English 255 Meeting 2

Open your eyes to messages around you.

Reading Journals• Discussion (20 points for presenting your ideas)

– Additional 5 points per response to another student’s ideas

Participation Required: 30 pts

Everything’s an argument with readings (EAWR)

FastFood

Nation(FFN)

Quiz

• http://jeopardylabs.com/play/jeopardy-english-255-week-2-quiz

Chapter 1: Everything is an Argument

• Examine the world around you. • There are subtle (and not so subtle)

messages: they tell you to be a certain way, look a certain way, live a certain way, think a certain way or trust a certain group/product.

• What argument is this poster making?

1.What kinds of arguments – if any- might be made by these items? Choose 1 or all

Deliverable: Group Oral presentation to class

Is everything an argument? Pg 36

Messages around us: Assignment,pg 36

• s

4. What common experiences – if any- do the following objects, brand names, and symbols evoke and for what audiences in particular? Choose 1 or all

Deliverable: Group Oral presentation to class

Review

PathosEmotional appeals

EthosEthical appeals

Logos/ Logical appeals

We’ll be going in depth on each one in the next chapters

Chpt 2: Pathos

Emotional Appeals

• More effective when persuading than when arguing – not just agreeing, but taking action!

• Build bridges – convince audience that you understand their experiences• Sustain an argument – make logical claims stronger/more memorable

• Humor? – put readers at ease, deal with sensitive issues, admit problems, OR come off in bad taste, insulting, derogatory.

Emotions one might appeal to

Emotional appeals

• Review advertisements in two magazines.

• Classify by types of emotional appeal:

• Who is the intended audience?• What is the message? What

types of emotions are the ads appealing to? Group assignment.

Deliverable: oral presentation by group

What specific emotions do the following slogans, sales pitches and maxims appeal?• Just do it. – Nike• Think different – Apple• Reach out and touch someone - AT&T• Yes we can! – Barak Obama• Country first. – John McCain• By any means necessary. – Malcom X• Have it your way. – Burger King• You can trust your car to the man who wears the star. – Texaco• It’s everywhere you want to be – Visa• Know what comes between me and my Calvins? Nothing! – Calvin Klein jeans • Don’t mess with Texas! – Texas antilitter campaign.

Emotional appeals

Group assignment. Deliverable: oral

presentation by group

Chpt 3: EthosCharacter/Credibility

Appeals• WE can’t begin to fathom the depths of each individual argument/cause in life, so we turn to “experts” – Dr.s, lawyers, teachers, pastors for wise, well-informed, honest advice.

• Authority on THIS issue• Trustworthy/credible on THIS issue• Motives?

• Can work in 2 ways:establish or question the credibility

AuthorityWhat does s/he know about the subject?

What experiences set him/her above others in this?

Why should I pay attention to this writer?

Credibility•Honesty•Respect for audience

•Likeability•Reasonable claims

•Appearance•Present yourself•Connect your own beliefs to established

MotivationWhat interests are they serving?(loyalties)

How will s/he profit from this?

Put it to use!• http://www.youtu

be.com/watch?v=Yh_eGw4zuZQ - Diet pills

• http://www.break.com/usercontent/2007/7/24/crazy-diet-pill-commercial-337424 - diet pills

• http://abcnews.go.com/2020/story?id=124290&page=1 - 20/20 investigation

• Compare these commercials. • Who stars in them?• Who is credible? • How do they try to build credibility?

Authority and Credibility• Whenever you draw on another source of information, it’s important that

you consider how your audience will respond. On the handout are a number of different celebrities.

• Review the handout. Choose 2-5 people on the list to examine. • What audiences respect them and would accept them as legitimate

sources of information in their areas of expertise? Who would distrust them?

Ethos (credibility) Assignment: read, decide, present to class

Group assignment. Deliverable: oral

presentation by group

Project: Choose ONE of these

Due: End of class tonight. Analyze an advertisementChoose an advertisement. Analyze

it, writing the answers to:1. What is the product/service? 2. Who is the audience? Give as

many details as you can ascertain.

3. How does the piece use pathos (emotion)?

4. Discuss the ethos of the piece.

Create an advertisement (pg 68 #4)

• Develop a one-page print advertisement for a product or service that you use often (or a political position)

1. Choose a spokesperson who seems least likely to endorse your product.

2. Submit 1 set of responses: how are you using pathos? How is ethos addressed?

Group assignment. Deliverables: oral presentation by group. 1 pg analysis handed in