reclaiming culture: challenging the 'experience economy
TRANSCRIPT
Reclaiming culture Challenging the experience economy
Discourse Power Resistance (DPR) Conference 201408-10 April 2014
Peter VlachosUniversity of Greenwich
vp11greacuk
Rise of the lsquoexperience economyrsquo
bull Decline in manufacturing plus rise of globalisationbull lsquoCreative industriesrsquo discourse (DCMS)bull Making money from leisure
ndash Reverses classical view of human needs (eg Maslowe)
bull Consumption orientedndash The lsquovisitor economyrsquo The lsquonight economyrsquo
bull From censorship and regulation to instrumental use of culture as a driver of urban economic growth
Intrinsic vs instrumental
bull Sustained attack on the intrinsic value of the arts and culture in society ndash Though I argue instrumentalism is not a new phenomenon
bull Since New Labour and the rise of Cool Britannia the cultural sector has found itself increasingly subsumed in neo liberal discourse
bull Culture has been reduced to its instrumental value for example in the interests of regenerationgentrification to attract tourism poundseurosdollars and to attract knowledge workers the so-called creative class
bull See Flew 2012
bull httpswwwgovukgovernmentnewscreative-industries-worth-8million-an-hour-to-uk-economy
bull httpwwwargoscoukstaticSearchID7233005782c_117Ccategory_root7CGifts7C33005782pp50qEXPERIENCEhtm
Creative and Cultural Labour
bull The lsquoexceptionalrsquo economy of the arts (Abbing)
ndash `romanticrsquo notion of the economically aloof artist persists
bull The lsquocreative classrsquo (Florida)
ndash Empirical and logical inconsistencies
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Rise of the lsquoexperience economyrsquo
bull Decline in manufacturing plus rise of globalisationbull lsquoCreative industriesrsquo discourse (DCMS)bull Making money from leisure
ndash Reverses classical view of human needs (eg Maslowe)
bull Consumption orientedndash The lsquovisitor economyrsquo The lsquonight economyrsquo
bull From censorship and regulation to instrumental use of culture as a driver of urban economic growth
Intrinsic vs instrumental
bull Sustained attack on the intrinsic value of the arts and culture in society ndash Though I argue instrumentalism is not a new phenomenon
bull Since New Labour and the rise of Cool Britannia the cultural sector has found itself increasingly subsumed in neo liberal discourse
bull Culture has been reduced to its instrumental value for example in the interests of regenerationgentrification to attract tourism poundseurosdollars and to attract knowledge workers the so-called creative class
bull See Flew 2012
bull httpswwwgovukgovernmentnewscreative-industries-worth-8million-an-hour-to-uk-economy
bull httpwwwargoscoukstaticSearchID7233005782c_117Ccategory_root7CGifts7C33005782pp50qEXPERIENCEhtm
Creative and Cultural Labour
bull The lsquoexceptionalrsquo economy of the arts (Abbing)
ndash `romanticrsquo notion of the economically aloof artist persists
bull The lsquocreative classrsquo (Florida)
ndash Empirical and logical inconsistencies
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Intrinsic vs instrumental
bull Sustained attack on the intrinsic value of the arts and culture in society ndash Though I argue instrumentalism is not a new phenomenon
bull Since New Labour and the rise of Cool Britannia the cultural sector has found itself increasingly subsumed in neo liberal discourse
bull Culture has been reduced to its instrumental value for example in the interests of regenerationgentrification to attract tourism poundseurosdollars and to attract knowledge workers the so-called creative class
bull See Flew 2012
bull httpswwwgovukgovernmentnewscreative-industries-worth-8million-an-hour-to-uk-economy
bull httpwwwargoscoukstaticSearchID7233005782c_117Ccategory_root7CGifts7C33005782pp50qEXPERIENCEhtm
Creative and Cultural Labour
bull The lsquoexceptionalrsquo economy of the arts (Abbing)
ndash `romanticrsquo notion of the economically aloof artist persists
bull The lsquocreative classrsquo (Florida)
ndash Empirical and logical inconsistencies
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
bull httpswwwgovukgovernmentnewscreative-industries-worth-8million-an-hour-to-uk-economy
bull httpwwwargoscoukstaticSearchID7233005782c_117Ccategory_root7CGifts7C33005782pp50qEXPERIENCEhtm
Creative and Cultural Labour
bull The lsquoexceptionalrsquo economy of the arts (Abbing)
ndash `romanticrsquo notion of the economically aloof artist persists
bull The lsquocreative classrsquo (Florida)
ndash Empirical and logical inconsistencies
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
bull httpwwwargoscoukstaticSearchID7233005782c_117Ccategory_root7CGifts7C33005782pp50qEXPERIENCEhtm
Creative and Cultural Labour
bull The lsquoexceptionalrsquo economy of the arts (Abbing)
ndash `romanticrsquo notion of the economically aloof artist persists
bull The lsquocreative classrsquo (Florida)
ndash Empirical and logical inconsistencies
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Creative and Cultural Labour
bull The lsquoexceptionalrsquo economy of the arts (Abbing)
ndash `romanticrsquo notion of the economically aloof artist persists
bull The lsquocreative classrsquo (Florida)
ndash Empirical and logical inconsistencies
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Cutting edge creativeshellip
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
hellipor precarious cultural workers
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
The gentrification contradiction
bull The interplay between gentrification and the precarious employment in the creative and cultural industries
bull Creative workers are priced out of the gentrified locales they helped to create (Zukin)
bull Example Westminster councilbull httpwwwtheguardiancomhousing-
network2012jan13westminster-housing-west-end-workers
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Unpaid internships
bull Rampant unpaid labour presented as internships
bull lsquoPro-Amrsquo debates
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
RE the great intern debate
25 February 2014Evening Standard Letters
RE the great intern debate I have no problem with short unpaid work experience and encourage my own students to obtain as much experience as possible However longer internships (six weeksrsquo full-time work or the equivalent) which are unpaid ultimately act to depress wages What message do we send young people at the start of their careers when we tell them their work is (literally) of zero valueThere is the issue of supply and demand in the creative industries and we need to be open and honest with students as to what working in such industries entails but there is no place for exploitation The terms ldquointernshiprdquo ldquowork experiencerdquo and ldquovolunteeringrdquo all need stricter definition
Peter Vlachos University of Greenwich
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
A new twist on agglomeration theory
bull Symbolic (cultural) value to extract monetary value Cities have become playgrounds for conspicuous consumption
bull Increasingly policymakers and property developers are interested only in the (historical) simulacrum of culture (buzzy and edgy being common tags)
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Example
bull St Martinrsquos School of Art former buildings in central London converted to luxury residential development
bull Prices ldquofrom pound2000000rdquo
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
httpwwwsaintmartinsloftscom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
bull httpwwwhomesandpropertycoukproperty-newsnew-homesnew-homes-are-brightest-stars-londons-west-end
bull httpresidentialjoneslanglasallecoukproperty-searchproperty-detailsaspxt=dampid=JLLATD34383
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Compare cultural worker incomes
bull Average artists salary in UK pound19876 (Artshub Oct 2013)
bull Over half (56) of musicians surveyed earn less than pound20k and 60 of musicians report working for free in the past 12 months (Musicians Union 2012)
bull These salaries are low and compare unfavourably to other professionals whorsquove invested similar amounts of time and money into education and training
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Design and Artists Copyright Society (2010)
bull photographer pound15000
bull illustrator pound15723
bull fine artist pound10000
bull 35 having a formal second job
bull Compare UK national median wage of pound21320
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
WHAT MIGHT EXPLAIN THESE ONGOING TENSIONS
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Freudian perspective
bull Repression of basic instinctual drives
bull Sublimation to lsquoproductiversquo ends including aesthetic lsquocivilisingrsquo
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Marxist perspective
bull Art as ideologysuperstructure reinforcing class distinctions
bull Cultural workers as oppressed labour (proletariat)hellip
bull hellip or cultural workers (and intermediaries) as petite bourgeoisie
bull Socialist realist art as potential for raising class consciousness
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Herbert Marcuse
bull lsquoBasic repressionrsquo vs lsquosurplus repressionrsquo
bull What is lsquosurplusrsquo repression in historically determined
bull In the face of rising living standards there are calls for liberation
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
lsquoRepressive desublimation
bull Liberation hellip but only to the extent that the interests of capital are served both in terms of accumulation and ideology
bull Can this explain the rise of culturecreative oriented urban development policy
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
bull ldquoTheyre selling hippie wigs in Woolworths man The greatest decade in the history of mankind is over And as Presuming Ed here has so consistently pointed out we have failed to paint it blackrdquo
ndash Danny ldquoWithnail and Irdquo film 1986
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
ldquoGirl powerrdquo Another case of repressive lsquofreedomrsquo
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Concluding thoughts
bull The intensification of instrumentalism in culture
ndash Consider ACGB lsquoexcellence and accessrsquo origins
bull What is the potential for cultural liberation in the face of Marcuses pessimism
bull Reclaiming culture pleasure ritual (Aristotle)
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Reclaiming culture
bull We need to challenge consciously the current dominant ideology of culture as instrument
bull Reclaim culture as shared social human experience
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Some references
bull Abbing H (2002) Why are artists poor The exceptional economy of the arts Amsterdam Amsterdam University Press
bull Department of Culture Media and Sport (2001) Creative industries mapping document London Department of Culture Media and Sport (UK)
bull Flew T (2012) The creative industries culture and policy London Sage
bull Florida R (2004) Cities and the creative class Abingdon Routledgebull Marcuse H (19551974) Eros and civilisation Boston Beacon Pressbull Marcuse H (1964) One dimensional man Boston Beacon Pressbull Zukin S (1989) Loft living culture and capital in urban change New
Brunswick NJ Rutgers University Press
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
THANK YOU QUESTIONSDISCUSSION
Peter Vlachos University of Greenwich email vp11greacuk
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom
Case Distillery District Toronto
bull httpwww3thedistillerydistrictcom