epipoli makes the italian market the innovative prepaid lab. · sinergy acquire, manage, analize...

Epipoli S.p.A. – Innovation Marketing Group – Viale E. Jenner, 64 – 20159 Milano – www.epipoli.com

Prepaid in the retail channel

Epipoli makes the Italian market the innovative prepaid Lab.

Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com

© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale

Epipoli helps companies build better customer relationships through its unique combination of marketing expertise and technological innovation.

Epipoli is a trusted international partner for relationship marketing solutions and advanced modelling. Our proprietary data warehousing, business intelligence and advanced modelling capabilities uniquely position Epipoli to help brand excel.

Epipoli is the leading Gift Cards company in Italy managing over 250 Partners with a network including 25.000 stores.

The company, founded in the year 2000, is head-quartered in Milan with branches and Partners in major European countries.

Who we are Gift Cards CRM & Loyalty Innovative Engagement

Innovation, technology and creativity



Added Value Services – Integrated Platform

Closed Loop Gift Card

Couponing Management in-store,

web and mobile

Third Parties Gift Cards Mall

CRM, Loyalty and Gamification

Advanced Modelling and Big Data


Connecting the out-of-home

channel through Promocard



The Epipoli Donation Gift Card has been selected as one of the most innovative international programs in 2010.

2010: Innovate the Gift Cards Industry




2011: the first “Service Gift Card”

With the support of Epipoli, Canon won the Italian National Innovation Award for their project Passion Suite: 20 different Gift Cards were launched and distributed in specialty stores and large retailers.

The President of the Italian Republic, Giorgio Napolitano, handing over the National Innovation Award to Stefano Zenti, Managing Director Canon.

Rome, 14 June 2011

Stefano Zenti, Managing Director Canon Gaetano Giannetto, Chief Executive Officer Epipoli

Marco Dusi, Service Marketing Manager Canon




In 2014 Paybefore has selected Epipoli as a Global Prepaid Award winner in the Market Mover category for the gamification solution enabling to integrate in-store and mobile CRM, loyalty and Gift Cards.

ENGAGE PLAY WIN REWARD

2014: Integration between CRM, Loyalty, Gift

Cards and Couponing




Epipoli wins the Prepaid Award for Ricarica Casa/Top-Up@Home, the first prepaid card enabling to reaload the mobile phones of 360 global operators in 105 Paesi through www.myphonecard.it.

2015: Truly Prepaid Solution




Touch point Customized contact Traffic generator Service and experience Cross promotion tool

A strategic way to bring e-tailers down to earth e-commerce overall market size is equivalent to one large grocery retailer

Role of the Gift Cards A strategic convergence among retail, marketing and finance


Payment

Coupon App

Gaming

Gift Cards



Gift Cards are anything but a simple prepaid tool. To be succesfull, Gift Cards must be all-in-one: physical, virtual and mobile. Depth of the assortment is the key, not just individual cards. Powerful generator of profit for retailers enabling to unlimited expand the assortment – it is a destination category. Efficient way to reward clients, generating huge saving compare to physical products – new law in place. Concrete welfare solution for employees through dynamic platform.

Role of the Gift Cards A strategic convergence among retail, marketing and finance





Gift Cards in Retail

Category Management and customized display



Category Management and customized display




Pop and Promotions




Service and assistance Gift Cards




Insurance Gift Cards




Virtual MasterCard Gift Cards




Services for Immigrants




Special Event Gift Cards




Deals Gift Cards




Cross categories Gift Cards

prepaid and coupon




Gift Cards for Cash Back




Gift Cards for Banks – customer service & reward




People Portal is the state-of-the-art

web incentive and welfare platform, fully

customized and ready to use offering over

400.000 items and over 250 Gift Cards.

The platform. It allows to

dynamically manage all rewards, eliminating

the critical issues related to the

obsolescence of the gifts and efficiently

manage all logistics aspects.

The benefits. dedicated website and login, easy browsing, fast time to market

and flexibility to go live.


Rewarding Gift Cards platfom



CRM, Loyalty and Gift Cards: the perfect

sinergy

Acquire, Manage, Analize and Distribute the customer data to implement the perfect

marketing strategy by client and provide true Customer Value, not electronic points.

Gift Cards are the key component for the development of the customer centric strategy and not just a simple ‘’group of cards on the shelves’’.


Without interpretative, analytical and data distribution expertise, the loyalty card is just a way to generate “electronic points”, used to get discounts and rewards and not capable to build relationships with clients.




Big Data and Social Media Analytics to drive Loyalty and Gift Cards business



Gift Cards for loyalty program




Gamification engage consumers inside and outside the stores

It is a system that, through games and engagement, actively involves consumers inside and outside the stores. Rewards are Gift Cards and vouchers.

How trough App and and geolocation tools, allowing the consumers to interact with the brand via messages photos, videos and comments shared on social networks.

Mechanics every shared action becomes viral and it increases the user's score, stimulates further actions and determine a constant level of engagement through the systems of reward.

Advantages always active via smartphone, viral, push communication, truly involvement , simple.

ENGAGE PLAY WIN REWARD




“Offer to Merchants the opportunity to increase their capability to reach, engage and sell products to consumers through unique and customized marketing campaigns”


Create dynamic networks offering rewards through Gift Cards, coupon and deals



Taglio Prezzo is the most innovative couponing platform providing

Gift Cards vouchers and coupon for retailers and FMCG companies.




Added Value Services – Integrated Platform

Closed Loop Gift Card

Couponing Management in-store,

web and mobile

Third Parties Gift Cards Mall

CRM, Loyalty and Gamification

Advanced Modelling and Big Data


Connecting the out-of-home

channel through Promocard

epipoli makes the italian market the innovative prepaid lab. · sinergy acquire, manage, analize...

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