statistical analysis

Data mining

Multivariate analysis

Statistical testing

Forecasting

Predictive modeling

Time series/ trends

Segmentation

Decision modeling

Geography-based

analysis & reporting

Secondary dataset

integration with large

databases

Survey

Research

National Surveys

Survey Design

Sampling

Focus Groups

Data Analysis &

Reporting

Data

Collection Mixed Mode

Online survey

Telephone

Mail & In-person

Response analysis

English, Spanish

Knowledge Discovery and Data Transformation – Expertise in the capture and transformation of data into actionable insight

Content and Knowledge Management – Processes for data management, documentation, content creation, editing, collaboration, publishing and distribution

Quality Assurance – Standard project methods and processes, review and approval procedures, integrity, accuracy controls

Technology Support – Intensive use of current technologies to support workflow, data capture and transformation, delivery and security

Project Management – Use of professional collaboration and project management tools and methodologies to meet objectives and maximize resources

Team Approach – Multicultural and multidisciplinary high performance team environment

Strategic Strengths Research Methods

Quality Assurance

Project Management

Federal Project Expertise

Understanding of Military

Audiences

Expert Staff

Easy Contracting Small Business SBA SDB

SBA 8(a) Designation

GSA AIMS

GSA MOBIS

MBE/DBE Multiple States – CA,

MD, NJ, NY, PA

Strong past performance

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Communications

Branding

Market segmentation

Positioning

Communications

Strategic and tactical

market planning

Customer Satisfaction

Needs Assessments

Program

Evaluation Impact assessments

Outcome studies

Economic Impact

Process assessments

Training Evaluation


Expertise

Team of experts in research:

• Survey Methodologists (instrument design, IRB, OMB submissions)

• Research Analysts (quantitative, qualitative)

• Cognitive Psychologists (cognitive testing, interviewers, behavioral coders)

• Survey Managers

• Multilingual data collection staff

• Public health, health communications

• Bilingual research and data collection staff

• Statisticians, econometricians (sampling techniques, sample weighting

schemas, mathematical modeling, multivariate regression)

• Reporting - Publishing (Copy writers, technical report writers, editors,

designers, programmers, support staff).


Experience

Experienced personnel

• Sampling (sample designs and weight schemas)

• Design (development and testing of instruments)

• Field Management (hire, train and manage field data collectors)

• Data Collection (Multilingual, mixed mode data collection, CATI, focus

groups, ethnographic research, usability)

• Analysis (statistical analysis , modeling, regressions, cluster, time series,

development of data-marts, text mining, GIS, literature reviews)

• Reporting (reports for various audiences, dynamic, report, publications)


Past Performance

Proven Track Record:

• Testing of question items for Census ACS about SNAP,

WIC and Food Assistance

• Recruitment and testing of items, protocols for health,

nutrition, WIC, National Children’s Study, other large

scale efforts.

• Studies collecting data from children, educators, school

administrators, community organizations, local

governments.

• Analytical models NCI, CDC, Army, commercial clients.

• National advertising & PSA campaign evaluation

• A decade of excellence as prime and sub.


Specialized Research Facilities

Supporting the EurekaFacts consulting, research and analysis capabilities is a strong data

collection and data processing structure that includes:

Focus Group, & One-On-One Interviewing Facilities

Fully equipped focus group facilities, group interviewing and one-on one interviewing rooms

designed for cognitive interviewing and unobtrusive research observation.

Usability Test Lab

State of the art usability test lab dedicated to user-centered design and evaluation services. It

includes 2 rooms (testing and observation room) equipped with the latest tools and software.

Facilities Include:

Our facilities are conveniently located in Rockville, Maryland, a central location two blocks away

from metro. A team of multilingual moderators and interviewers is available to support various

needs.

Mobile Lab available for focus groups and usability testing

“They take the stress factor out.”

Gina Cross, Project Manager

NeighborWorks America

One-way viewing mirrors

Broadband Internet connections

Projected computer display for participants

Wireless Internet connection for client use

Digital video screen capture of participant’s

screen

Video camera with pan, tilt, zoom; multiple

cameras if needed

Multiple microphones, audio mixer

Video monitors, speakers for observers

Digital video recording of full screen or

picture-in-picture; audio recording of

participant and moderator comments

Capabilities to interact with remotely located

participants

Capabilities to interact with remotely located

observers

Observational data logging software


Specialized Research Facilities

Telephone Research Call Center

EurekaFacts features a call center with capacity for up to 100 stations. Trained agents support

inbound and outbound projects for telephone interviewing, special population recruitment and

project help desk.

Analytical and GIS support

Our team of analysts utilizes STATA, SPSS, SAS, Answertree, Mapinfo, Arcview and other

software to deliver robust statistical and data-mining analysis. We work with databases in SQL

Server, Oracle, DB2 and other environments as required.

Survey Programming and Online Communications

Our IT staff is ready to support programming of complex surveys, online communications

deployment and web-enabled databases to support research study programming, pilot program

web development, conferences/event logistics coordination, and other short turnaround

programming projects.

“I am impressed with your analysis…—succinct and rigorous in your analytics

approach and interpretation. Gail Fairhall, Ph.D.

Vice President of Research

Professional Convention Management Association (PCMA)


High Performance Teams

Our teams are configured for maximum insight and quality in the process of conducting research. Teams

are specialized in supporting campaign and message development, campaign optimization and campaign

evaluation. Each project is configured to meet the project mission

Project Director – Senior researcher with experience and training directing research projects in the field

of inquiry.

Project Manager – Research project manager with advanced training in survey methodology that

coordinates all activity and manages resources to meet the project mission.

Quality Assurance Director – Senior executive that advises the CEO, maintains and enforces quality

assurance throughout the organization.

Field Services Manager – Manages data collection and data entry processes including the recruitment of

participants, management of response logistics, programming and data collection in the various modes:

online, telephone, intercept and paper (mail).

Advanced Analytics/Statistician – Manages data treatment, statistical, data-mining and geo-mining

processes to extract maximum insight from available data.

Qualitative Analysis and Reporting – Analysts that support the process of moderating focus groups,

interviews, analyzing, writing and editing reports to meet mission objectives.

Technical Management Specialist – provides task order coordination, timeline & resource usage

monitoring, budget and billing tracking reporting to the project manager and the CEO.

“EurekaFacts is a sterling example of a can-do attitude metamorphosed into a company

of caring, efficient individuals. I highly recommend working with them.”

Harold Maurer, CDM

Marketing General


Success Stories

The following pages

illustrate some examples

of the types of projects

we have completed.

Survey Research

Data Analysis

Qualitative Insight

Cognitive/ Usability

testing

Evaluation

“EurekaFacts did the data mining and we got the gold. Their targeting

analysis helped us generate record-breaking results." Frank Peterson, CEO, Catalyst Communications


Usability Testing and Content

Review

The Nuclear Regulatory Commission is the agency in the United States that regulates

nuclear energy. The commission communicates with various publics – domestically and

worldwide through its public web site, a robust tool containing more than 10,000 pages.

Objective: The NRC contracted with EurekaFacts to perform a series of research services

designed to evaluate and test the content, usability, and accessibility of the agency’s existing

public Web site.

Method: To accomplish this effort, EurekaFacts completed an expert evaluation and developed

protocols for the usability testing for multiple audience groups. EurekaFacts successfully

recruited participants from a broad base of backgrounds and conducted usability testing with

general public, scientists, educators, elected government officials, international regulatory

professionals, journalists and other media professionals.

Both on-site and remote usability testing was conducted at the EurekaFacts usability testing lab

in Rockville, MD. EurekaFacts team successfully tested the informational architecture, usability

and accessibility of the NRC web site, evaluated Web site compliance with usability and HCI

standards and provided user-centered design criteria and recommendations. Also, in addition to

navigation and other purely usability-related issues, attitudes regarding online information

access were explored and noted.

Outcome: User-centered design specifications were provided, including information

architecture, labeling, navigation, content guidelines aimed at the general public and each of

fifteen core target audience groups. A new web site was built based on the specifications and

user-centered-design parameters provided by EurekaFacts. Post-development testing was

conducted to offer added quality assurance to the agency. The new site has received strong

commendations by internal end external audiences.


Cognitive Interviews -

Census Bureau U.S. Census Bureau, American Community Survey - The American Community Survey

(ACS), administered by the U.S. Census Bureau, is a nationwide survey designed to provide

communities with a fresh look at how they are changing. It is a critical element in the Census

Bureau's reengineered decennial census program. The ACS collects and produces population

and housing information every year instead of every ten years.

Objective: The Census bureau needed to develop, test and implement a large number of

survey items so it tapped into a consortia of research firms. Eureka Facts, the only small

business in the group, was tasked to provide recruitment of participants and testing of Spanish

language items.

Method: EurekaFacts worked as part of a team of nationally recognized research firms (RTI,

RSS and Westat) contributing to the design of the American Community Survey (ACS).

EurekaFacts helped revise several questions for the ACS and conducted special population

recruitment and cognitive interviewing, as well as usability studies to ensure quality of the

question design and development. The study was supported by targeting audiences that

included a mix of individuals from all ages, gender, races, educational attainment, etc. Multiple

data collection efforts included testing of questions among low literacy groups and Spanish

speakers. The EurekaFacts team completed this study successfully meeting project

specifications and recruiting and interviewing quotas set throughout various US states.

Recruitment and cognitive interviewing was done in both Spanish and English.

Outcome: A new question items and instructions were developed for the 2012 American

Community Survey and deployed nationally.


Assessing Campaign Impacts Recreational Boating and Fishing Foundation (RBFF) is a nonprofit organization that

receives funding from the federal funding to implement programs that promote conservation

through use of aquatic resources. Two of its programs promote recreational boating and

fishing among occasional and lapsed anglers (Take Me Fishing ) and introduction of people to

fishing by avid anglers (Angler’s Legacy).

Objectives: EurekaFacts was tasked with conducting economic impact of the programs and

measure advertising effectiveness. In addition to the data from previous efforts, the

organization holds studies conducted on related efforts by the organization and other entities.

Providing evaluation that measures the economic impact of the RBFF programs, the

advertising effectiveness of current programs and the exploration of possible changes to the

campaigns required a mix of studies.

Method: Research activities conducted to deliver required information include:

Literature reviews and cataloging of the availability of key information relative to fishing and

boating participation, motivators, barriers, and participation in gateway activities among the

demographic groups of interest. The available body of knowledge was synthesized in dynamic

reports and loaded to a literature search database that allow campaign managers to access

information as needed and led to a refined information mission for upcoming research.

In-depth interviews and focus groups with anglers in different group categories including

retired avid anglers, occasional Hispanic anglers (acculturated and non-acculturated) .

Development of a media allocation model that estimates the impact in increased awareness

and intention to fish/boat for each additional dollar spent in each media type.

Development and implementation of online and mixed mode survey instruments to measure

changes in awareness, usage.

Outcome: Effects of the Take me Fishing campaign have been identified in aggregate as well

as specifically in terms of the ‘lift’ or increase in likelihood to go fishing as a result of the

campaign. Quantified economic impact of the programs are measured and contrasted with

control groups to discern effect. A data model has been developed to assist in the decision-

making process associated with decisions on allocating budgets across media types and

media outlets. The resulting information continues to support campaign refinements.


Mixed-Mode Data Collection

Ticket to Work Program

Ticket to Work is a Social Security Administration (SSA) program that offers persons with disabilities the

opportunity to receive vocational rehabilitation, employment-directed or other support services through the

provider of their choice. Booz Allen Hamilton, on behalf of SSA, sought the services of a survey vendor to

field an Employment Network satisfaction survey among SSA beneficiaries who participate in the Ticket to

Work program.

Objective: EurekaFacts was tasked with conducting mixed mode data collection of a nationally

representative sample of program participants. The method used includes notification postcards, letters,

online surveys as well as reminders and CATI data collection in English and Spanish.

Method: EurekaFacts planned and administers the data collection including sample management, printing,

mailing of multiple waves of the survey instrument, scanning of tenths of thousands of OMR-scannable

survey instruments in English and Spanish, programming an online survey in English and Spanish, and

conducting telephone reminder calls among Social Security Administration (SSA) beneficiaries participating

in the Ticket to Work program. EurekaFacts compiled the data from the paper and online versions of the

surveys and provided Booz Allen with a raw data file and a univariate results for analysis.

Outcomes: The effort to date has resulted in higher levels of data quality, a response rate significantly higher

than that achieved in previous administrations of the survey and smooth performance on-time and within

budget..


A Selection of Clients

“Eureka Facts LLC, under

the expert guidance and

management of Jorge

Restrepo, provides excellent

and reliable data analysis

and research services.

When working with

EurekaFacts and Mr.

Restrepo, you can expect

sound and reliable advice in

market research and survey

data analysis, and a first rate

product in documentation,

analysis, and business

solutions.

I highly recommend that you

call him for your next project

in survey analysis and

research. You can only

benefit from the call. “

Carmen Larsen,

President AQUAS Inc.

Associations

Alabama State Employees Association

American Association of School Administrators

American Physical Therapy Association

American Surgery Center Association

Baltimore Presbytery

Center for Education Reform

Council on Standards for International

Educational Travel

Florida Association of School Administrators

National Association of Home Builders

National Association of Secondary School

Principals

National Honor Society/National Junior Honor

Society

National School Board Association

National Science Teacher Association

Professional Convention Management

Association

Regulatory Affairs Professional Society

Renal Physicians Association

Society for Human Resource Management

The Institute of Navigation

The National Association for Music Education

(MENC)

Government

US Army Medical Command

US Department of Education

US Department of Energy

US Department of State

US Census Bureau

US Navy Supply Corps

US Nuclear Regulatory

Commission

US Peace Corps

Commercial

AG Associates

Agency Uno

Booz Allen Hamilton

Decision Analyst

QAR

Global Advertising 1st

Harris Interactive

ICF/Macro International

Jacobs Engineering

Lipman Hearne

LMD Agency

Marketing General

MMG

Rock Creek Strategic Marketing

Sibley Memorial Hospital

The Media Network

The Washington Post

United Concordia

Virginia Commerce Bank

WESTAT

Non-Profits

ATCC (Biological Resource Center)

Baltimore Presbytery

Center for Education Reform

Graduate School USA

Hostelling International USA

Maryland Hispanic Business Conference

NeighborWorks® America

Recreational Boating and Fishing Foundation

Youth For Understanding


Jorge Restrepo M.G.A.

CEO and Chief Analyst [email protected]

Direct Line: (240) 403-1636

EUREKAFACTS LLC

“If you want to make informed business decisions, make EurekaFacts your strategic

research partner. I’ve worked with them for nearly 10 years and can tell you,

EurekaFacts really does provide smart marketing information.” Michelle Lampher, CEO,

Better World Strategies

GSA MOBIS – 872-3 Survey Services

GSA 541 Advertising and Integrated Marketing

Solutions (AIMS) – Research And Analysis

Main (240) 403-4800 - 1(866) 693-2287 Main Fax (301) 610 0640 www.EurekaFacts.com 451 Hungerford Drive (Rockville Pike) Suite 515 Rockville, Maryland 20850

GS10F-0013X

GS-23F0104S

DBE/ MBE Certified

CA , MD NJ, NY, PA

mailto:[email protected]

mailto:[email protected]

http://www.eurekafacts.com/certifications.html

http://www.mdot.state.md.us/

http://www.eurekafacts.com/GSA/

http://www.eurekafacts.com/

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