Economy & Economy & CultureCulture

Roaring TwentiesRoaring Twenties

• I. New EconomyI. New Economy

– A. TechnologyA. Technology

• 1. Electricity1. Electricity

– Rising DemandRising Demand

– 1913-1927 4x 1913-1927 4x Customers Customers

– 16% to 63% w/ 16% to 63% w/ lights lights

• 2. New Products2. New Products

Roaring TwentiesRoaring Twenties

• I. New EconomyI. New Economy

– B. ConsumerismB. Consumerism

Roaring TwentiesRoaring Twenties

• I. New EconomyI. New Economy

– B. ConsumerismB. Consumerism

• 1. Buying on Credit1. Buying on Credit

– Old View v. New ViewOld View v. New View

– Installment PlanInstallment Plan

– 1929 = 60% Cars, 70% 1929 = 60% Cars, 70% of furniture, 80% of furniture, 80% vacuums, radios, vacuums, radios, refrig., 90% sewing & refrig., 90% sewing & washing machineswashing machines

Roaring Twenties Roaring Twenties • I. New EconomyI. New Economy

– C. AdvertisingC. Advertising

Roaring TwentiesRoaring Twenties• I. New EconomyI. New Economy

– C. AdvertisingC. Advertising

Roaring Twenties Roaring Twenties • I. New EconomyI. New Economy

– C. AdvertisingC. Advertising

• 1. Bruce Barton1. Bruce Barton

“Picked up 12 men from the bottom of society and forged an organization that conquered the world.”

Roaring Twenties Roaring Twenties • I. New EconomyI. New Economy

– D. Increased ProductivityD. Increased Productivity• 1. Scientific Management1. Scientific Management

– E. Henry Ford & AutomobileE. Henry Ford & Automobile• 1. Model T1. Model T

Roaring Twenties Roaring Twenties • I. New EconomyI. New Economy

– E. Henry Ford & AutomobileE. Henry Ford & Automobile• 2. Assembly Line2. Assembly Line• 3. Factory Town & 3. Factory Town &

PhilosophyPhilosophy

• I. New EconomyI. New Economy– F. Impact of AutomobileF. Impact of Automobile

• 1. Economic Impact1. Economic Impact• 2. Social Impact2. Social Impact

Roaring Twenties Roaring Twenties

• I. New Economy I. New Economy

– G. Labor in the New EraG. Labor in the New Era

• 1. “Welfare Capitalism”1. “Welfare Capitalism”

• 2. “American Plan” (open shop)2. “American Plan” (open shop)

• 3. Hard Times for Organized Labor3. Hard Times for Organized Labor

– H. Farm ProblemsH. Farm Problems

Roaring TwentiesRoaring Twenties

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 1. Radio1. Radio– a. 1920, KDKA a. 1920, KDKA

(Pittsburgh)(Pittsburgh)

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 1. Radio1. Radio– b. 1930 = +800 stations b. 1930 = +800 stations

& 10 million radios& 10 million radios» NBC & CBSNBC & CBS

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 1. Radio1. Radio– c. Bring People c. Bring People

TogetherTogether

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 2. Movie Industry2. Movie Industry

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 2. Movie Industry2. Movie Industry

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 2. Movie Industry2. Movie Industry

Roaring Twenties Roaring Twenties

http://www.youtube.com/watch?v=2MUBrClhgks

http://www.youtube.com/watch?v=MdPgGqnjSTI

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 2. Movie Industry2. Movie Industry

Roaring Twenties Roaring Twenties

The Jazz Singer

• II. New CultureII. New Culture– A. Entertainment/Mass MediaA. Entertainment/Mass Media

• 2. Movie Industry2. Movie Industry

Roaring Twenties Roaring Twenties

Clara Bow Mary Pickford

• II. New CultureII. New Culture– B. Popular HeroesB. Popular Heroes

• 1. Sports1. Sports

Roaring TwentiesRoaring Twenties

• II. New CultureII. New Culture– B. Popular HeroesB. Popular Heroes

• 1. Sports1. Sports

Roaring Twenties Roaring Twenties

http://www.youtube.com/watch?v=uS7Iq_I0i6M

• II. New CultureII. New Culture– B. Popular HeroesB. Popular Heroes

• 1. Sports1. Sports

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– B. Popular HeroesB. Popular Heroes

• 2. Charles Lindbergh2. Charles Lindbergh

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– B. Popular HeroesB. Popular Heroes

• 3. Amelia Earhart3. Amelia Earhart

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– C. Women & Changing RolesC. Women & Changing Roles

• 1. Revolution in Morals1. Revolution in Morals– a. Flapper Imagea. Flapper Image– b. Sigmund Freudb. Sigmund Freud

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– C. Women & Changing RolesC. Women & Changing Roles

• 1. Revolution in Morals1. Revolution in Morals– c. Margaret Sanger & Birth Controlc. Margaret Sanger & Birth Control

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– C. Women & Changing RolesC. Women & Changing Roles

• 2. At Home, Divorce, & 2. At Home, Divorce, & EducationEducation

Roaring Twenties Roaring Twenties

“No Ring”

• II. New CultureII. New Culture– D. Jazz AgeD. Jazz Age

Roaring Twenties Roaring Twenties

• II. New CultureII. New Culture– E. Harlem RenaissanceE. Harlem Renaissance

• 1. Poets and Musicians1. Poets and Musicians• 2. Marcus Garvey2. Marcus Garvey

– a. UNIA & “Back to Africa”a. UNIA & “Back to Africa”

Roaring Twenties Roaring Twenties

Zora Neale Hurston

• II. New CultureII. New Culture

– C. Literature of AlienationC. Literature of Alienation

• 1. “Lost Generation”1. “Lost Generation”

– H.L. MenckenH.L. Mencken

– F. Scott FitzgeraldF. Scott Fitzgerald

– Theodore DreiserTheodore Dreiser

– Ernest HemingwayErnest Hemingway

– Sinclair LewisSinclair Lewis

– William FaulknerWilliam Faulkner

– Poetry—Eliot, Frost, Poetry—Eliot, Frost, CummingsCummings

• 2. Architecture—Frank Lloyd 2. Architecture—Frank Lloyd WrightWright

Roaring TwentiesRoaring Twenties