educomp ventures pvt. ltd

8/8/2019 Educomp Ventures Pvt. Ltd.

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Brought to you by:

KETAN GULATI

ADITYA CHANDEL

CHANDAN RAJ

ANCHAL GUPTA

ANKITA TIWARIDEVANG CHAUHAN



AGENDA

1. An intro to Educomp2. The making of a success

3. Now that‟s what we call„BUSINESS‟

4.A word with the winner

Mr. Prakash5. An entrepreneurial analysis

6. Road Ahead



To apply innovative solutions

to solve critical problemsrelating to "Quality ofEducation" and "Access to

Education" for all.

VISION



The writing of a new saga…

by

Mr. Shantanu Prakash



HOW IT ALL STARTED!!!!

Founded in 1994 by Mr. ShantanuPrakash.

It provides information technologyenabled solutions (ITES) tostudents, parents and schools.

It serves the K-12 segment in

India as well as in other countries like US, Singapore,China and Sri Lanka.



CONTINUED ……

27 offices worldwide including an office in

Canada, 20 in India, two in Singapore, one inSri Lanka, and three in the United States.Inaddition, the Company operates through its

various subsidiaries including authorGEN,

Threebrix eServices, Learning.com, AsknLearn Pvt Ltd, Singapore and via itsassociates such as Savvica in Canada.

Educomp Group reaches outto over 21,000 schools and

10.99mn learners and educators

across the world.



Affiliates.



Business

Initiatives



Offerings

•B2B Division ( products are- Smart Class,ICT, Professional Development Product)

•Retail and Consulting (products are –

Mathguru, ETEN, Millenium Schools,TMS,Vidhya Prabhat schools, learninghour.com,learnhub, RTW and Euro Kids)



1. Company‟s sales of Rs 5011.7mn

B2B – 91.7%R&C –8.3%

2. Gross Margin of Rs 2434.40mnB2B – 94.38%

R&C –5.62%

Contributions for 2008 - 09



B2B Products



A)SMARTCLASS

• Aimed at privateschools

• Used sources such asgraphics,3D images

and video clips alongwith traditional chalkboard method of teaching. This helped

in visualizing thingsbetter with the helpof graphicalrepresentation .



3. Smartclass RollingDigiboard system was

used to convertclasses into smartclassrooms. Thesystem was connectedto the pc in the

classroom which inturn was connectedto the knowledgecenter of the school.

4. Teachers use pc inthe classroom toaccess content fromthe knowledge center



5. Smart AssessmentSystem was used toframe mcq‟s. Hand

held remote device wasused to answer them

6. BOOT Model



B) Instructional AndComputingTechnology

1. Served governmentschools through ICTwhich was renamed

as Edureach in 20082. It is the secondlargest businesssegment of Educompwhich contributed22.7% of sales and10.3% of grossmargins for 2008-09



3. Content was

developed inregional languageand those topicswere selected whichcould be bestexplained usingmultimedia

4. BOOT Model



C) ProfessionalDevelopment

1. Offered training to

private andgovernment schools for using ITeS

2. Trained over 1.4 mnteachers by the end of

2008-09

3. Partnered with co‟s

like Wipro and Microsoft and with NGO‟S for executing

teacher training

program across India



4. This sector contributed 5.7% of

sales and 7.12% of gross profitmargin of Educomp for 2008-09



Retail and Consulting



RTW AND

EURO KIDS• Entered the pre school segment of education

• Educomp followed franchising route to expandpre schools.

• RTW was the first structured and processdriven IP in early child education in India

•As of July 2009, Eurokids was the largest preschool chain in India with over 450 franchisesspread across India



TMS, VIDHYAPRABHAT AND

MILLENIUMSCHOOLS

•With these it catered to the K-12 segment

•MLS had a formative assessment featurethrough which teachers could assess their

students at the end of every session



LEARNING

HOUR

•Provided courses on subjects likeenglish , maths, accounts, vedic maths,

memory retention and economics

•Provided coaching for entrance testfor competitive exams like IIT-JEE



MATHGURU

•Provided online math help to students byusing virtual pen and notebook

•In addition to these students could also listento recorded explanation given by a teacher

online•Benefit over a teacher- students could accessat their convenient time and place and canalso see and hear explanation as many times

as he wants



LEARN HUB

•Acquisition of a majority stake inSavvica gave access to Learn Hub

•It‟s a social learning networkwhere students and teachers caninteract, share data etc



BACKGROUND NOTE

Planetvidya.com in 1999- provided with web based

study material, educational activities & projects &

internet links.

Partnership with WIPRO in 2001, Wipro‟s Applying

Thought in Schools(ATS) program to train teachers.

In 2002, it formed a US –based subsidiary ,

EDUMATICS CORPORATION , to develop and market

its e-learning tech.

In 2003, it launched its Educomp Smart Class

Content for private schools & ICT divison for

governmental schools.



CONTINUED…

In 2004,it ventured into Asia-Pacific Region with a

pilot project in Cedar Girls High School, Singapore.

In 2005 ,it started with Online Tutorials for

teaching mathematics .

In 2006, became a publicly held company with IPO

of 4 mn shares.it also launched mathguru.com and

also it launched its first pre school, ROOT TO

WINGS in Delhi for children of 2-4 yrs.

In 2007, aggressive acquisition of stakes in number

of companies for expansion.

In 2008, 50% equity stake in Euro kids

International,



STRATEGIES

EDUCOMP recognized scope and opportunity for

providing IT Enabled learning solutions in Indian

schools in mid 90s.initially it concentrated on

increasing awareness of computers among students

and teachers.

EDUCOMP has two subsidiaries –

EDUINFRA EDUMAN

EDUCOMP deployed a trained program

administrator at every school that implemented

smart class.

Smart assessment system (SAS) was available for

teachers so that they could frame multiple choice

questions to assess students.

BOOT MODEL



STRATEGIES

It focused on acquisitions, acquired equity stakes in

global companies like Learning.com, Ask n learn

pte ltd,to expand its smart class product globally.

For govt. schools , they adopted PPP strategy and

also provided content in regional languages..

They partnered wit WIPRO & MICROSOFT and

many NGO‟S for executing its teacher training

program.

It followed franchising route to expand pre schools.

It handled issue of lack of good faculties at

smaller locations by VSAT enabled learning centers.



RetrenchmentCombination

The Grand Strategies

StabilityGrowth



STRATEGIES



Competitive Strategy

DifferentiationCostLeadership

Focus



ANSOFF‟S MATRIX!!!

MARKET

PENETRATIONPRODUCT

DEVELOPMENT

MARKET

DEVELPOMENT DIVERSIFICATION

PRODUCT DEVELOPMENT

MAR KE TDE VE L

OP ME NT

E XI S TI N

G

EXISTINGNEW

NE W



SWOT ANALYSIS:STRENGTHS

First mover advantage

Developcontent inregional

languages.

Hugesubscriber base

Innovations-easy to

understand.

low pricesagainst

competitors.

Expansion through - Acquisition and joint ventures

abroad & integration anddiversificationstrategies.

Training for teachers actedas a barriers

for new entrants.



WEAKNESSES Requires trained staff – so less

teachers available.Govt. schools low spending on

infrastructure.

Dependency on EDUCOMP for technicalassistance.

Changes require investment.

Charges on per student basis.

1. dependent on no. students.

2. dependent on reputation of school.

Less acceptability in society.



OPPORTUNITIES



SOCIALENTREPRENEURSHIP

REASONS TO SUCCESS



REASONS TO SUCCESS…“PURE BUSINESS”

• Understand the two very fundamental

questions:

– Is the business inherently scalable?

»Technology is always scalable

–

Is the market opportunity large enough?» 220 million kids – one millionschools – five million teachers

• One major aspect is to have HIGH QUALITY

PEOPLE – SMART PEOPLE – PASSIONATE • Over 4000 employees and an attrition rateof MERE 3%. More than 25 employees whoare dollar millionaires

• Secret sauce of stickiness



RECOGNITION &REWARDS!!! Educomp wins NASSCOM Foundation

Social Innovation Honours-2010.Featured in BT 500 2009 list of most valuable private companies in India .Ranks first in Education & Trainingin India‟s Best Companies to WorkFor 2009 .

Emerging Franchisor of the Year 2008.

Featured in Forbes magazine's 200Best Under A Billion .

Awarded CNBC-ICICI Bank emergingIndia award as Company of the year 2005



ROAD AHEAD

They created a competitive edge by

providing innovative products like Parentempowerment program, Kindermusik.

It plans to serve 15 million learners by2010 & aims to become top 5 K-12

education companies worldwide by 2012. It is to expand its courses offered andinclude business management ,hospitalityand tourism management to enhance

employability. It plans to develop schools incollaboration with real-estate developers.



• “Contrary to popular beliefs education

is highly valued by people of allclasses and communities of India,therefore there is increasing pressurefrom people at bottom of the social pyramid for quality education with arising no. of families prepared tospent large proportion of therehousehold incomes to provide highquality education to their childrenand EDUCOMP hope to facilitate this

process….”

-SHANTANU PRAKASH

educomp ventures pvt. ltd

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