© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

Halloween, Thanksgiving, Holiday/Christmas, New YearsOctober, November, December

2019 HOLIDAY MAILER TEMPLATES

Easy. Engaging.Effective.

19 NEW HOLIDAY DESIGNS INSIDE!

OUR RESULTS AND WHAT’S NEW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

WHY REYNOLDS AND REYNOLDS FOR YOUR HOLIDAY GREETINGS . . . . . . . . . . . . . . . 3

MAILER SIZES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

WALLET CARD OPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

CUSTOMIZE YOUR TEMPLATE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

VARIABLE OFFERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

INSIDE TEXT IDEAS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

HOLIDAY TEMPLATES—INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

HALLOWEEN TEMPLATES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10–13

THANKSGIVING TEMPLATES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14–18

HOLIDAY/CHRISTMAS TEMPLATES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19–44

NEW YEARS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45–50

NEW POSTCARDS WITH POP-OUT WALLET CARDS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

THANK YOU! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

CONTENTS

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.1

AND WHAT’S NEW!RESULTSOUR

Average 2018 Holiday Campaign Results*

Email rds@reyrey.com for complimentary samples*Results based on sample of 50 U.S. campaigns that targeted primarily active and inactive customers.

Results vary based on offers, radius and individual market factors.

22% 703 $67:1RESPONSE RATE SERVICE VISITS ROI

Holiday greetings from your Reynolds Document Services team!! In addition to 17 BRAND NEW templates, we also freshened up some holiday favorites. Check

out these pages to see new designs and fresh updates.Please note, requests for template numbers that have been updated will result in use of the

new art. If you need the old artwork used, please make sure to note that.

HW6 • p 12 HW8 • p 14 HW7 • p 14 TG13 • p 16 TG12 • p 16 TG4 • p 19 TG14 • p 20 59 • p 24

61 • p 46 60 • p 46 62 • p 47

NY12 • p 49 NY11 • p 53 NY10 • p 54

58 • p 24 57 • p 25 56 • p 25 55 • p 26 9 • p 43

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.2

FOR YOUR HOLIDAY GREETINGSREYNOLDS AND REYNOLDSWHY

CREATIVE DESIGN

Eye-catching design can mean the difference between your customer reading your direct mail piece or tossing it in the trash. Our creative design will get your message noticed by standing out in the mailbox.

FLEXIBLE

We will include your logo, amenities, hours, website, and phone number. If you want to change the text of the letter, we can do that. If you want a custom-designed piece, we can do that too.

GOODWILL

Holiday greetings are a great way to build goodwill with customers and show your appreciation for their business.

SIMPLE

You choose the template from one of over 50 designs, and tell us who you want to target. We do the rest!

EFFECTIVE

Customers appreciate saving a little extra during the holidays. Some might delay vehicle maintenance or repairs in lieu of holiday expenses. Offering an incentive might be just the persuasion they need. With our program, customers also love the convenience of the tear-off coupon that they can easily slip into a wallet.

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.3

SIZESMAILER

SELF-MAILER, with Perforated Certificate or Wallet Card

FOLDED

POSTCARDS6 x 9 6 x 11

6⅛ x 12⅛

BookletStyle

8 x 14Booklet

Style6⅛ x 12⅛

6⅛ x 12⅛with

Wallet Card

Front

Back

Front

Back

Front

Back© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

4

OPTIONWALLET CARD

Email rds@reyrey.com for complimentary samples

All 6 1/8” x 12 1/8” holiday mailers can have a convenient, perforated wallet card at the bottom, instead of the tear off panel. Ask your Document Services Consultant for more information on this option.

Template 14WC Template 21WC Template 25WC

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.5

TEMPLATECUSTOMIZE YOUR

OUR TEMPLATES ARE 100% FLEXIBLE!

TEMPLATE CUSTOMIZATION

1. Logo

2. Address, Phone Number, and Website

3. Choice of vehicle images

4. Amenities

5. Personalized/ variable text

6. Service hours

7. Your signature line and contact information

8. Custom offers

These options can be added to ANY template!

CHANGE THE CONTENT

CHANGE THE SIZECHANGE THE COPY

CHANGE THE IMAGES

Each tri-fold mailer is printed on light gloss stock. The unique size of the mailer allows it to stand out from other mail. First Class or Standard Mail postage are available.

3

4

5

6

7

1

12

8

5

6

1

1

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.6

Variable printing allows you to target different customers with different offers within one mailing. The example below illustrates how offers can be changed based on the customer’s service history. Variable printing can also be used to print variable service advisor names or salesperson names.

OFFERSVARIABLE

3 different targets | 3 different offers | 1 campaign

Target 1Current customers, who had service in the past 5 months,

received $5.00 off.

Target 2Recent inactive customers with no service in the past

6-8 months, received $10.00 off.

Target 3Longer-term inactive

customers, with no service in the past 9-12 months, and customers who purchased a car in the last 6-12 months

with no service visits, received $15.00 off.

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.7

IDEASINSIDE TEXT

The text inside each template is completely customizable. If your mailing includes multiple segments, the inside text can vary to fit each one, at no additional charge.

ACTIVE CUSTOMERS:

• Warmest holiday wishes! As we celebrate this joyous season, we wanted to let you know how much we appreciate your business. May your holidays bring you many happy memories. (G1)

• In the spirit of the holiday season, we would like to thank valued customers like you who have been an important part of our success. We have attached a special holiday gift to let you know how much your loyalty is appreciated. We wish you all the best this holiday season. (G2)

• Happy Holidays! It’s the perfect time of year to show our appreciation for customers like you, who have supported our business throughout the year. To show our appreciation, please enjoy the special savings below on your next service. We look forward to seeing you soon! From all of us, we wish you and yours a safe and jolly holiday season. (G3)

• From our <Dealership Name> Family to yours, we hope your holidays bring happy memories and that your new year is excellent. We’re always here to help ensure that your travels are safe, and we’ve included extra special savings below to show our appreciation for your business. We look forward to seeing you soon. (G4)

• Happy Holidays from everyone at <Dealership Name>! May your holidays provide many great memories, and may your new year be one of the best yet. We’ve included special savings below to show our appreciation for your continued business. (G5)

• From the entire <Dealership Name> family to yours, best wishes for the happiest of holidays and a prosperous new year. We have included special savings below to show our appreciation for your continued business. We look forward to seeing you soon! (G6)

INACTIVE CUSTOMERS: • Happy Holidays from our service team! We noticed that you haven’t been in recently and we

wanted to extend a special offer to welcome you back. Just bring the certificate below in to save on your next service. We look forward to seeing you soon! (G7)

POTENTIAL CUSTOMERS:

• Happy Holidays! The <dealership name> service team invites you to “test drive” our service department. Use the certificate below to save xx off your first service with us. We look forward to seeing you soon! (G8)

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.8

TEMPLATESHOLIDAY

6 x 9" POSTCARD

6 x 11" POSTCARD

6⅛ x 12⅛" SELF-MAILER

8 x 14" SELF-MAILER

THEMES SIZES

REALRESULTSThroughout this book, ROI results are shown for previous U.S. customers who ran a campaign that utilized artwork similar to the templates shown. Each customer’s results will vary based on the offers, mailing list criteria, radius, and individual market factors.

HOLIDAY/CHRISTMAS

NEW YEARS

HALLOWEEN

THANKSGIVING

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.9

TEMPLATE HW3

TEMPLATE HW6

REALRESULTS

ROI: $18:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $10, $15, OR $20 OFF SERVICE . LONGER TERM INACTIVES RECEIVED HIGHER DISCOUNTS.

Here’s how this campaign performed for one of our customers!

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HALLOWEEN

HALLOWEEN

NEW!

10© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE HW5

TEMPLATE HW1

6⅛ x 12⅛" SELF-MAILER

HALLOWEEN

HALLOWEEN

8 x 14" SELF-MAILER

11© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE HW8

TEMPLATE HW7

6 x 11” POSTCARD

6 x 11” POSTCARD

HALLOWEEN

HALLOWEEN

NEW!

NEW!

12© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE HW4

6 x 11” POSTCARD

HALLOWEEN

QUICK TIPS to maximize your mailing’s moxie!

Consumers love convenience, so be sure to include amenities like shuttle service, service without an appointment, late service hours, etc., that make your service drive the easy choice.

Many consumers respond to direct mail by going online. In addition to including your website on your mailing, share your social media accounts, too, and leverage a strong Google rating by mentioning it on your mailing, like this: Check out our 4.5 star rating on Google!

1

2

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

13© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE TG12

TEMPLATE TG13

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

THANKSGIVING

THANKSGIVING

NEW!

NEW!

14© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE TG7

TEMPLATE TG10

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

THANKSGIVING

THANKSGIVING

REALRESULTS

ROI: $64:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: 10% OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

15© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE TG5

TEMPLATE TG6

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

THANKSGIVING

THANKSGIVING

REALRESULTS

ROI: $17:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$20 OFF)

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $21:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$20 OFF)

Here’s how this campaign performed for one of our customers!

16© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE TG8

TEMPLATE TG4

6⅛ x 12⅛" SELF-MAILER

8 x 14” SELF-MAILER

THANKSGIVING

THANKSGIVING

REALRESULTS

ROI: $36:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $15 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $24:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $20 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

NEW!

17© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE TG9

TEMPLATE TG14

THANKSGIVING

THANKSGIVING

6 x 11” POSTCARD

NEW!

6 x 11” POSTCARD

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

Extend the life of your mail piece deliciously with this

classic pumpkin pie recipe that customers will want to keep on

hand. (Or, you could use the space for other offers, too!)

18© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATESHOLIDAY/CHRISTMAS

QUICK TIPS to maximize your mailing’s moxie!

Consumers love convenience, so be sure to include amenities like shuttle service, service without an appointment, late service hours, etc., that make your service drive the easy choice.

Many consumers respond to direct mail by going online. In addition to including your website on your mailing, share your social media accounts, too, and leverage a strong Google rating by mentioning it on your mailing, like this: Check out our 4.5 star rating on Google!

1

2

19© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 58

TEMPLATE 59

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

NEW!

NEW!

20© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 56

TEMPLATE 57

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

NEW!

NEW!

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

Make your campaign more engaging with a colouring

page customers can bring in to decorate your service drive.

21© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 53

TEMPLATE 55

HOLIDAY/CHRISTMAS6⅛ x 12⅛" SELF-MAILER

NEW!

HOLIDAY/CHRISTMAS6⅛ x 12⅛" SELF-MAILER

22© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 51

TEMPLATE 52

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $15:1

TARGET: INACTIVE & CONQUEST CUSTOMERS

HOOK: $10 OFF ANY SERVICE (INACTIVE) OR $20 OFF ANY SERVICE (CONQUEST)

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $49:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $25 OFF ANY SERVICE OF $75 OR MORE (SUBARU DEALER)

Here’s how this campaign performed for one of our customers!

23© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 48

TEMPLATE 49

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $41:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $10 OFF ANY SERVICE OR REPAIR

Here’s how this campaign performed for one of our customers!

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

24© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 46

TEMPLATE 47

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $56:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $10 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $59:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $15 OFF OIL CHANGE

Here’s how this campaign performed for one of our customers!

25© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 44

TEMPLATE 45

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

Wallet Card

REALRESULTS

ROI: $81:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $25 OFF ANY SERVICE WITH A SCHEDULED TEST DRIVE

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $78:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$20 OFF)

Here’s how this campaign performed for one of our customers!

26© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 42

TEMPLATE 43

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $39:1

TARGET: INACTIVE CUSTOMERS

HOOK: 20% OFF PARTS AND LABOR

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $109:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $15 OFF ANY SERVICE $50+ (ACTIVE) OR $25 OFF ANY SERVICE $50+ (INACTIVE)

Here’s how this campaign performed for one of our customers!

27© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 38

TEMPLATE 41

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $82:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$20 OFF)

Here’s how this campaign performed for one of our customers!

28© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 35

TEMPLATE 37

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $28:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $10, $20, OR $30 OFF SERVICE OVER $50 . LONGER TERM INACTIVES RECEIVED HIGHER DISCOUNTS.

Here’s how this campaign performed for one of our customers!

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

29© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 33

TEMPLATE 34

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $85:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: UP TO 10% OFF, BASED ON REPAIR ORDER TOTAL

Here’s how this campaign performed for one of our customers!

30© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 31

TEMPLATE 32

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $164:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $20 OFF ANY SERVICE OR REPAIR

Here’s how this campaign performed for one of our customers!

31© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 29

TEMPLATE 30

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

32© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 27

TEMPLATE 28

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

33© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 25

TEMPLATE 26

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $23:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $29 .95 FULL SYNTHETIC OIL CHANGE OR $25 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $152:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: : $15 OFF SERVICE $50+ (ACTIVE) OR $25 OFF SERVICE $50+ (INACTIVE)

Here’s how this campaign performed for one of our customers!

34© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 22

TEMPLATE 23

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $92:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $10 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

35© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

REALRESULTS

ROI: $100:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: 15% OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

TEMPLATE 20

TEMPLATE 21

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $140:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: : $15 OFF ANY SERVICE $50+ (ACTIVE) OR $25 OFF ANY SERVICE $50+ (INACTIVE)

Here’s how this campaign performed for one of our customers!

36© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 16

TEMPLATE 17

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

REALRESULTS

ROI: $26:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: 15% OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

37© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 10

TEMPLATE 14

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $39:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: $20 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $35:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: : $10 OFF (ACTIVE) OR $15 OFF (INACTIVE)

Here’s how this campaign performed for one of our customers!

38© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 6

TEMPLATE 9

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

NEW!

39© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 3

TEMPLATE 4

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

40© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 1

TEMPLATE 2

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $28:1

TARGET: INACTIVE CUSTOMERS

HOOK: $10 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

41© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 60

TEMPLATE 61

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

8 x 14” SELF-MAILER

8 x 14” SELF-MAILER

NEW!

NEW!

Bonus! Design includes 6 fun gift tags that will take

anyone’s gift-giving game to the next level.

(Well, anyone with scissors.)

42© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 62

TEMPLATE 50

8 x 14” SELF-MAILER

HOLIDAY/CHRISTMAS

HOLIDAY/CHRISTMAS

REALRESULTS

ROI: $116:1

TARGET: LAPSED & INACTIVE CUSTOMERS

HOOK: $20 GIFT CERTIFICATE FOR ANY SERVICE

Here’s how this campaign performed for one of our customers!

6 x 11” POSTCARD

NEW!

43© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE 54

HOLIDAY/CHRISTMAS6 x 11” POSTCARD

100% FLEXIBLE DESIGNAll of the images, text, and colors you see can be changed to suit your needs. Here are a few examples of ways dealers customized our holiday campaigns to make them more personal:

Add pictures of the dealership, or pictures of the service or sales teams.

Write your own holiday greeting

Include a local charity in an offer, like offering $10.00 off with a canned food donation or toy for Toys for Tots

1

2

3

44© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE NY7

TEMPLATE NY12

6⅛ x 12⅛" SELF-MAILER

6⅛ x 12⅛" SELF-MAILER

NEW YEARS

NEW YEARS

NEW!

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

45© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

6⅛ x 12⅛" SELF-MAILER

NEW YEARS

Wallet Card

REALRESULTS

ROI: $48:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$20 OFF)

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $31:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$20 OFF)

Here’s how this campaign performed for one of our customers!

TEMPLATE NY4

TEMPLATE NY6

NEW YEARS

6⅛ x 12⅛" SELF-MAILER

46© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE BTS12

TEMPLATE BTS12TEMPLATE NY2

TEMPLATE NY3

6⅛ x 12⅛" SELF-MAILER

NEW YEARS

NEW YEARS

6⅛ x 12⅛" SELF-MAILER

REALRESULTS

ROI: $23:1

TARGET: INACTIVE CUSTOMERS & CONQUEST

HOOK: $5 OFF EVERY OIL CHANGE IN 2018

Here’s how this campaign performed for one of our customers!

REALRESULTS

ROI: $54:1

TARGET: INACTIVE CUSTOMERS

HOOK: $25 OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

47© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

REALRESULTS

ROI: $38:1

TARGET: ACTIVE & INACTIVE CUSTOMERS

HOOK: 10% OFF ANY SERVICE

Here’s how this campaign performed for one of our customers!

TEMPLATE NY8

TEMPLATE NY1

8 x 14" SELF-MAILER

6⅛ x 12⅛” SELF-MAILER

NEW YEARS

NEW YEARS

WANT TO SEE A SAMPLE?

Contact your Reynolds Document Consultant, or email

RDS@reyrey.com.

48© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE NY11

TEMPLATE NY5

8 x 14” SELF-MAILER

NEW YEARS

NEW YEARS

REALRESULTS

ROI: $68:1

TARGET: INACTIVE CUSTOMERS

HOOK: BONUS BUCKS ($5–$50 OFF)

Here’s how this campaign performed for one of our customers!

6 x 11” POSTCARD

NEW!

49© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

TEMPLATE NY10

6 x 9” POSTCARD

NEW!

NEW YEARS

100% FLEXIBLE DESIGNAll of the images, text, and colors you see can be changed to suit your needs. Here are a few examples of ways dealers customized our holiday campaigns to make them more personal:

Add pictures of the dealership, or pictures of the service or sales teams.

Write your own holiday greeting

Include a local charity in an offer, like offering $10.00 off with a canned food donation or toy for Toys for Tots

1

2

3

50© 2018 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.

Template TG11M: 5.5 x 8.5" Postcard

Template NY9M: 5.5 x 8.5” Postcard

Want an offer that feels just like a gift card? Our laminated postcards feature pop-out wallet cards with a glossy finish.

Wallet cards can be personalized with the customer’s name, to draw the customer’s attention and to give the card a more exclusive feel.

WITH POP-OUT WALLET CARDSPOSTCARDSNEW

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.51

YOU!THANK

On behalf of the Reynolds Document Services team across the US and Canada, we extend our sincere gratitude to the customers we are privileged to work with every day.

Best wishes to you and yours for a wonderful holiday season and a fantastic 2020!

© 2019 The Reynolds and Reynolds Company. All rights reserved. Confidential and Proprietary Information.52

© 2019 The Reynolds and Reynolds Company. All rights reserved. 4628051 7/19.