contact activity with listeners/donors
DESCRIPTION
Contact activity with listeners/donors. Each Radio Maria radio station is invited to initiate contact activities with the individual listeners. Italy : One of the countries most affected adversely by the economic crisis. Radio Maria Italia increases its audience, - PowerPoint PPT PresentationTRANSCRIPT
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Contact activity with listeners/donors
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Each Radio Maria radio station
is invited to initiatecontact activities
with the individual listeners
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Italy:One of the countries
most affected adversely by the economic crisis
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Radio Maria Italiaincreases its audience, but finds it difficult to
develop economic support
5
Posta
Banca
Lasciti
Analisi offerte 2012
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Our radio stations continue to grow.
There are many projects in the works, but the
resources to finance them are lacking
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We need to enhance and support, at the local level, World Family co-financing
programmes
8
Each Radio Mariais invited to promote
F U N D R A I S I N G
activities
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We need to raise funds
so that we can continue
to spread love
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We need our listeners’ support
so that we can continue to be near those in need
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The donation originatesfrom the radio-listener
relationship
We will never obtain that which we never ask for!
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Contacts’ information
Let’s start getting to know the people who move around
the radio and around us
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Case history: Italian Switzerland
Magazine distribution: door-to-door
Donors = 100Donations = € 102,000Costs= € 11,400
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DONATIONS
- 4% - - - - - 93% 3% - 100%- 96,7% - 0,1% - - - 3,2% - - 100%- 95% - - - - - 5% - - 100%- - - - - - - - - - no dati
- - - - 2,96% 1,12% - 100%- - - - - - - - - - no dati- 77% 22% - - 1% - - - - 100%
91% 5% - - - 1% - 2% 1% - 100%0,5% 17% 1,5% 0,5% 1,5% - 5,5% 1% - 72,5% 100%
- - - - - - - 98% 2% - 100%- - - - - - - - - - no dati
10% 8% - - - 1% - 11% 4% 66% 100%15% 5% 40% - - - - 25% 25% - 110%
- - - - - - - - - - no dati- - - - - - - - - - no dati
16% 25% 55% - - - - 4% - - 100%1,72% 15,91% 44,90% - 1,85% - 0,9% 34,72% - - 100%70% - - - - 0,5% - 27% 0,5% 2% 100%2% 6% - 2% - - - 62% - 28% 99%
ROMANIAROMANIA (ungherese)
SOUTH TIROLSPAIN
ITALYLITHUANIA
SERBIASLOVAKIA
ALBANIA
NETHERLANDS
AUSTRIABELGIO
BOSNIA HERZEGOVINACROATIA 95,92%FRANCE
GERMANYHUNGARY
SWITZERLANDUKRAINE
Bonificopostale
Bonifico bancario
RIDBancario
Carta di credito
Assegni PayPal Lasciti ContantiMoney
box
Altro (sms, bollettino postale,
collette, …)
TOTAL
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DONATIONS
- 12,6% 4,7% 30,6% - - - 7,1% - 45% 100%- - - - - - - 100% - - no dati- 5% - 0,5% 2% - - 0,5% - 92% 100%- - - 1% 38% 1% - 60% - - 100%- - - 1% 48% 1% - 50% - - 100%- 8,18% 24,51% 12,71% 0,34% - - 53% 1,26% - 100%- 32% - 3% - - 9% 53% - - 97%- 49% 12% - - - - 39% - - 100%- 68% 5% - 1% - - 6% - 20% 100%- 28% 10% - - - - 20% - 42% 100%- 5% - 2% 20% - - 73% - - 100%- 46% 10% 2% 10% - - 15% - 17% 100%- 20% 23% - - - - 57% - - 100%- 1% 19% 21% 2% - - 44% 9% 4% 100%- 5% 23% 12% 12% - - 15% - 33% 100%- - - - 30% - - 70% - - 100%- 40% - - - - 2% 31% 5% 22% 100%- - - 6% - - - 73% - 21% 100%
5% 10% 10% 20% 50% 3% - 1% 1% - 100%15% 9% 5% 5% 55% 0,5% - 10% 0,5% - 100%
- - - 1% 80% - - 19% - - 100%- 45% - - 5% - - 30% - 20% 100%
USA (Houston)USA (NY-Amigos)USA (NY-Friends)
PERUURUGUAY
VENEZUELA
ARGENTINABOLIVIABRAZIL
CHILECOLOMBIA
COSTA RICA
CANADA hmwnCANADA Italy
DOMINICAN REP.ECUADOR
EL SALVADORGUATEMALA
MEXICONICARAGUA
PANAMAPARAGUAY
Bonifico postale
Bonifico bancario
RID bancario
Carta di credito
Assegni PayPal Lasciti ContantiMoney
box
Altro (sms, bollettino postale,
collette, …)
TOTALE
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DONATIONS
- - - - - - - 100% - - 100%- 3% 2% - 5% - - 85% - 5% 100%- - - - - - 3% 5% 70% 20% 98%- 5% - - 5% - - 80% 2% 5% 97%- - - - - - 20% 80% - - 100%- - - - - - - - - - no dati- - - - - - - - - - no dati- - 23% - - - - 58% 9% - 90%- - - - - - - 40% 20% 40% 100%- - - - - - - 100% - - 100%
0,5% 41,17% - - 5% - - 18,75% - 34,58% 100%- - - - - - - - - - no dati- 2% - - 25% - - 60% - 13% 100%- - - - - - - 60% - 40% 100%- 6,7% - - 21,7% - - 51,2% 2% 18,4% 100%- - - - 10,1% - - 77,3% 3,9% 8,7% 100%- 1% 2% - 4% - - 74% 19% - 100%- - - - 4% - - 64% 2% 30% 100%
UGANDAZAMBIA
BURKINA FASOBURUNDICAMERUN
CENTRAL AFRICAN REP.CONGO BRAZZ. (POINTE NOIRE)
CONGO REP. DEMOC. (EST - BUKAVU)CONGO REP. DEMOC. (CENTRO - KANANGA)
GABONKENYA
IVORY COASTMALAWI
MOZAMBIQUERWANDA
SIERRA LEONETANZANIA
TOGO
Bonifico postale
Bonifico bancario
RID bancario
Carta di credito
Assegni PayPal Lasciti ContantiMoney
box
Altro (sms, bollettino postale,
collette, …)
TOTALE
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DONATIONS
Bonifico postale
Bonifico bancario
RID bancario
Carta di credito
Assegni PayPal Lasciti ContantiMoney
box
Altro (sms, bollettino postale,
collette, …)
TOTALE
- - - - - - - - - - no dati- 30% - - - - - 40% 30% - 100%- - - - 12% - - 39% 11% 38% 100%- 10% 0,01% - 20% - - 16% 1% 1% 48,01%PAPUA NEW GUINEA
INDIAINDONESIA
PHILIPPINES
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I invite you to build,day after day
a database of contacts
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Let’s not waste the wealth that comes from the
numerousdaily contacts, as they:
increase the listener’s loyalty strengthen the relationship produce donations
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Contacts Master RecordName
SurnameTelephone no.
AddressE-mail
Offers made(amount, date, method,
etc.)
New contact
Information Office
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IN SUMMARY:
There are many World Family projects in the planning but the financial resources are lacking the international economic situation requires of us the commitment to look for the help of kind souls we need to find out more about the people who are listening to us, who revolve around us each radio station knows their listeners/donors, and communicates, grows, develops with them
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IN SUMMARY:
The master record is built with:
the Editorial Director’s appeals, on the radio the associates’ knowledge the daily phone calls to the radio the campaigns (targeted and non-targeted)
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Representing Radio Maria…………………………… in the capacity of President…………(name and surname)Editorial Director ……………………(name and surname)I intend to contribute to the growth of the World
Family of Radio Maria by committingRadio Maria ……………..to operate through financing plans of its activity aimed at listeners, supporters, friends of the radio (Fundraising plans)
I WILL PARTICIPATE
*specify the reasons for not participating: …………………………………………………………………………………………………………………………
YES NO*
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INFORMATION
CONTACTS/DONORS DATABASEExisting
*if “existing”, specify the number of contacts:1-500 contacts 501-1,000 contacts 1001-10,000 contacts Over 10,000 contacts FUNDRAISING ACTIVITYIndicate type: (regular mail, e-mailing, door-to-door, etc.)
Already carried out: (specify date/period of last fundraising campaign): …………………………To be carried out: (specify start date/period): ……………………………
YES* NO