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Whole Systems Thinking

Manu Malhotra | Prashant Agarwal | Yash Dogra | Krishnan Lakshmikanthan |Gaurav Shahare

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Founded in 1976

World's 15th biggest and Indias second largesttyre manufacturer

Annual revenues of Rs 88.6 billion (US$ 1.99billion) in 2010

Gets 59% of its revenues from India, 28% fromEurope and 13% from Africa

Overview of

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Vision

To be a significant

player in the global

tyre industry and a

brand of choice,

providing customer

delight andcontinuously

enhancing

stakeholder value

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Existing sustainable

initiativesPlans to use green technology to improve theefficiency

includes projects like how to use bio fuels to run

plants more ecologically

Usage of completely new materials in plans forimproving rolling resistance, plus paper and watersaving strategies

20 per cent of the plants power now comes from

wind turbines

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Event

Pattern

Structure

Mental Model

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I-viva

cious

ambitious

&

Innovation&exc

ellence

athletic&

energetic

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Financing growth inIndias tire industryto create more jobs

in a country where35% of citizens liveon less than $1 aday

Reducing highrate of infectionfrom sexuallytransmitteddiseases amonglong distancetruckers

On-going efforts forISO14001 certificationupgrade environmentalprofile of plants. Promoting

use of radial tires in Indiaenhances vehicle fuelefficiency, reducinggreenhouse gas emissions

More than 25% revenuegrowth, and improved

margins from 2.5 percent to4.1percent

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Integrated product policy

developmentEstablish stakeholder partnership arrangementsacross full supply chain (vehicle &tyre manufacturers , tyre component,manufacturers, tyre collectors and tyre

reprocessers, secondary product manufacturers) toimprove product sustainability

Establish Industry performance indicators.

Make mandatory us e of existing in cartechnology to aid monitoring of tyre inflation/tyrewear.

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Metal wires,chemicals,

adhesives,water,

natural &synthetic

rubber,crude oil

Pro

cessing

tyres, rubber trimwaste, toxic gases,contaminated water,waste rubber

The process

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Impact

RUTDUA

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Redu

ceus

ed

Use

asa

fuel

dueto

Trad

ewit

hInd

ustry

Dealinrecappingf

or

Upgradetofurnace

fo

Aim

toin

creas

e

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Change Initiative

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Rolling Resistance

Tyres account for about a fifth of theenergy required to power a car

Rolling Resistance tyres accounts forapproximately 4% of the worldscarbon-dioxide emissions.

CO2 emissions contribute between 20-30%of a passenger car's fuelconsumption

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Reducing Impact of RollingResistance

Improve fuel economy can be achievethrough reducing rolling resistance oftyres.

Green Tyres: Made from high-performance rubber

Reduces rolling resistance by up to 30per cent

Reduces the fuel consumption by half

a litre/100 km

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Thanks