brand snapshot - myweb.students.wwu.edumyweb.students.wwu.edu/cederbs/360/project-2/process.pdf ·...
TRANSCRIPT
Brand Snapshot
BRAND | ABOUT
Make Them Feel Loved
Citydog is a dog daycare offering grooming and overnight boarding services in seven cities.
We passionately deliver a modern dog experience composed of play, affection, and socialization in a safe and clean environment.
TAGLINE
SERVICES
MISSION
Citydog
BRAND | LOGO
BRAND | COLORS
FFC658255-198-88
FFC658255-225-165
FFFEFB255-255-251
50C1B981-194-185
11555118-85-82
9EDCD9158-221-217
Heading OneHEADING TWOHeading ThreeHEADING FOURparagraph text paragraph text paragraph text paragraph text paragraph text paragraph text paragraph text paragraph text paragraph text.
4EM
3EM
2.4EM
1EM
BRAND | WEB TYPOGRAPHY
Josefin SansLight + Bold
Project Research
IMPRESSIONSClear hierarchy, images are really crisp, nav is more clear than competitors, but could use some refinement (the district bark section could be in about).
IMPRESSIONSLayout on the website pages is consistent but not bland, home page is a bit empty on desktop, though. Navigation organization could have been laid out differently.
IMPRESSIONSColors are nice, but the red bar is a little distracting, I guess? Also the amount of navigation or information bars seems excessive. Mobile feels like the right about of information, but desktop feels very empty.
RESEARCH | COMPETITORS
Amanda is a professional photographer living with her fiance and dog in Ballard, Washington, but works primarily in and around Seattle. Leaving her dog at home alone isn’t preferred, but bringing her dog with her to work isn’t an option.
She is looking for a dog daycare in her area with experienced staff that’s easy to get in contact with.
Amanda, 26“My dog is a part of my family.”
DEVICESMobile Laptop
SERVICESDaycareGrooming
BRAND LOYALTYAppleMud Bay
RESEARCH | PERSONAS
Secondary Persona
Cameron is an engineer at Boeing. His family is going on a vacation, and they can’t bring their dog, Tori. His parents and inlaws don’t have space for the black lab.
His goal is to find a business with great reviews that is dedicated to his dog’s safety.
Cameron, 35“My family is my first priority”
DEVICESDesktopMobile
SERVICESDaycareGrooming
BRAND LOYALTYOld NavyKirkland Signature
RESEARCH | PERSONAS
BUSINESS1. Gain loyal customers2. Increase revenue3. Recruit experienced staff
RESEARCH | GOALS
GoalsBRAND1. Showcase services2. Engage the community
USER1. Find service information2. Book an appointment3. Contact a location
Planning
Express the experience and excellence of Citydog’s services through visuals and transparent methodology.
PLANNING | STRATEGY
Strategy Statement
PLANNING | CONTENT OUTLINE
Content Groupsboardinggroomingdaycarecontactlocationssign insign upcharitiesfacilitiespricingpolicieshoursphonemissiondirections
ABOUT
MissionFacilitiesCharities
HOME
TaglineMethodsServicesSocial
SERVICES
DaycareBoardingGroomingPricing
NAV
AboutServicesBookingContact
BOOKING
Sign inSign upPolicies
NAVBAR MOBILE
Menu iconLogoLocation icon
CONTACT
LocationsHoursContact
FOOTER
CopyrightHeadquarterSocial Icons
PLANNING | CONTENT OUTLINE
Content OutlineHOME-header/mobile bar-nav or menu link-image-tagline (h1)-what they offer (h1)-icon-service name (h3)-service details (button)-community feed (h1)-feed discription-post 1-3 (images)-see more (h4)-footer
ABOUT-header/ mobile bar-nav or menu link-image-page header (h1)-mission-methods (h2)-methods text (p)-amenities (h2)-amenities listed (p)-images-charity partners (h2)-partner logos (links)-footer
SERVICES-header/ mobile bar-nav or menu link-image-page header (h1)-overview text-daycare (h2)-daycare description (p)-pricing-grooming (h2)-grooming descrip (p)-pricing-boarding (h2)-boarding descrip (p)-pricing-action - booking (button)-footer
CONTACT-header/ mobile bar-nav or menu link-page header (h1)-map with markers-4 columns-location name-address (with maps link)-hours-phone-footer
NAV-background color-About link-Services link-Booking link-Contact link-Active indicator
MOBILE BAR-Menu icon-Logo-Location icon-Offscreen nav jquery
Homepage MissionMake Them Feel Loved (h1)See How (button)
---What We Offer (h2)DaycareGroomingboardingLearn More (button)
--Community (h2)Our community thrives by bringing more dogs into loving homes. If you adopt from one of our partnering shelters and post a picture using #citydogsupports, we will donate $5 from your first visit to a partnering shelter.
HOME
ABOUT SERVICES BOOKING CONTACT
MissionFacilitiesPartners
DaycareGroomingBoarding
PoliciesLogin/Sign up
LocationsHoursPhone #Form
PLANNING | SITEMAP
PLANNING | MOODBOARD
Design
DESIGN | HOMEPAGE VARIATIONS
SketchesFIRST ROUND SECOND ROUND
DESIGN | FIRST VS ~LAST COMP - HOME
Comps