Handsearch

Sergio Estrada CorreaDiego Paredes Corcuera

Handsearch

Presentation1) Types of Marketing of the company

2) Strategies of the company

3) Recommendations for the company

4) Type of market research to offer

5) Marketing Strategies for consulting

1) Types of marketing strategyDirect marketing:AdvertisingWebsiteFacebook

Inderect marketing:NewsletterEvents

2) StrategiesHighlights:

Publish articles related to marketing in their website

membership with the Catholic University of Peru

Interactive website

2) Strategies Lowlights:

There is no good management facebook

Not too many memberships related to market research

not participate in presentations and conferences related to market research

3) RecommendationsShow on the website the professional team of the company

Show and awareness of what types of work performed with their customers

Increase the number of memberships in market research

4) Type of market research to offerCoolhunting ConsultingResearch method to anticipate trends emerging in the field of consumer.Phases:1) Phase Coolhunting: To study the context of the target, looking signs of change 2) Phase of science: Analyze connections between signs 3) Phase insights: We identify macro trends and their implications

5) Marketing Strategies for consultingCreate a coolhunting School in Lima, with guest lecturers from Spain

Generate an agreement with Esan University to create conferences and workshops for students coolhunting Being a member of several organizations and association related to marketing and market research

Post related to the benefits of using the coolhunting as a method of market research articles