ENTREPRENEURSHIP BOOT-CAMPINSTRUCTOR: VISHAL KIRTIDATE: MAR. 6,2016SESSION 3

TIMELINE• Feb. 21: What is Creativity? What is my Passion?• Feb. 28: Behavior Traits of a Successful Entrepreneur (Mayor of Livermore- John

Marchand, Saratoga Councilmember- Rishi Kumar)• Mar. 6: Turning your passion into a business opportunity• Mar. 13: Steps needed for your startup…1,2,3. GO• Mar. 20: Financials of the business opportunity• Mar. 27: Presentation skills, successful pitches, what ideas got funded• Apr. 3: No class. Spring Break• Apr. 10: Filing your patent, patent gotchas, success and failures• Apr. 17: Pitch your business plan to VCs (12 spots will be available)

• A certificate and award for top 3 groups• Implementation begins. Mentoring offered in the following weekly sessions

TURNING YOUR PASSION INTO BUSINESS OPPORTUNITY

ENTREPRENEUR IN FOCUS- ALLYSON AMES• Founder of Wonderland Bakery- http://wonderlandbakery.com/• Multiple Locations

• Graduated from International Culinary Institute• At 19, she had a 95 page Business Plan for “Wonderland Bakery”• 6 months to develop- Allyson & her business partner MOM• 2008 Business of The Year Award in California• Culinary events at Emmys, Grammys• Celebrity Clientele • Was very passionate about Baking

BUSINESS PLAN

• Plan for your Business• Keeps Evolving• VCs want to see it• VCs & Angel Investors

COMPANY OVERVIEW

• Vision/Mission• Eg. Revolutionize social communication

• Markets and Services• Eg. Social Media. Web App & Mobile App

• Objectives• Connect more people• Make organizing events and social demonstrations easier• Generate revenue by advertising

SERVICE DESCRIPTION

• Description• Problem• Solution• Description

• Stage of Development

INDUSTRY AND MARKETPLACE ANALYSIS

• Industry Analysis• Marketplace Analysis• Customer Analysis• Competitor Analysis

SALES & MARKETING STRATEGY

• How and where will you sell?• How and where will you advertise?• Promotion Plans• Cost of marketing

OPERATIONS PLANS

• Critical Operations• In House/Outsourced• Infrastructure

DEVELOPMENT PLAN

• Infrastructure Cost• Other development costs• Timeline

MANAGEMENT TEAM

• Founder and Co-Founders• CEO• Marketing Head• Chief Operating Officer• Chief Financial Officer• Legal Head• Advisory Board

KEY RISKS & EXIT STRATEGY

• Key Risks• Mitigation Plan

• Exit Strategy• Sell/get acquired• IPO• Shut down in case of losses

FINANCIAL PLAN

• Revenue• Cost= Goods+ Operational (wages)+ Other costs like interest

payments• Net Profit/Income= Revenue- Cost• Breakeven Point?

WEEK 2 HW

• Present an Entrepreneur with his/her three traits• Each group presents the idea generated by them• What area• What problem• What solution

WEEK 3 HW

• Eg. FlowTab Pitchbook• Company Overview

• Mission/Vision• Markets & Services• Objectives

• Service Description• Description- problem, solution and description• Stage of Development