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E- Marketing

Abstract

Marketing has pretty much been around forever in one form or another. Since the day when

humans first started trading whatever it was that they first traded, marketing was there. Very

simply put, e -Marketing or electronic marketing refers to the application of marketing principles

and techniques via electronic media and more specifically the Internet. The terms e-

Marketing, Internet marketing and online marketing, are frequently interchanged, and can often

be considered synonymous. As the name states, it is the advertising of products or services over

the Internet. However, it also implies marketing through the wireless media and through e-mail.

Electronic customer relationship management (ECRM) systems are also categorized under

Internet marketing. IM can be creative, as well as, technical through its design, development,

advertising, and sales over the Internet. E- Marketing is the process of marketing a brand using

the Internet. It includes both direct response marketing and indirect marketing elements and uses

a range of technologies to help connect businesses to their customers.It encompasses all the

activities a business conducts via the worldwide web with the aim of attracting new business,

retaining current business and developing its brand identity.The return on investment (ROI) from

e-Marketing can far exceed that of traditional marketing strategies.Whether you're a "bricks and

mortar" business or a concern operating purely online, the Internet is a force that cannot be

ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a

redefinition of way businesses interact with their customers.

Fast development of technologies, economic globalization and many other external

circumstances stimulate changes in marketing. One of major trends in todays marketing is

orientation on exploitation of Internet and social media for promoting of the company and itsproducts. Latest researches confirm that Emarketing provides faster exchange of information, but

successful employment of information raises the effectiveness and profitability of an

organization.In electronic marketing as in classic one, exist external and internal environments factors, which

influence entrepreneurship. As a result of e-environment development, e-commerce and e-

marketing grow as well. In e-marketing exist different external and internal environment

influencing factors. For instance, such external factors as globalization, development of newtechnology, price sensitive consumers, Internet, new distribution and communication channels,

etc.

E marketing by Indian Corporates

1. Maruti SuzukiMaruti Suzuki Maruti Suzuki has been a pioneer in the digital marketing space, butsomewhere around 2007, it started to get actively involved with social media.

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Recently, the company actively seeded forums, and social networking sites withnews about the upcoming launch of the Ritz. The Tata Nano team has been evenmore social media savvyinteracting with large member groupsboth official andnon-officialon both Orkut and Facebook.

NOKIA

3. Nokia Finnish mobile company Nokia has made social media a cornerstone of itsmarketing strategy in several markets for its Eseries and Nseries premium devices,

according to Vineet Taneja, Director, Marketing, Nokia India. To promote its new

E75 device with its own e-mail service, the company set up a community website

where members could contribute and talk about e-mail and help each other. Nokia

also created accounts on Orkut, Twitter and Facebook to promote its device. In

addition, the company set up a shoutbox where people could write comments and

send queries to it, which would then be answered by experts

APOLLO HOSPITALS

Apollo hospitals Apollo Hospitals has gone one enterprising step further, by usingthe Internet to advertise its services in an engaging and novel manner. The

company has caught the eye of medical tourists worldwide by uploading videos

about its procedures, on video sharing site YouTubethe company posted its first

clip in October, 2008 where a foreign patient spoke about his experiences at the

hospital. Since its maiden video voyage, the number of such Apollo clips has

mushroomed to nearly 30, and the hospital has also set up a Facebook group,

joined Twitter, added a del.icio.us account and several blogs. Timesofmoneyan

online payment solution provideris also using a combination of blogposts,

Facebook and LinkedIn to attract new customers

This paper is a secondary research regarding how E-commerce gradually forms part of our daily

lives. E -marketing is increasingly recognised as an effective Internet marketing tool. In this

paper. Email marketing is compared with other forms of marketing, identifying its key

advantages.

REFRENCES

1. http://www.businessweek.com/1998/23/b3581001.htm access on 24 feb 2013 Internet

Worlds Stats. http://www.internetworldstats.com (04.03.2013).2. Kotler, P., Jain, D., Maesincee, S. (2000). MARKETING MOVES A New Approach to

Profits, Growth, and Renewal. Harvard: Harvard Business School Publishing

Corporation.

3. Pickton, D., & Broderick, A. (2001). Integrated Marketing Communications. FinancialTimes Prentice Hall.

4.