emerce eday - stranger things have happened in advertising... - tim geenen - bannerconnect
TRANSCRIPT
Programmatic Marketing Solutions
we are passionate & resourceful people in pursuit of mastery
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data & insights20/20
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what is programmatic?
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2
inventory
marketplaces
inventory type
devices
filters
campaign
type
format
targeting data
demographic data
intent data
interest data
goals
targeting
location
inventory platform creative data goals
inventory platform creative data goals
Stranger things..
6 unexpected ways programmatic advertisingstrengthened my love of statistics
Alice Bezett
Data Scientist
because we can…
…doesn’t mean we should
Metrics & Currency
project 20/20
The search for optimal attribution.
results
CTR
CPA
first 20 sec
“At the optimal Exposure Time, positive
behaviour increases, whilst media cost
decreases by 25% on average.“
Exposure Time
90% of purchases
happen
offline
in-store
Amazon.com
Walmart
Stranger things..
project ‘retail’connecting on-and offline
Stranger things..
Strange.. Brands want better and more efficient targeting?
Strange.. Brands want more accountability?
Strange.. Brands have a critical view on the value chain?
Strange.. to take data and technology in-house?
TimGeenen
details
Director, Strategy & Innovation
at Bannerconnect
Chairman IAB Taskforce Programmatic
online
@timgeenen
/in/timgeenen
+31 (0) 6 25 07 34 61