escp europe - career week 2017 - how to use social networks to build my career
TRANSCRIPT
Joelle Walraevens-de Luzy
Bio…
Joelle Walraevens – de Luzy
• Graduate in HR in 1997
• 18 years professional experience in France & International
• 8 years as recruiter & head hunter
• Trainer since 2013; LinkedIn expert
• CEO and founder of Hubicc
Where to find me : LinkedIn; Twitter, Scoop it G+; Fb, Instagram
Joelle de Luzy - Walraevens
« Find a job in 1996 »
Joelle de Luzy - Walraevens
« Find a job today »
Joelle de Luzy - Walraevens
«Find a job today»
«Find a job in 1996»
CV Word by Mail Phone Web sites Newspaper Specialized magazine Email Local area
An interesting infographic : http://theundercoverrecruiter.com/wp-content/uploads/2011/10/Before-LinkedIn-How-Did-Our-Ancestors-Find-Jobs.png
Web sites Social Networks Email Blogs Worldwide Realtime Instant messaging
Joelle de Luzy - Walraevens
Some more recent milestones from the world of job applications:
1983: Faxing your application is all the rage
1989: You could actually email it over
1999: The first job board pops up online
2005: YouTube was created and video got easier than ever
2012: 66% of adults use social media
2017: Telepathy replaces social media ?
Joelle de Luzy - Walraevens
Joelle de Luzy - Walraevens
E-reputation & recruitment :
I Want to be found !
Joelle de Luzy - Walraevens
Goal :
Optimize your presence in search results in order to :
- establish professional expertise (meaning professional reputation) - provide relevant background information to potential recruiters and employers
Joelle de Luzy - Walraevens
Build :
Your ideal keywords list :
professional target keywords related to your ideal job identified keywords in joboffers Included into your user profils on social media
Joelle de Luzy - Walraevens
SEO on Resume & social network : Modified resumes when applying for position to reflect keywords/professional
duties in job posting Drafted « elevator speech », branding statement and other background
information to use in professional description Tracked status of job applications/interviews/other activities via Excel spreadsheet
to determine efficacy Researched potential contacts & employers via search engines, LinkedIn and
Twitter on kewwords combination
Joelle de Luzy - Walraevens
Joelle de Luzy - Walraevens
Case study : LinkedInHow to build your LinkedIn profile with SEO, « elevetor speech » and personal branding ?
Keywords : LinkedIn, training
Joelle de Luzy - Walraevens
Case study : LinkedInTools to use to find a job/internship on LinkedIn
1. Make advanced search using KEYWORDS & build a professional network
Joelle de Luzy - Walraevens
Case study : LinkedInTools to use to find a job/internship on LinkedIn
2. Join groups you are interested in, and INTERACT
Joelle de Luzy - Walraevens
Case study : LinkedInTools to use to find a job/internship on LinkedIn
3. Follow companies you would like to work in
Joelle de Luzy - Walraevens
Case study : LinkedInTools to use to find a job/internship on LinkedIn
4. Jobs : select job offers you may be interested in, using KEYWORDS Set up your job preferences
Joelle de Luzy - Walraevens
Twitter to find a job
• Create your profile (bio + photo + location) using Keywords and #• Post recent information
• Follow people related to your goal• Messages of maximum 140 characters • Always put an # in the message you post
• Make specific searches with # and Keywords• Micro-blogging platform with instant messages• Build your own community
Joelle de Luzy - Walraevens
Twitter : example
Company name & logo
Picture & smile Communication
Personal info + location + common interests with # to keywords
Joelle de Luzy - Walraevens
Success stories : they found a job with LinkedIn
Jacob Erlick/pricing analyst/Southwest Airlines/Dallas, TexasJacob had dreamed about working at Southwest Airlines for as long as he can remember. He applied and interviewed for internships and full-time jobs to no avail. But after each meeting, he connected with each Southwest employee and recruiter on LinkedIn. With a growing family to support, he eventually accepted a job at a B2B IT company. Then one day he noticed that Linkedin's "People You May Know" module suggested he connect with a Southwest recruiter he was linked to through another connection. He sent the recruiter a connection request and she responded asking if he had time to chat about a job opening. On Aug. 27, 2012, Jacob joined Southwest.
To read the complete article : Link : http://bit.ly/2iUdMmJ
Joelle de Luzy - Walraevens
Success stories : they found a job with Twitter
Twitter Introduced Me to An Internship Opportunity -- and a Job !I graduated from UCLA last June and was looking for PR jobs to apply to [in Austin]. I started following Bread & Butter's Twitter account along with many other firms, and soon saw they were looking for interns. After interviewing, I was offered the internship but because I needed to pay the bills, I declined it. I ended up back in San Francisco but kept in contact with the Bread and Butter team in Austin and I saw they were tweeting about an opening in their new San Francisco office this past May. [The team in Austin] gave me great recommendations and I quickly began working at the SF office.--Jessica Humphrey, Assistant Account Executive, Bread & Butter Public Relations
To read the complete article : Link : http://bit.ly/2j93izK
Joelle de Luzy - Walraevens
Some useful links ….
1. Building your professional online presence
http://bit.ly/2j93Gyq
2. Using social media to get a job
http://bit.ly/2j948wu
3. How to use twitter to find a job
https://biginterview.com/blog/2015/03/twitter-jobs.html
4. How to land a job using social media
www.forbes.com/video/4447449812001/
Joelle de Luzy - Walraevens