Done by:Dementium

-Pei Ling-Yue Zhang

-Adib-Enrico

Desired experience 5 senses Three products

-samsung

-LG

-philips Customers feedback

Duty Oneness Security Truth Enlightenment Beauty

Sight

-Stylish

-Sleek Sound

-Surround sound (good sound quality) Touch

-Smooth

Sight -smile and make eye contact -warm welcome Smell -smell good because of perfume Touch -firm handshake Sound -friendly and sincere tone

Sight -Ambience of the shop is welcoming -Was well decorated -Organized (products were easy to find) Sound -background music is at suitable level Touch -temperature was cold Smell -typical smell of electronic store

Model number: 2232GW Contrast: 1000:1 Response time: 2ms Features:

Energy Saving

Magic colour

Model number:L227WTG Contrast: 10000:1 Response time: 2ms Features:

Graphic Enhancer

4:3 wide

Model number: 220XW Contrast: 1000:1 Response time: 5ms Features:

Perfect tune

Samsung LG PhilipsAdvantages:

Energy Saving

Glossy Screen

Sleek Design

Advantages:

Contrast is i0000:1. Screen images are sharper.

Glossy Screen

Graphic Enhancer Chip

Advantages:

Glossy Screen

Disadvantages:

None

Disadvantages:

Backlight that causes reflection

Disadvantages:

Slow response time-5ms

Backlight causes reflection

Q: Why the customer needs the product?

A: It’s a luxury item and it produces better graphic quality and resolution for games.

Q: What sort of feelings do you have when you own the product?

A: Satisfaction Q: Likes and dislikes

A: Stylish and good graphic quality.

Q: Why the customer needs the product?

A: To play games. Q: What sort of feelings do you have when you

own the product?

A: No special feelings. Q: Likes and Dislikes

A: Wide and high defined screen.

Q: Why the customer needs the product?

A: For home usage Q: What sort of feelings do you have when you

own the product?

A: Happiness Q: Likes and Dislikes?A: Affordable sleek design

Beauty Enlightenment Truth Duty

Yes, as we got the opportunity to be able to be in the shoes of a consumer when buying a product.

The sales assistant at Harvey Norman was helpful and willing to give us continual assistance.

Yes, because the interviewees were sincere and ever willing to help.

We got an opportunity to see a different side of sales assistant. Instead of trying to sell the product, they offered us information which we required.

We found with the consultation of the sales assistant that many customers preferred the LG model over the others.

Its overall graphic quality was better and it was selling for an affordable price.