Elizabeth Shassere Founder and CEO, Textocracy Ltd.

@SMSTextocracy

2%

2%

.068%

Adults without broadband in the UK

(fixed & mobile)20%

People who don’t use their mobile handset to

access the internet39%

Adults in the UK without a smartphone

34%

Source, Q1 2015:

20%

80%

39%61%

34%

66%

“There are currently 10 million adults in the UK who cannot

get the basic benefits of being online – communicating, searching, transacting and

staying safe. And guess what? They are heavily skewed to the lowest

socioeconomic groups.”

Martha Lane Fox -doteveryone launch

Average number of SMS and MMS sent

per person per month

117

Source, Q1 2014:

Motivation, working memory, and decision making

The volume that fills in the gaps

• Have your say 24/7/365• Time-limited campaigns- “Start your message with #budget”

• Tell us what you think of the event today

You said, we did

Custom Reports

Elizabeth Shassere elizabeth@textocracy.org

@SMSTextocracy