employee motivation in apollo tyres ernakulam

86
Page 1 A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY SYNOPSIS The project entitled “A STUDY ON EMPLOYEE MOTIVATION” with reference to Apollo Tyres Ltd, Kalamassery. The objectives of the study are to find out the motivational factors provided by the Apollo Tyres. The study was conducted in 50 employees of Apollo tyres in different department. Questionnaire is used for collecting data. S.A.S SNDP YOGAM COLLEGE, konny

Upload: ashnai236

Post on 27-Dec-2015

105 views

Category:

Documents


3 download

DESCRIPTION

employee motivation in apollo tyres ernakulam

TRANSCRIPT

Page 1: employee motivation in apollo tyres ernakulam

Page

1

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

SYNOPSIS

The project entitled “A STUDY ON EMPLOYEE MOTIVATION” with

reference to Apollo Tyres Ltd, Kalamassery. The objectives of the study are

to find out the motivational factors provided by the Apollo Tyres. The

study was conducted in 50 employees of Apollo tyres in different

department. Questionnaire is used for collecting data.

S.A.S SNDP YOGAM COLLEGE, konny

Page 2: employee motivation in apollo tyres ernakulam

Page

2

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

INTRODUCTION

Management is supposed to get the work done by the subordinates

towards the attainment of the common goals. This is the most function of

the management to inspire and stimulate the personal with zeal to do the

work for accomplishment of organizational objectives. In other words its

motivation of the people. a successful management knows that the issue of

direction however well conceived does not mean that they will follow in its

true spirit. He should also know that motivation as an un ending process and

the management has to provide for the employees constantly.

According to Dattom. E.MC farland, motivation refers to the way in

which urges, drivers, aspiration, striving or needs direct, control or explain

the behavior of human beings. Davor defined motivation as the stimulation

of any motion or desire operating upon one’s will and promoting or driving

into action.

S.A.S SNDP YOGAM COLLEGE, konny

Page 3: employee motivation in apollo tyres ernakulam

Page

3

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

REVIEW OF LITERATURE

MOTIVATION-DEFINITION

According to datum E.MC far land ‘motivation refers to the way in

which urges, driver, aspiration. Striving or needs direct, control or explain

the behavior of human beings.

Diver defined motivation as the stimulation of any motion or desire

operating upon ones will and promoting or driving into action.

TYPES OF MOTIVATION

Positive motivation

It s also known as incentive motivation is the pull mechanism. it is

generally based on reward. It’s the process of attempting to influence

others to do your will through the possibility of again or reward.

Negative motivation

Its also known as fear motivation because it is based on fear. Fear

cause persons to act in certain way are afraid of the consequences, if they

don’t fear.

S.A.S SNDP YOGAM COLLEGE, konny

Page 4: employee motivation in apollo tyres ernakulam

Page

4

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Extrinsic motivation

It’s concerned with external motivation which employees enjoy such as

pay, promotion, status, job security, working conditions etc…

Intrinsic motivation

It’s concerned with internal motivation such as recognition power,

participation and advancement.

Self-motivation

Before one can motivate the other, one must himself, by setting certain

objective and goals oneself motivation is necessary because motivation

other if the he is motivated.

Group of motivation

Nothing can be done no act can be undertaken\, no decision made, no

think process bought to area conclusion unless and until the act of

communication is made an inherent part of the under taking.

Role of motivation

Motivation is one of the factors affecting individual performance. An

organizational facility will go waste in the lack of motivated people to

utilize these facilities effectively.

S.A.S SNDP YOGAM COLLEGE, konny

Page 5: employee motivation in apollo tyres ernakulam

Page

5

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

High performance

Motivated employees put higher performance than other employees.

Motivated employees worked at maximum of of their ability.

Low-employee turn over

Motivated employees stay in the organization for long period of time.

Low absenteeism

Motivated employees are not frequently taking leave. So absenteeism

in the organization is low.

HISTORY OF APOLLO TYRESS.A.S SNDP YOGAM COLLEGE, konny

Page 6: employee motivation in apollo tyres ernakulam

Page

6

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Incorporated In 1972, Apollo tyres has a network of 119 officers across

and 5500 employees across location. Its manufacturing units are located in

perambra in Kerala, limda in Gujarat and Rajasthan in Maharashtra. The

company exports tyres to the USA, Europe, china, Africa, the Middle East,

Pakistan & south East Asia through the Apollo tyres international. The

European rubber journal has rated Apollo tyres as the sixth fastest growing

tyre company in the world.

In November 2003, Apollo tyres entered into a joint venture with Michelin

the world number one tyre manufacture with operations in over 170

countries. The JV, called Michelin Apollo Tyre Pvt,Ltd, will be the vehicle for

the manufacturing marketing and sales of truck and bus radial tyres.

There is a power in your neighborhood that’s unstoppable, a power that

shines like the sun and a power you can trust when an the road, always. A

power that is leading the way for all tyre manufacturing companies in India

and across the globe. Join us in the journey to the world of Apollo tyres.

GENESIS

S.A.S SNDP YOGAM COLLEGE, konny

Page 7: employee motivation in apollo tyres ernakulam

Page

7

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

There lies a legend behind every success story and ours goes back a long

way to ancient Greece. Named after the Greek sun god, Apollo has created a

niche for itself in the tyre market. After three decades of consistent growth

today, Apollo shines as India premier tyre manufacturing and Distribution

Company.

The history of Apollo as a company goes back to the early seventies,

when hardnosed MNCS and Indian tyre majors dominate the tyre industry.

Despite incurring heavy losses in the initial year, mainly due to the fact that

all tyre major in those days had light production capacities as compared to

the market demand, Apollo came back as strong player backed by strong

production and marketing strategies.

Thank to its state of the art technology goal oriented people and clear

adventurous vision of the top management, Apollo is today a name to

reckon.

COMPANY PROFILE

S.A.S SNDP YOGAM COLLEGE, konny

Page 8: employee motivation in apollo tyres ernakulam

Page

8

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Company vision

To be a leader in the Indian tyre industry and significant global player, providing customer delight and enhancing share holder value.

Core values

C - Care for customer

R - Respect for associates

E - Excellence through teamwork

A - Always learning

T - Trust mutually

E - Ethical practice

INTRODUCTION ABOUT THE ORGANIZATION HISTORY OF THE CONCERN

Apollo, named after the Greek sun god has created a remarkable identify

for itself in the tyre market so that the name itself has become synonymous

with brand, in its constant pursuit of excellence, Apollo has come a long way

up of the corporate gradient. The history of Apollo the company can be

tracked back to the seventies, when hardnosed MNC’s and Indian tyre

majors dominated the tyre Industry.

S.A.S SNDP YOGAM COLLEGE, konny

Page 9: employee motivation in apollo tyres ernakulam

Page

9

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Since its incorporation in 1972, Apollo has suffered huge losses in its infant

years, owing to the fact that all tyre majors had high production capacities as

compared as compared to the market demand.

Within a decade through backed by its strong production and marketing

strategies, Apollo had catapulted itself among the top tyre companies of the

country. Thanks to its state of art technology, goal oriented people and clear

adventures vision of the top management.

Apollo has become a name to reckon with not just in the nylon but also in

the radial tyre segment. Change is something Apollo as a corporation has

always been comfortable with and never feared years ago, with a view of

position itself in the perineum tyre segment, Apollo decided to price its

brand reasonably higher than its brand reasonably higher than its

competitors. It thus targeted a customer segment for which price was almost

a non-issue. The key criterion was product benefit. Premium branding led to

the development of the niche that composed those who looked from the

best tyre and not necessarily the best bargaining. This made the company

less vulnerable to reversionary trends in the year to come.

S.A.S SNDP YOGAM COLLEGE, konny

Page 10: employee motivation in apollo tyres ernakulam

Page

10

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

MISSION

A major focus would also be on exports, which are taken care by Apollo

Tyre International. Apollo tyres limited are a high performance company and

the leading Indian tyres.

APOLLO TYRE LTD A PROFILE

Apollo tyres Ltd, incorporated in the year 1962 in collaboration with

general tyres International Corporation USA (Now owned by M/s continental

AG Germany the fourth largest tyre company in the world.) is one of the

fastest growing tyre companies in India. The co-operate head quarters is

located at New Delhi and its registered office is at Cochin.

Near Cochin and in Linda near Baroda. The company also has a tube

factory installed at Rajangaon near Pune in the state of Maharashtra.

The first manufacturing unit, which is located in perambra, at trichur

district, Kerala, commenced commercial production of automatic tyres,

tubes and flaps in the year 1977. The company was bagged down by a loss of

Rs. 27.8 crores form 1977 to 1981. It was in 1982 that Apollo formulated and

S.A.S SNDP YOGAM COLLEGE, konny

Page 11: employee motivation in apollo tyres ernakulam

Page

11

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

put into action series of pragmatic project generation policies geared

towards turn around.

A dynamic news manager team under the leader ship of vice chairman MD

Mr. Omkar S. kanwar took over the helm of commercial affairs. The

objectives were redefined with emphasis growth through quality product

and services, aggressive market penetration and expense

containments.in1984 Apollo tyres ltd wipe out entire accumulated. Loss

even posted a {project of RS.57 lakhs BIFR banded over premier tyres ltd

(the plant is situated at kalamassery near cochin) to Apollo tyres Ltd on the

17th April 1955 and products are being made in Apollo brand name with this

achievement the company has expected its management base to emerge as

the No;1 tyre company in India. In 95-96 apollo clocked turnover Rs. 1250

crores.

Today an Apollo tyre Ltd is the fastest growing and most profitable tyre

company in India. The Co. manufactures and sells wide range of tyre and

tubes and also flaps. Apollo tyres is the No;1 truck and passenger tyres in

India.

S.A.S SNDP YOGAM COLLEGE, konny

Page 12: employee motivation in apollo tyres ernakulam

Page

12

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

The company is also a major manufacture of light commercial vehicle and

tractor tyres. The company produced the to branch like storm XTT and mile

star XTT which spell quantity and quality, which is a reflection of class to

serve the needs of the customer Apollo tyre has been ranked ax the 16 th

larger and 7th fastest growing company in the world by the European* rubber

journal, considered as an international authority.

Board of/Directors

Onkar S Karvvar -

K.Jacob Thomas -Chairman & managing/Directors Kerala Govt. Nominee

L. radha Krishnan

MRB punja

Neeraj kanwar - Chief operating officer and whole time Director

Nimesh N. Kampani

O.P Gupta

Raja R.S, Kanwar

Shardul S. shroff - Kerala Govt. Nominee

S.A.S SNDP YOGAM COLLEGE, konny

Page 13: employee motivation in apollo tyres ernakulam

Page

13

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

V.S Oberoi - Chief manufacturing & SPC) whole time director

P.N. Wahal - company secretary

Fraser and Ross - Auditors

Employee Strength of the Company

After the takeover of premier tyre Ltd., Atl ceased former marketing

decision as well as its sales depose. Present employee strength of the

company is 1400.

Management of Apollo Tyres Ltd

The major tyre manufacture with the largest no; of management.

Professionals in India have been India have been in path of exercising a

never management is always alert take any challenge in the environment.

Because of their efficient marketing dynamism and Strategies they could

freely float in the market despite of cyclical depression in the industry.

Manufacturing

Tyre is high performance composite product. The raw materials used for

its management are rubber, nylon, steel, tyre, cord fabric, carbon black and

composed mix where rubber is mixed with required additives. After so many

S.A.S SNDP YOGAM COLLEGE, konny

Page 14: employee motivation in apollo tyres ernakulam

Page

14

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

process like fabric clipping, calendaring, squeegee applications, bead

preparations etc, it assembles all the compounds into semi finished products

into semi finished products called green tyres. Tyres after press writing are

kept under high pressure to help shape retention and to reduce growth in –

service.

Human Resource

The ATL is well equipped with [personnel having skills at all levels enough

to meet competitive challenges. The management to cope up with changing

scenario conducts training programmers. Company is providing all faculties

fir metal and physical vigor of the employees. There are about 1400

employees working in Apollo tyres Ltd.

Apollo tyres aims to achieve a turnover of $ 1 billion by 2005-2006 our

corporate objectives n support of this are;

Employee’s Satisfaction

Customer delight

Revenue growth

Operating margin improvement

S.A.S SNDP YOGAM COLLEGE, konny

Page 15: employee motivation in apollo tyres ernakulam

Page

15

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

SWOT analysis of Apollo tyres strength

Industry leader in trade and bus tyre segment

Superiors product quality

Strong brand equity

Over 500 qualified professional with y employees age of 35 years .

Superior under standing of market.

Largest distribution network in the industry

Quick response to market needs

Bench mark for managing efficiencies in Indian industry

Managing facilities near major markets.

Weakness

Low pressure in radial market

Opportunities

Estimated 12% growth in annual demand

Opportunities for low cost capacity enhancement through take over

and mergers.

S.A.S SNDP YOGAM COLLEGE, konny

Page 16: employee motivation in apollo tyres ernakulam

Page

16

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Threats External

Introduction of truck radicals in the market Cheap imports from china and south East Asian countries.

Internal Rising cost of inputs.

S.A.S SNDP YOGAM COLLEGE, konny

Page 17: employee motivation in apollo tyres ernakulam

Page

17

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

INDUSTRY PROFILE

Growth of tyre industry in India the tyre industry began to grow in India

may divide into three phases. In the first phase multinationals came to India

&started selling tyre. The first among them was fire store, followed by either

multinational like good year, dunlop etc.

In the second phase the multinational started their production in India &

they became first generation tyre manufacturer in India. Among the first

generation tyre, dunlop was the first company that started their domestic

production at Calcutta.

The third phase of India tyre industry began when Indian companies

started producing tyre, which came to be called as second generation tyre

the important among them are MRF tyres, PREMIER tyres, good year tyres,

CEAT tyres etc. they started production in the sixties later in the 1970’ s he

third generation tyres started their production. The main third generation

tyres are Apollo, VIKRANT, JK MODI tyres etc. all the tyre companies, which

started operation after70’s and the tyre companies which are yet to start

production are classified under the leadership style of fourth generation.

Notable among them are S.KUMAR, RADO, SREECHAKARA, BIRLA tyres etc.

S.A.S SNDP YOGAM COLLEGE, konny

Page 18: employee motivation in apollo tyres ernakulam

Page

18

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

market leaders in the Indian tyre industry are MRF, JK, CEAT, APOLLO,

GOODYER tyre. They are updating their strategies in order to hold market

shares & invade others.

INDIAN TYRE INDUSTRY

Tyre made in india can be broadly classified as “cross play” & “radial”. The

body of a tyre called carcass on casting is made up of layers of rubber coated

nylone on rayon fabric called ‘plies’ the main difference between these two

types is the direction is which the ply cords are arranged and the type of

reinforcement medium used. In a cross ply tyre the, cords run across each

other or diagonally to the outer surface of the tyres. On the other hand in a

radial tyre the cords done radically from bead to bead at 90 degree angles to

the rim or along the out of surface of the tyre.

In a cross ply tyre the major reinforcement materials used are rayon &

nylon tyre lords. In a radial tyre the reinforcing medium are polyester, nylon,

fiber glass & steel. As such there is a substantial price difference between

cross ply and radial tyre. Radial tyres are 10-15% costly compared to the

cross ply ones & naturally, in india they sell less than the cross ply ones.

S.A.S SNDP YOGAM COLLEGE, konny

Page 19: employee motivation in apollo tyres ernakulam

Page

19

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

The radial tyre provide certain advantage like better vehicle control,

longer tyre life, cooler running and better road holding & lower fuel

consumption. They even reduce the occurrence of flat. Even then radial tyres

have not really caught on these because road condition are unsuitable for

radial tyres.

More over as against radials the cross plies can be retreated twice during

the life time of the tyre and given the cost of a new tyre it comes cheaper.

The over loading conditions in the truck light at & heavy commercial vehicles

is one of the factors responsible for none popularity of radial is these

segment.

Radial tyres account his only 5% of the total Indian tyre production as

against 60-80% is the development countries. The extent of radialicaton is

highest , at almost in the truck tyre segment which constitute about 75% of

the total value in production. The industry is looking at radializaton as one of

the ways to service in this falling market conditions. They are expecting 55-

60% radicalization is expected to attain only 13-15% by that time.

S.A.S SNDP YOGAM COLLEGE, konny

Page 20: employee motivation in apollo tyres ernakulam

Page

20

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

THE RAW MATERIALS

The type industry is material intensive raw material accounts for almost

70% of the production cost. The main raw materials for tyre are rubber

[natural & synthetic], carbon black, and nylon tyre cord& rubber chemicals.

The tyre segment accounts for a major chunk of total rubber

consumption, and is increasing, its share whereas, is developed nations, the

highly radicalized tyre industry consumer more of synthetic rubber than

natural rubber [the ratio is 80:20 ]in India it is just the opposite .

The important raw materials used are:

Natural rubber

Synthetic rubber

Nylon tyre cord[NTC]

Carbon black

STORAGE MATERIAL IN APOLLO TYRES

LPG, naphtha, diesel, furnace oil, rubber processing oil, sapphire,

carbon black, rubber.

S.A.S SNDP YOGAM COLLEGE, konny

Page 21: employee motivation in apollo tyres ernakulam

Page

21

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

QUALITY STANDARDS

ISO 9001

Is an international standard on quality management system issued by ISO

[International organization for standardization] head quartered at Geneva?

This, model is an exhaustive quality standard that describes the quality

assurance systems in design, development production sales and servicing of

products

QS 9000

Defines the fundamental quality systems expectations of CHYSLER,

FORD, GENERAL MOTORS or other OEM customers subscribing to the

document for their internal and external suppliers of productions and

service part and materials.

The seven documents needed for the QS 9000 program are

QS 9000 Quality System Requirement[QSR]

Advanced products Quality planning [APQP

Failure Mode and Effects Analysis [FMEA]

Measurement System Analysis [MSA]

Statistical Process Control [SPC]

Production Part Approval process [PPAP]

S.A.S SNDP YOGAM COLLEGE, konny

Page 22: employee motivation in apollo tyres ernakulam

Page

22

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Quality system assessment [QSA]

Goal

Develop fundamental quality system that provide for continuous

improvement emphasizing defect prevention & of variation and

waste is the supply chain so as to ensure customer satisfaction

Shift System

There are three shifts

General shifts -9 AM to 5PM

A shift -7AM to 3 PM

B shift -3 AM to 11 PM

C shift -11 PM to 7 AM

Saturday –9AM to 1PM

Awards;

First tyre company in the company to get ISO 9001 Certification

October 94 one of the few tyre manufactures with QS 9000

Certification march 2001

S.A.S SNDP YOGAM COLLEGE, konny

Page 23: employee motivation in apollo tyres ernakulam

Page

23

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

1.4 PRODUCT PROFILE

Product range

Apollo tyres established itself as a manufacture of tyres of the highest

quality in India; the company has always concentrated on high performance

passenger, truck and tractor tyres. Today it supplies to niche markets of all

types of tyre for trucks, tractors, buses, light commercial vehicles and

passenger car.

Domestic product range

1. Truck tyres

a) Hercules load star

b) Haw lug

c) Load star super

d) Mile star

e) Hum safer XC plus

f) XT-7, XT-9

g) Flash

h) Amar

i) Amar premium

j) Amar express

S.A.S SNDP YOGAM COLLEGE, konny

Page 24: employee motivation in apollo tyres ernakulam

Page

24

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

2. Passenger car tyre

a) Amazer steel

b) Storm

c) Armour

d) Gripper

e) Celebrity

f) Panther

g) Hunter

h) Radial tyre

3. LCV Tyre

a) Load star

b) Lancer

4. Two wheeler tyres

a) Black cat

b) Ace

5. Anima driven vehicle[ADV]

a) Bhim

b) ADV

S.A.S SNDP YOGAM COLLEGE, konny

Page 25: employee motivation in apollo tyres ernakulam

Page

25

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

c) ADV PLUS

6. Tractor tyres

a) Krishak .E

b) Krishak

c) Power haul

d) Sarpanch TF

e) Kissan TF

7. Tractor trailer tyres

a) Rider T.T

b) Super amar T.T

c) Truck plus T.T

d) Dhruv T.T

e) Haul track T.T

S.A.S SNDP YOGAM COLLEGE, konny

Page 26: employee motivation in apollo tyres ernakulam

Page

26

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

ORGANIZATIONAL CHART APOLLO TYRES LTD

KALAMASSERY

S.A.S SNDP YOGAM COLLEGE, konny

Unit head

Association manager Group manager HR

Assistant manager security

Association manager

Executive reception

Associate manager safety

Page 27: employee motivation in apollo tyres ernakulam

Page

27

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

FLOW CHART OF PRODUCTION PROCESS

S.A.S SNDP YOGAM COLLEGE, konny

Raw materials

Compound mixing

Ageing

Extrusion

Cooling

Rolling

Squeegee application

Beed filtering

Beed winding

Tyre building

Tyre curing/press

Post curing inflation

Inspection

Fabric dipping

cooling

calendaring

Ply cutting/bias cutting

Squeegee calendering

Beed rolls

FG stores

Page 28: employee motivation in apollo tyres ernakulam

Page

28

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

OBJECTIVES

1. The study the factors motivating the employees of the company.

2. To know about the satisfactory level of motivating factors.

3. To know about the employees opinion regarding the safety and welfare

measures provided for them.

4. To other suggestion for motivating the employees of the company.

S.A.S SNDP YOGAM COLLEGE, konny

Page 29: employee motivation in apollo tyres ernakulam

Page

29

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

RESEARCH METHODOLOGY

Research in common parlance refers to search for knowledge .one can

also define research as a scientific and systematic search for pertinent

information on a specific topic. In fact research is an art of scientific

investigation. The advanced learner’s dictionary of current English lays

down the meaning of research as a care full investigation or inquiry

especially through search for new fact in any branch of knowledge. “In

short, the search for knowledge objective and systematic methods of

finding solution to a problem to research”.

RESEARCH DESIGN

“a research design is the arrangement of condition for classification and

analysis of data in a manner that aims to combine relevance to the

research purpose with economy in procedure”. In fact, the research

design is the conceptual structure within which research is conducted. A

constitutes the blue print of the collection, measurement and analysis of

the data.

S.A.S SNDP YOGAM COLLEGE, konny

Page 30: employee motivation in apollo tyres ernakulam

Page

30

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

DESCRIPTIVE RESARCH DESIGN

In this research, the researcher used descriptive research design. A

descriptive research design is concerned with the detail description of

certain functional variables and characteristics of a problem situation. The

major purpose of this research is the description of the state of affairs and

its exists in present.

SOURCES OF DATA

Sources of data can be classified into two ways,

Primary data

Secondary data

Both primary and secondary data collected for the purpose of study.

PRIMARY DATA

It refers to the first hand information which is original in character that

an investigator himself collected from the respondent.

Primary data required for the study where generated from individuals,

structures, questionnaire and also from the discussion made with people.

S.A.S SNDP YOGAM COLLEGE, konny

Page 31: employee motivation in apollo tyres ernakulam

Page

31

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

In this research the researcher collect primary data through interview

and questionnaire method.

SECONDARY DATA

The secondary data are those which have already being collected by

someone else, so which have already passed through the statistical

process. The main source of secondary data collection is

a) Books

b) Journals

c) Internet

SAMPLING

If the information is collected only from a representative part of

[sample] the population/universe, we can say that the data are collected

through sampling.

SAMPLING TECHNIQUES

In this project convenient sampling method is used for selecting

respondent. In this method the investigator choose the sample unit on the

basis of accessibility.

S.A.S SNDP YOGAM COLLEGE, konny

Page 32: employee motivation in apollo tyres ernakulam

Page

32

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

CONVENIENT SAMPLING

The convenient sampling techniques used in this project. A convenience

sample is obtained by selecting a convenient population unit. As the name

implies in this method, the researcher choose the sample units on the

basis of convenience or accessibility. This form of sampling is commonly

using “the man of the street “form for interviewing at time his associates

may be interviewed sample because they are accessible. It is one of the

important non random sampling.

SAMPLE SIZE

A sample size of 100 samples is selected for the study.

TOOLS OF DATA

The researcher obtained the response from these respondents by using

structured and open and closed ended questionnaire. The techniques

used for analysis and interpretations are percentage analysis pictures,

graphical representation like bar diagrams, pie diagrams, column graph,

pyramid chart etc…

DATA PROCESSING AND ANALYSING INSTRUMENT

The data collected has been tabulated and the percentage of the

respondents for each factor has been calculated using tally mark

S.A.S SNDP YOGAM COLLEGE, konny

Page 33: employee motivation in apollo tyres ernakulam

Page

33

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

operation. Data’s collected has been converted into quantitative figure.

The percentage of analysis has been done to draw the conclusion.

PERCENTAGE ANALYSIS

Percentages refer to the special kind of ratio. Percentages are used in

making comparison between two or more series of data it can also used

for compare the relative terms, the distribution of two or more series of

data. The easy and simplicity of calculating the general understanding of

its purpose and the universal applicability of the percent statistic have

made it most widely and standardize tool researchers.

Since the percentage reduced everything to a common based and

thereby allows meaningful comparison to make with the data. The

percentage analysis is conducted by dividing number of respondents with

tool population of sample.

Percentage = No. of respondent

Total no. of population × 100

S.A.S SNDP YOGAM COLLEGE, konny

Page 34: employee motivation in apollo tyres ernakulam

Page

34

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

LIMITATIONS

1) The study was limited to particular number of employees in the mill.

2) It was very difficult to stipulate a time for workers because the workers and

the staff was very busy with their routine work.

3) In complete response from the respondent is the major limitation of the

study.

S.A.S SNDP YOGAM COLLEGE, konny

Page 35: employee motivation in apollo tyres ernakulam

Page

35

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

1. The spirit of help and co-operation is

TABLE-1

Satisfaction level Number of employees

percentage

Low 5 10Medium 35 70

High 10 20Total 50 100

Inference

From the table shows that 70 % of the workers have

medium level of help and co-operation in the organization, 20% of

workers have and 10% f workers have low level of help and co-operation

on the organization.

S.A.S SNDP YOGAM COLLEGE, konny

Page 36: employee motivation in apollo tyres ernakulam

Page

36

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-1

10

70

20

low Medium High

S.A.S SNDP YOGAM COLLEGE, konny

Page 37: employee motivation in apollo tyres ernakulam

Page

37

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

2. Discussion on personal problem with superior is

TABLE -2

Satisfaction level

Number of employees

Percentage

Low 10 20Medium 25 50

High 15 30Total 50 100

INFERENCEFrom the table shows that 50% of workers have medium level and 30%

have high level and have 20% have low level

S.A.S SNDP YOGAM COLLEGE, konny

Page 38: employee motivation in apollo tyres ernakulam

Page

38

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-2

20

50

30

Low Medium High

S.A.S SNDP YOGAM COLLEGE, konny

Page 39: employee motivation in apollo tyres ernakulam

Page

39

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

3. Encouragement from your superior to discuss about company affairs;

TABLE-2

Satisfaction level Number of employees

Percentage

Low 10 20Medium 25 50

High 15 30total 50 100

INFERENCE

From the table shows that 50% of workers have medium level 30% have a high

level, 20% receive low level of encouragement.

S.A.S SNDP YOGAM COLLEGE, konny

Page 40: employee motivation in apollo tyres ernakulam

Page

40

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-3

20

50

30

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 41: employee motivation in apollo tyres ernakulam

Page

41

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

4. The effect of outstanding performance on the involvement in making

decision is;

TABLE-4

Satisfaction level Number of employees

Percentage

Low 10 20Medium 25 50

High 15 30Total 50 100

INFERENCEFrom the table shows that 50% have medium level, 30% have high level

and 20% have low level involvement in decision making

S.A.S SNDP YOGAM COLLEGE, konny

Page 42: employee motivation in apollo tyres ernakulam

Page

42

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph -4

20

50

High , 30

Low Medium High

S.A.S SNDP YOGAM COLLEGE, konny

Page 43: employee motivation in apollo tyres ernakulam

Page

43

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

5. The effect of job performance on higher pay is;TABLE-5

Satisfaction level Number of employees

Percentage

Low 10 20Medium 25 50

High 15 30Total 50 100

INFERENCE

From the table shows that 20% have low, 50% have medium and 30% have high

chance for higher pay on the basis of job performance.

S.A.S SNDP YOGAM COLLEGE, konny

Page 44: employee motivation in apollo tyres ernakulam

Page

44

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-5

20

50

30

Low Medium High

S.A.S SNDP YOGAM COLLEGE, konny

Page 45: employee motivation in apollo tyres ernakulam

Page

45

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

6. The effect of outstanding performance on receiving special reward and recognition is

TABLE-6

Satisfaction level

Number of employees

Percentage

Low 25 50Medium 15 30

High 10 20Total 50 100

INFERENCEFrom the table shows that 50% of workers receives low level, 30%

receive medium level and 20% have high effect of outstanding

performance on receiving special reward and recognition.

S.A.S SNDP YOGAM COLLEGE, konny

Page 46: employee motivation in apollo tyres ernakulam

Page

46

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-6

50

30

high , 20

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 47: employee motivation in apollo tyres ernakulam

Page

47

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

7. The effect of job performance on receiving promotion is

TABLE-7

Satisfaction level

Number of employees

Percentage

Low 30 60Medium 10 20

High 10 20Total 50 100

INFERENCE

From the table shows that 60%have low, 20% medium and 20% have high chance

on receiving promotion on the basis of job performance.

S.A.S SNDP YOGAM COLLEGE, konny

Page 48: employee motivation in apollo tyres ernakulam

Page

48

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-7

60

20 20

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 49: employee motivation in apollo tyres ernakulam

Page

49

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

8. The encouragement from your superior to be innovate is;

TABLE-8

Satisfaction level Number of employees

Percentage

Low 25 50Medium 15 30

High 10 20Total 50 100

INFERENCEFrom the table shows that 50% have low, 30% have medium and

20%have high encouragement from superior innovation.

S.A.S SNDP YOGAM COLLEGE, konny

Page 50: employee motivation in apollo tyres ernakulam

Page

50

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-8

50

30

high, 20

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 51: employee motivation in apollo tyres ernakulam

Page

51

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

9. Adequate involvement of subordinates in decision making is;

TABLE-9

Satisfaction level Number of employees

Percentage

Low 15 30Medium 30 60

High 5 10Total 50 100

INFERENCE

From the table shows that 60% have medium, 30% have low and 10% have high

involvement of subordinates in decision making.

S.A.S SNDP YOGAM COLLEGE, konny

Page 52: employee motivation in apollo tyres ernakulam

Page

52

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-9

30

60

10

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 53: employee motivation in apollo tyres ernakulam

Page

53

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

10.Team spirit is;

TABLE-10

Satisfaction level Number of employees

Percentage

Low 5 10Medium 10 20

High 35 70Total 50 100

INFERENCE

From the table shows that 70% have high, 20% have medium and 10% have low team spirit.

S.A.S SNDP YOGAM COLLEGE, konny

Page 54: employee motivation in apollo tyres ernakulam

Page

54

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-10

10

20

high , 70

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 55: employee motivation in apollo tyres ernakulam

Page

55

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

11. Whether adequate safety measures are provided;

TABLE-11

Satisfaction level Number of employees

Percentage

Low 5 10Medium 35 70

High 10 20Total 50 100

INFERENCE

From the table shows that 10% have low, 70% have medium 20% have high level

adequate safety measures.

S.A.S SNDP YOGAM COLLEGE, konny

Page 56: employee motivation in apollo tyres ernakulam

Page

56

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-11

10

70

high, 20

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 57: employee motivation in apollo tyres ernakulam

Page

57

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

12.Whether adequate welfare measures are provided;

TABLE-12

Satisfaction level Number of employees

Percentage

Low 10 20Medium 30 60

High 10 20Total 50 100

INFERENCE

From the table shows that 20% have low, 60% have medium and 20%have high

level of welfare measures.

S.A.S SNDP YOGAM COLLEGE, konny

Page 58: employee motivation in apollo tyres ernakulam

Page

58

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Graph-12

20

60

high, 20

low medium high

S.A.S SNDP YOGAM COLLEGE, konny

Page 59: employee motivation in apollo tyres ernakulam

Page

59

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

FINDINGS

1. Most employees have a medium level spirit of help and co-operative in the

organization.

2. Most of employees discuss their personal problem with superior

3. Most of employees have medium level of satisfaction about the

encouragement from superior to discuss company affair.

4. Most of employees have medium chance in making decision on the basis of

outstanding performance.

5. Most of employees have medium chance for higher pay on the basis of job

performance.

6. Most of employees have low chance of receive reward and recognition on

the basis of outstanding performance.

7. Most of employees have low chance on receiving promotion on the basis of

job performance.

8. 50% of employees receive low encouragement from superior innovation.

9. Most of employees have the involvement of sub-ordinates decision making

10.Most of employees have high tem spirit

11.Most of employees have medium level of the safety measures

12.Most of employees receive medium level of welfare measures

S.A.S SNDP YOGAM COLLEGE, konny

Page 60: employee motivation in apollo tyres ernakulam

Page

60

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

13.50% employees have high level satisfaction with the tools and equipments

in the organization.

SUGGESTIONS

1. Employees should be given an opportunity in decision making. This helps to

boost their interest in implementing it

2. In order to increase the workers satisfaction the company should try to

improve the overall working conditions and other facilities.

3. Management should try to increase the safety and welfare measures for

the employees

4. On the basis of better job performance, higher pay, reward and

promotional opportunities should be given to employees. This motivational

technique helps to increase the competition among employees and this

makes them to work more.

S.A.S SNDP YOGAM COLLEGE, konny

Page 61: employee motivation in apollo tyres ernakulam

Page

61

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

CONCLUSION

The topic entitled “A STUDY ON EMPLOYEE MOTIVATION “ was conducted in

Apollo tyres Ltd., Kalamassery. Primary data was collected through questionnaire.

Secondary data was collected from various published source. It was revealed from

the study that there exist “good them spirit and co-operative between employees

in the organization” organization certain motivational techniques like reward,

participation in decision making, promotional opportunities etc… by providing

motivational techniques enable the organization to achieve more.

S.A.S SNDP YOGAM COLLEGE, konny

Page 62: employee motivation in apollo tyres ernakulam

Page

62

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

QUESTIONAIRE

Name;

Age;

Department;

1) The spirit of help and co-operation in your organization is;

Low Medium High

2) Discussion on personal problem with superior is

Low Medium High

3) Encouragement from your superior to discuss about company……….is

Low Medium High

4) The effect of outstanding performance of the involvement discussion is

Low Medium High

5) The effect of job performance of higher pay is

Low Medium High

S.A.S SNDP YOGAM COLLEGE, konny

Page 63: employee motivation in apollo tyres ernakulam

Page

63

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

6) The effect of outstanding performance on receiving special reward and

recognition is

Low Medium High

7) The effect of job performance on receiving problem is

Low Medium High

8) The encouragement from your superior to be innovate is

Low Medium High

9) Adequate involvement of subordinate in decision making is

Low Medium High

10) Years spirit

Low Medium High

11) Whether adequate safety measures are provided

Low Medium High

12) Whether adequate welfare measures are provided

Low Medium High

S.A.S SNDP YOGAM COLLEGE, konny

Page 64: employee motivation in apollo tyres ernakulam

Page

64

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

BIBLIOGRAPHY

Stephen. P. Robin Organizational Behavior

Prentice hall of India Pvt .Ltd

New Delhi

1st Edition

Bhason .M.L Human Resources Management

Ammol Publications

New Delhi 1992

2nd Edition

Kothari C.R Research Methodology

New Delhi 1992

2nd Edition

S.A.S SNDP YOGAM COLLEGE, konny

Page 65: employee motivation in apollo tyres ernakulam

Page

65

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

Information from Apollo tyres Ltd., Kalamassery

Website

www.Apollotyres.com

S.A.S SNDP YOGAM COLLEGE, konny