Epipoli S.p.A. – Innovation Marketing Group – Viale E. Jenner, 64 – 20159 Milano – www.epipoli.com
Prepaid in the retail channel
Epipoli makes the Italian market the innovative prepaid Lab.
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Epipoli helps companies build better customer relationships through its unique combination of marketing expertise and technological innovation.
Epipoli is a trusted international partner for relationship marketing solutions and advanced modelling. Our proprietary data warehousing, business intelligence and advanced modelling capabilities uniquely position Epipoli to help brand excel.
Epipoli is the leading Gift Cards company in Italy managing over 250 Partners with a network including 25.000 stores.
The company, founded in the year 2000, is head-quartered in Milan with branches and Partners in major European countries.
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Innovation, technology and creativity
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Added Value Services – Integrated Platform
Closed Loop Gift Card
Couponing Management in-store,
web and mobile
Third Parties Gift Cards Mall
CRM, Loyalty and Gamification
Advanced Modelling and Big Data
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Connecting the out-of-home
channel through Promocard
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
The Epipoli Donation Gift Card has been selected as one of the most innovative international programs in 2010.
2010: Innovate the Gift Cards Industry
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
2011: the first “Service Gift Card”
With the support of Epipoli, Canon won the Italian National Innovation Award for their project Passion Suite: 20 different Gift Cards were launched and distributed in specialty stores and large retailers.
The President of the Italian Republic, Giorgio Napolitano, handing over the National Innovation Award to Stefano Zenti, Managing Director Canon.
Rome, 14 June 2011
Stefano Zenti, Managing Director Canon Gaetano Giannetto, Chief Executive Officer Epipoli
Marco Dusi, Service Marketing Manager Canon
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
In 2014 Paybefore has selected Epipoli as a Global Prepaid Award winner in the Market Mover category for the gamification solution enabling to integrate in-store and mobile CRM, loyalty and Gift Cards.
ENGAGE PLAY WIN REWARD
2014: Integration between CRM, Loyalty, Gift
Cards and Couponing
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Epipoli wins the Prepaid Award for Ricarica Casa/Top-Up@Home, the first prepaid card enabling to reaload the mobile phones of 360 global operators in 105 Paesi through www.myphonecard.it.
2015: Truly Prepaid Solution
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Touch point Customized contact Traffic generator Service and experience Cross promotion tool
A strategic way to bring e-tailers down to earth e-commerce overall market size is equivalent to one large grocery retailer
Role of the Gift Cards A strategic convergence among retail, marketing and finance
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Payment
Coupon App
Gaming
Gift Cards
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Gift Cards are anything but a simple prepaid tool. To be succesfull, Gift Cards must be all-in-one: physical, virtual and mobile. Depth of the assortment is the key, not just individual cards. Powerful generator of profit for retailers enabling to unlimited expand the assortment – it is a destination category. Efficient way to reward clients, generating huge saving compare to physical products – new law in place. Concrete welfare solution for employees through dynamic platform.
Role of the Gift Cards A strategic convergence among retail, marketing and finance
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Gift Cards in Retail
Category Management and customized display
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Category Management and customized display
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Pop and Promotions
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Service and assistance Gift Cards
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Insurance Gift Cards
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Virtual MasterCard Gift Cards
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Services for Immigrants
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Special Event Gift Cards
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Deals Gift Cards
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Cross categories Gift Cards
prepaid and coupon
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Gift Cards for Cash Back
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Gift Cards for Cash Back
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Gift Cards for Banks – customer service & reward
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
People Portal is the state-of-the-art
web incentive and welfare platform, fully
customized and ready to use offering over
400.000 items and over 250 Gift Cards.
The platform. It allows to
dynamically manage all rewards, eliminating
the critical issues related to the
obsolescence of the gifts and efficiently
manage all logistics aspects.
The benefits. dedicated website and login, easy browsing, fast time to market
and flexibility to go live.
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Rewarding Gift Cards platfom
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
CRM, Loyalty and Gift Cards: the perfect
sinergy
Acquire, Manage, Analize and Distribute the customer data to implement the perfect
marketing strategy by client and provide true Customer Value, not electronic points.
Gift Cards are the key component for the development of the customer centric strategy and not just a simple ‘’group of cards on the shelves’’.
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Without interpretative, analytical and data distribution expertise, the loyalty card is just a way to generate “electronic points”, used to get discounts and rewards and not capable to build relationships with clients.
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Big Data and Social Media Analytics to drive Loyalty and Gift Cards business
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Gift Cards for loyalty program
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Gamification engage consumers inside and outside the stores
It is a system that, through games and engagement, actively involves consumers inside and outside the stores. Rewards are Gift Cards and vouchers.
How trough App and and geolocation tools, allowing the consumers to interact with the brand via messages photos, videos and comments shared on social networks.
Mechanics every shared action becomes viral and it increases the user's score, stimulates further actions and determine a constant level of engagement through the systems of reward.
Advantages always active via smartphone, viral, push communication, truly involvement , simple.
ENGAGE PLAY WIN REWARD
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
“Offer to Merchants the opportunity to increase their capability to reach, engage and sell products to consumers through unique and customized marketing campaigns”
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Create dynamic networks offering rewards through Gift Cards, coupon and deals
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Taglio Prezzo is the most innovative couponing platform providing
Gift Cards vouchers and coupon for retailers and FMCG companies.
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Added Value Services – Integrated Platform
Closed Loop Gift Card
Couponing Management in-store,
web and mobile
Third Parties Gift Cards Mall
CRM, Loyalty and Gamification
Advanced Modelling and Big Data
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Connecting the out-of-home
channel through Promocard
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Who we are Gift Cards CRM & Loyalty Innovative Engagement
Epipoli S.p.A. – Innovation Marketing Group – Viale Edoardo Jenner, 64 – 20159 Milano – www.epipoli.com
© Copyright 2000-2015 Epipoli S.p.A. – Documento Riservato e Confidenziale
Who we are Gift Cards CRM & Loyalty Innovative Engagement