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A CASE-STUDY REVIEW

• Introduction

• Business initiatives

• Strategies

• SWOT analysis

• Financial statement

• Awards

• Road ahead

VISIONTo apply innovative solutions to solve critical

problems relating to "Quality of Education"

and "Access to Education" for all

INTRODUCTION Founded in 1994 by Mr. Shantanu

Prakash

It provides ITES

It serves the K-12 segment in India as well as in other countries like US, Singapore, China and Sri Lanka

Reaches out to over 23000 schools and 12 million learners world wide

PRODUCT LINE

BUSINESS INITIATIVE

B2B Division Smart Class, ICT, Professional Development Product

Retail and Consulting Mathguru, ETEN, Millenium Schools, TMS, Vidhya Prabhat

schools, learninghour.com,RTW and Euro Kids

STRATEGIES• EDUCOMP recognized scope and opportunity for providing IT

Enabled learning solutions in Indian schools

• EDUCOMP deployed a trained program administrator at every school that implemented smart class

EduComp

EduInfraResponsible for constructing

establishing infrastructure(K-12 schools)

EduManage Supplying IP like curriculum books, smart class products etc.

• It focused on acquisitions, acquired equity stakes in global companies like Learning.com, Ask n learn pvt. ltd to expand its smart class product globally.

• For govt. schools , they adopted PPP strategy and also provided content in regional languages.

• They partnered with WIPRO & MICROSOFT and many NGO for executing its teacher training program.

• It followed franchising route to expand pre schools

RETAIL PENETRATION STRATEGY

• MATHGURU• LEARNINGHOUR.COM• WIZIQ

TUTORING MILLINEAUM LEARNING SYSTEM

K-12 INITIATIVES

• PRE SCHOOL • ROOTS TO WINGS • CATERED TO THE K-12

SEGMENT• HIGH QUALITY EDUCATION

SWOT ANALYSISSTRENGTHS

First mover advantageDevelop content in regional languages

Expansion through -Acquisition and joint ventures abroad & integration

and diversification strategies Training for teachers acted as a

barriers for new entrants

WEAKNESSRequires trained staff – so less

teachers availableGovt. schools low spending on

infrastructureCharges on per student basis:

1.dependent on no. of students2. dependent on reputation of school

OPPORTUNITIESNCLB act of US

Emerging IT eraLack of standardize and high quality

education in tier III townsShortage of schools in country

Increased govt focus on education

THREATSIts a capital intensive business

Being an emerging and growing business it invites competition

Payments from govt. could be delayedRisk of change in govt. policy

Gaining acceptance in tier II and tier III cities

INCOME STATEMENT2006 2007 2008 2009

537.72 1121.72 2769.03 5175.30

322.78 672.02 1739.21 3154.70

214.94 449.70 1029.93 2020.60

Particulars

Total Income

Total ExpensesNet Revenue

RECOGNITION & REWARDS!!!

• Featured in BT-500 2009 list of most valuable private companies in India

• Awarded CNBC-ICICI Bank emerging India award as Company of the year 2005

• Featured in Forbes magazine's 200 Best Under A Billion

To serve 15

million learners by 2010

Become top 5 K-

12 educatio

n compani

es worldwide by 2012

1-business management 2-hospitality 3-tourism management

ROAD AHEAD

UNDERSTANDING