2011 technology entrepreneurship boot camp sponsored by jackson walker

UTSA Colleges of Business and Engineering

TAKE YOUR TECHNOLOGY TO THE LIMIT!

CITE BootCamp January 2011 Slide 1

Dr. Cory R. A. HallamDirector

UTSA Center for Innovation and Technology Entrepreneurship

http://entrepreneur.utsa.edu

2011 Technology Entrepreneurship Boot Camp

Sponsored by Jackson Walker

http://www.jw.com/




Technology Entrepreneurship

• Technology Entrepreneurship is a major driver of our economy and is growing in San Antonio

U.S. Job Creation by Firm Size

< 100

100 - 499

500+



CITE BootCamp January 2011

So Let’s Play Spot the Entrepreneur

Slide 3



CITE BootCamp January 2011 4

OK, That was easy – let’s make it a little harder




A) Oprah

B) Richard

C) Bill

D) Crazy Scientist




Don’t get confused

Between inventors and entrepreneurs

• Inventors create new technologies (ideas)• Entrepreneurs create new business (money)• Which one has the better ROI?




The former have these

http://www.amazon.com/gp/reader/0471204013/ref=sib_dp_pt%23reader-link

http://www.amazon.com/gp/reader/1413306535/ref=sib_dp_pt%23reader-link




The latter have these




Do You Have The Courage?

Slide 9




The Growth “Rule of Ten”

• Who is my first customer – Why will they pay me for my

product/service?– How will I secure the deal?– What resources do I need to

complete the transaction?

Each growth by a factor of ten requires the

entrepreneur to evaluate how they will

do business

Without this vision forget going into business

•Who are my next 10 customers

•Who are my next 100 customers

•Who are my next 1 000 customers

•Who are my next 10 000 customers




Today’s Speakers

Slide 11

Dr. Cory Hallam, Director of CITE, Faculty of Business and Engineering Stephanie Chandler, Partner, Jackson Walker LLP George Karutz, Partner, Karutz Flavin Wells Investment Bankers Vin Montes, Founder and CEO, UTSA Alum Rudy de la Garza, CEO First Dominion Financial, CFO IFS Sean Crandall, Associate, Jackson Walker LLP, UTSA Alum Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing, UTSA Alum




Agenda

8:30 - 9:00 a.m. Registration and Continental Breakfast9:00 - 9:30 a.m. Welcome – Identifying your opportunity

- Cory Hallam Director of CITE

9:30 - 10:30 a.m. How to legally structure your company and raise the cash– Stephanie Chandler, Partner, Jackson Walker LLP, and– George Karutz, Partner, Karutz Flavin Wells Investment Bankers

10:30 - 10:45 a.m. Break

10:45 - 12:00 p.m. Keynote, the NERD Beverage Story– Vin Montes, Founder and CEO

12:00 - 12:30 p.m. Lunch

12:30 - 1:15 p.m. Your Weapons: Elevator Pitch, Slide Deck, and Business Plan– Rudy de la Garza, CEO First Dominion Financial, CFO IFS

1:15 - 2:00 p.m. Intellectual Property: How to protect your idea and brand– Sean Crandall, Associate, Jackson Walker LLP

2:00 - 2:15 p.m. Break

2:15 - 3:00 p.m. Marketing your new idea– Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing

3:00 - 3:30 p.m. Boot Camp Wrap-Up3:30 - 5:00 p.m. Teambuilding for the UTSA $100K competition

Slide 12



In the field of observation, chance only favors minds which are prepared.

Louis Pasteur

How can an entrepreneur identify and select a valuable opportunity?

The choice of an opportunity and the decision to act is a critical juncture in the life of an entrepreneur. With the decision to act, the entrepreneur prepares a business summary for the venture that is used to test the new venture with potential investors, employees, and customers.

Summary



Identifying the Opportunity

Determining the Entrepreneur’s capabilities and interests

Evaluating the opportunity

Writing a summary of the concept

Testing the summary and the concept with potential customers

and investors

Deciding to act on the opportunityor look elsewhere

Six steps to Acting as a Technology Entrepreneur



Types of Opportunity:Opportunity Pull:

the size of the opportunity attracts opportunity seekers to attempting to exploit it.

Example:

A drug to mitigate the effect of Alzheimer’s disease.

Opportunity Pull



Types of Opportunity:Capability Push:

a new technology or capability causes a search for new applications.

Example:

Digital Television

Opportunity Push



Nine Categories of Opportunity:1. Increasing the value of a product or a service2. New applications of existing means or technologies3. Creating mass markets4. Customization for individuals5. Increasing reach6. Managing the supply chain7. Convergence of change8. Process innovation9. Increasing the scale of the firm

9 Types of Opportunity



Evaluating an Opportunity: Sources of DiscontinuitiesI. Society

Aging SocietyLifelong EducationFood and PopulationRegulation

II. TechnologyInnovationDisruptive TechnologiesNew Knowledge

III. MarketsDeregulationSupply Chain disruption

Discontinuity as an Opportunity



Characteristics of Entrepreneurial Teams • Positive attitudes towards independence, achievement, and innovation • Acceptance of risk and demanding work effort • Capabilities matching the needs of the venture • Willing to make the commitment required • Passionate about the opportunity

Resources • Capable of securing access to the human, financial, and physical resources required by the opportunity

Characteristics of the Context• Timeliness• Favorable industry conditions• Future conditions appear favorable

Green Light for an Opportunity

Characteristics of the Opportunity • Novelty of the product • Potential for sustainable long-term success • Potential for good return on investment • Potential for a growing market • Good risk-versus-reward balance • Customers are known and responsive




TIME TO GET STARTED

Slide 20

UTSA Center for Innovation and Technology Entrepreneurship (CITE)

2011 technology entrepreneurship boot camp sponsored by jackson walker

Documents

faculty of business

utsa alum rudy

new business moneywhich

business plan rudy d

san antonio2cite bootcamp

todays speakerscite

utsa alum deb bolner

slide deck