Empire magazine

The basic layout

MASTHEAD

B A N N E R L I N E

COVERLINES

MAIN COVERLINE

STRAPLI

NE

BA

RC

OD

E

SUBSIDA

RY IMAGEMAIN IMAGE

Showing horror

Empire used the typical colour scheme and template for the issue despite the horror element. The antagonist features as the main image, the bold main cover line gains attention. There is a white lights behind the character of Bane which contrasts bluntly with the armour and disguise thus highlighting the villain and importance of knowing his identity. It is uncommon for the antagonist to be portrayed on the cover therefore Empire has stated that the issue is for collectors as there is are different covers featuring different characters from the film. The Batman film symbol has been used by the masthead to make sure readers instantly identify what film is being advertised because a new character is used to advertise.

Language

B A N N E R L I N E - ‘ T h e u l t i m a t e e x c l u s i v e ’ The bright yellow font exaggerates the status of the issue to subscribers of EMPIRE etc. because the banner line implies that the issue is a special edition with content that they will not be able to find from any other source

‘ e x c l u s i v e ’ .

MASTHEAD ‘EMPIRE’- Due to the well known reputation of Empire

magazine they have been able to obstruct the masthead with the image which is beneficial for readers and advertisers because it prioritises the film over the brand.

SUBSIDARY IMAGE- ‘Batman vs Bane cover set, the subsidiary image promotes a cover which isn’t included inside the issue. Often the subsidiary image is of a scene from a film discussed in an article.

COVERLINES, BOND 33, OSCAR SPECIAL- These coverlines sell the magazine as they show that there are many well known films featured in the issue. It also adds to the impression that the issue is a special edition, ‘OSCAR SPECIAL’.

STRAPLINE- ‘ON SET IN GOTHAM !’ This strap line is used a form of a preview which outlines the type of article that has been written. It discusses the reality of the fiction series.