EKOMATE-SOFTWARE SERVICE COMPANY

Group 5

CONTENT

What is the case study about? What business are we in?# Macro analysis (PEST) Micro analysis (Porter’s five forces) Overview Current Strategy Key Success Factors Issue and Recommendation Future Directions?

What is the case study about? Software service company Found in 1996-Tom Thomas (Self-funded) Focus on International Market 1998-First Contract with USA 2002-Slow Economic downturn in USA 2004-Ekomate and the Scots Network of relationship in international

market

What Business are we in?

Business to Business (International Market)

Small firm seeking international growth Global Highly Competitive

Political : Support from Governments to protect IT SME communities are less. Increasing income tax for IT companies in India Anti-social activities like terrorism

Social :

Customers expect very high degree of quality accreditations which is expensive for SME IT vendors.

Technological :

Changing technologies, software up gradations , Interfacing problems etc.Factors like product obsolesce leads to unstable conditions.

Economic :

Exchange rates Growing labor costs Inflation rates Growing demand of outsourcing Economic disasters like Recession etc

PEST

Micro (Porter’s five forces)

-Current Strategy overview-Current Goal A vision towards Global

expansion

Current Objective Expanding the market to Europe

Present Strategic Capabilities Native English speaker, a number of IT engineers in India, Many non- residential Indian (Network), High cost competitiveness, clear target markets

Current action and business channel

Using network rather than direct business opportunities.

Key Success Factors

Industry Network in US Non-resident Indians (NRIs) society Skilled Labor force ISO accreditation Competitive price Targeting wide international market Professional Mentor

Issues & Recomendations

Issues Recommendations

• Small & Medium Scale Projects

• One-off projects

• No product whatsoever

• Not easy to get clients directly

• Lack of local partners

• Diversification

• Develop own product for sale/licence

• Freelance websites (Elance, Guru, RAC)

• Sales representatives

• Long term contract (Support Service)

• Participate Exhibitions/IT fairs

• Develop strong portfolio

Future Directions

Establish front-office in major cities (UK,USA,ITALY)

Strong marketing force Create more local partnership Sustaining work Specialise in Internet enabled

applications Mobile phone application development Business Process Outsourcing (BPO)

Thank You!