EMPIRE M

AGAZINE

ANALYSIS

WHAT SHOT TYPE HAS BEEN USED? WHY DO YOU THINK THEY HAVE OPTED FOR THIS?

They have used a long shot. They have opted for this as it shows what Jennifer Lawrence is wearing for the next Hunger Games film. It also includes the background to show the setting of the film as well so that the target audience for the film can see where she is and what has happened. They have used this shot to show how the film is futuristic and an intense film due to her facial expressions. Due to her costume in the picture it seems to be set during a war/revolution as she is holding a bow and arrow which the character is well know for. Also the shot doesn’t include any men showing how she is the main character/saviour all by herself and she is the hero of the film.

WHAT IS THE COLOUR SCHEME?

The background colour is a dark colour which matches the outfit Jennifer Lawrence is wearing in the picture. The red of the writing are bold compared to the background and her outfit as everything else is gold or tones from black to white so the red stands out in comparison of everything else on the page. The colours all work together and create a mature and sophisticated image for the magazine because of the gold, black, grey and white but is mixed with a young image as the red is very bright and eye-catching colour. They have used these colours as they appeal to all kinds of people from an 18 year old to a 35 year old and doesn’t hurt peoples eye to look at as it doesn’t have lots of bright colours on the same page. Red creates a brand image for the magazine as it is the usual colour for the masthead but they have changed it to match the image. As they have kept red on the page it shows they are continuously trying to keep up this image and the colour red is always on the cover of the magazine unless its the limited edition one as there is never red on them as they don’t need to attract people as they are delivered to the persons house.

CODES AND CONVENTIONS

Masthead

Main Imag

e

Anchorage Text

Skyline

Coverlines

Direct Address

Barcode

Date of Publicatio

n

EXPLAIN THE IMPACT OF THE CODES AND CONVENTIONS. WHY HAVE THEY BEEN USED? WHAT IS THEIR AFFECT? WHO ARE THEY TARGETING? WHAT DOES IT COMMUNICATE TO YOU ABOUT AUDIENCE/GENRE/MUSIC ARTISTS/MODELS ECT?They have used these codes and conventions as they are trying to attract their

audience and without some of these codes we would be unable to understand hat the magazine is called and what is in it. The affect of the codes and conventions are that people will know what they are buying and who or what is included in the magazine so that the audience can decide whether or not to buy it. The codes and conventions are targeting a an audience who will not want slogans or covermounts as they seem too childish for them. If they did have these aspect then it would affect who their audience is. The conventions communicate that they are trying to attract people to buy the magazine even if they haven’t had any interest in buying it before now. This is due to them using direct address so that the audience are getting intimacy with the audience and it feels like they are looking at them. it also communicates that the audience are older. This is because they haven’t put a covermount or slogan onto the cover because the audience would see it as cheap and not worth it because free gifts aren’t usually put with magazine targeted at men it’s mainly for women.

WHO IS THE TARGET AUDIENCE FOR THIS MAGAZINE? HOW DO YOU KNOW? APPLY DEMOGRAPHIC AND PSYCHOGRAPHICS TO THE AUDIENCE.

The target audience for this magazine aimed at men aged between 18-30 who are A, B and C1. They are aimed at a niche audience as the people they would be targeting will have to have an interest in film. The content on the cover of the magazine may focus on their psychographic needs. Empire's main features are often big action, superhero and adventure blockbusters to pull in their larger based audience. They rarely include covers that feature romantic or comedic films showing how they will choose the films to feature on the cover based on what their audience will want.

WHO OR WHAT IS REPRESENTED ON THE COVER? (MUSIC, SOCIAL GROUPS, GENRE ECT) IS IT POSITIVE OR NEGATIVE?

The representations on the cover are positive. The main people being represented is young people and women. Women are being represented as dominant and powerful because in the long shot she is shown as this due to the fact that she is wearing armour showing that she may be going to war or fighting. She is also carrying a bow and arrow which shows that she is willing to attack if needs be as she has a weapon in her possession. Women are also represented as being powerful because of her facial expression which looks solid and that she is intimidating and angry and you wouldn’t want to get on the wrong side of her. Also she is using direct address which is how she is gaining the attention of the audience into buying the magazine.