CASUAL DINING MAGAZINEMEDIA PACK2017

0345 500 6008www.h2opublishing.co.uk

FEATURES LIST

PRINT - THE MAGAZINE

HIGH IMPACT CREATIVES

DIGITAL

DIRECT MARKETING

EVENTS

TESTIMONIALS

RATE CARDS

TECHNICAL SPECIFICATIONS

CONTACTS

CIRCULATION & AUDIENCE

INTRODUCTION

CONTENTS

Casual Dining Magazine is THE monthly magazine dedicated to this rapidly accelerating sector within the UK’s eating out market.The publication presents a fresh, authoritative look at the industry through topical features, operator interviews, case studies and exclusive regular opinions from leading figures.

Key decision makers are able to keep ahead of the curve with dynamic editorial covering the latest product innovations, technology and food and beverage trends. Casual Dining Magazine is the essential resource for those wanting to thrive in this lucrative market.

CIRCULATION & AUDIENCE

PRINTCIRCULATIONTOTAL: 5,246

DIGITAL CIRCULATIONTOTAL: 11,828

THE CASUAL DINING SECTOR HAS A CURRENT

ANNUAL WORTH OF

£5BN

WEBSITEMONTHLY VISITORS: 9,755MONTHLY PAGE VIEWS: 15,757

AUDIENCEA total of 17,074 copies are distributed to named senior contacts within multi-site and independent operators,

including those at owner, director, operations, purchasing, food development, brand and marketing levels. Our target audience ranges from individual operators to the largest well known groups with multiple sites...

PRINTTHE MAGAZINE

12ISSUES PER YEAR

THE CASUAL DINING SECTOR IS CURRENTLY WORTH AN ESTIMATED £5BN ANNUALLY AND

IS PREDICTED TO GROW TO £22BN

22BNBY 2018, IT IS PREDICTED TO HOLD A

CONSIDERABLE 43% OF THE TOTAL VALUE OF THE EATING OUT MARKET

CIRCULATION

5,246Avg Net Circulation 5,246July 2015 to June 2016

PRINTSTAND OUT DESIGN

PRINTENGAGING CONTENT

FALSE FRONT COVER

HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE

SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE

HIGH IMPACTCREATIVES

DIE CUT FRONT COVER

CARRIERCARD

First thing a reader will

see when the magazine is

delivered. Holds an

A5 advert

MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster

BOOKENDS

TIPON

TEXTUREFOIL

FINISHES

ROLLFOLD

BRANDED POLYWRAP

BELLYBAND

HIGH IMPACTCREATIVES

CONTACT US FOR MORE

OPTIONS

ADVERTORIALS

FOUR PAGECOVERWRAP

GATEFOLD

BARNDOOR

TEASERSTRIP

BOUND IN PRE-PRINTS

DIGITAL

AVERAGE PAGE VIEWS PER MONTH

15,757

AVERAGE VISITORS PER MONTH

9,755

DIGITAL CIRCULATION

11,828

CURRENTFOLLOWERS

3,500+

www.casualdiningmagazine.co.uk @CasualDiningMag

AVG DWELL TIME OF

4 MINUTES 25 SECONDS

DIRECTMARKETING

DIRECT MAIL• Anything from a flat mailer

to a premium 3D mailer• Unique enhancements to

ensure your mailer is seen and read

PRODUCT SAMPLER• Put your product in the

hands of buyers• FREE follow up service to

measure ROI

MARKET REPORT BUILDER• Bespoke research to

answer your questions• Broadcast your research

across print and digital with an editorial write up in one of our titles

• Email broadcast the report to 5,000 recipients

• You’ll receive a PDF report & a printed 8 page report

TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers

Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate

Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results

EMAIL MARKETING• Reach our database of over 11,828 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance

FEBRUARYISLINGTON METAL WORKS, LONDON

250+ ATTENDEES

EVENTS

OCTOBERISLINGTON METAL WORKS, LONDON

200+ ATTENDEES

NATIONAL PIZZA AWARDSNATIONAL BURGER AWARDS

“Casual Dining is such a fantastic publication. I can’t think of another trade mag that’s so informative around what is actually happening in the market, what’s driving trends, interviews with opinion leaders. It could easily be a paid publication.”

MICHAEL FOXARYZTA FOOD SOLUTIONS EUROPE

“You guys are the leading magazine for this sector – the magazine the market needs”

ERIC PARTAKERCHILANGO

TESTIMONIALSADVERTISERS AND READERS

"Working with Casual Dining Magazine and Pub & Bar allowed us to deliver an impactful multifaceted campaign for Pepsi MAX. Covering all media platforms from online and print through to awards and events, this integrated approach has enabled us to reach and engage with an audience of key stakeholders and reinforce Pepsi MAX’s brand messaging and credentials within the Licensed & Leisure channel."

VICKY GREGORYCOMMERCIAL COMMUNICATIONS MANAGER BRITVIC PLC

"We work with H2O across various platforms including print titles – Casual Dining Magazine, Pub & Bar and Hotel F&B magazines – and their online equivalents, as well as awards and events. The range of tailored content and advice that each platform provides means that we are able to target our customers with messaging bespoke to their channel. This, for us, is invaluable in helping our customers grow their businesses."

KAREN KERSEYB2B TRADE MARKETING MANAGER HEINEKEN

“Casual Dining Magazine is the magazine I go to in order to catch up with what’s happening in the industry. It allows me to learn about trends, consumer preferences and what my peers across the UK are doing. It’s a vital magazine for the sector.”

RICHARD BOONFOUNDER AND MD HUBBOX

"Casual Dining Magazine is a terrific source of information and inspiration for UK F&B. Critically, it brims with passion for the industry, its people and its innovations. It’s made by and for the people who love our amazing industry."

MARCEL KHANDIRECTOR OF OPERATIONSFIVE GUYS UK

Casual Dining Magazine is one of fifteen industry leading foodservice titles produced by H2O Publishing.

We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more. As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.

H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.

FEATURES LISTCASUAL DINING MAGAZINE 2017JANUARY• National Burger Awards Preview• Casual Dining & Super Bowl 51• Menu Resolutions• Condiments, Sauces And Seasonings

FEBRUARY • Industry 100 Report• Food At Festivals• Potato Products• Takeaways And Deliveries

MARCH • National Burger Awards Special• The Beer Report• Training And Recruitment – Front Of House• Breakfast And Brunch• City Watch

APRIL • Cider• Soft Drinks• Marketing And Social Media

MAY • Combi Ovens, Grills And Barbecues• Gins And Vodkas• Children’s Menu

JUNE• Casual Cocktails Report• Warewashing• Desserts And Shakes

JULY• Inside Eating Out• Breads And Bases• Wine• Back Bar Focus (Refrigeration And Barware Equipment)• City Watch - Edinburgh

AUGUST• Whiskies And Bourbons• Meat (Incl. National Burger Day)• Tableware

SEPTEMBER• Epos, Apps And Technology• Fish• Delivered Wholesale• City Watch

OCTOBER• Casual Dining Christmas Special• Tequilas And Rums• Microwaves & Light Catering Equipment

NOVEMBER• National Pizza Awards Special• Glassware And The Perfect Serve• Kitchen And Restaurant Design• Finance Options

DECEMBER• Training & Recruitment – Back Of House• Hot Beverages• Cleaning And Hygiene• City Watch

Casual Dining Magazine features are subject to change. Please contact us should you wish to reconfirm.Tristan O’Hana: tristan@h2opublishing.co.uk Tel: 01474 520 247

Charlotte Mellor: charlotte@h2opublishing.co.uk Tel: 01474 520 269

RATE CARDPRINT 2017

HALF PAGE

£1,650

FALSE FRONT COVER

£6,500

THIRD PAGE

£1,250

DOUBLE PAGE SPREAD

£3,950

QUARTER PAGE

£950

FULL PAGE

£2,500

BELLYBAND INTO DPS

£11K4 PAGE WRAP

£12KDIE CUT FALSE FRONT

£14K

Please ensure that your false front artwork is aligned to the standards and value of the publication.

Designs should compliment the overall look and feel of the magazine and not cause detriment to these elements.

RATE CARDDIGITAL 2017WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500

WALLPAPER TAKEOVER £2,500 Per Month

MPU £1,100 Per Month

LEADER BOARD BANNER £900 Per Month

SKYSCRAPER £1,900 Per Month

HOSTED LANDING PAGE VIA MPU £2,500 Per Month

HOME-PAGE PEEL BACK £3,000 Per Month

MICRO-SITE Poa

EXPANDABLE BANNERS £1800 Per Month

INTERSTITIAL £2400 Per Month

SIDEKICK £2400 Per Month

FLOATING ADS £1800 Per Month

FLOOR ADS/ CATFISH £1600 Per Month

PEEL BACK £1500 Per Month

PEEL OFF/POP UP £2300 Per Month

CUSTOM DIGITAL CREATIVES

TECHNICALSPECIFICATIONS

All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.

MAGAZINE SET TO A4 210mm X 297mm

WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm

1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm

DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm

1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm

1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm

1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm

1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm

1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm

ANDY GIBB

DIVISIONAL DIRECTOR

01474 520261andy@h2opublishing.co.uk

CONTACTS

TRISTAN O’HANA

GROUP EDITOR

01474 520247tristan@h2opublishing.co.uk

H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ

0345 500 6008 www.h2opublishing.co.uk

casualdiningmagazine.co.uk @CasualDiningMag H2O Publishing www.h2opublishing.co.uk @h2opublishing

CHARLOTTE MELLOR

FEATURES EDITOR

01474 520269charlotte@h2opublishing.co.uk