Strategic E-Marketing & The E-Marketing PlanReport By: Marie Eleonor Buenviaje

II – BSBA

What Is Strategy?

The word “strategy” derived from the Greek language. The word consists of two words,

“stratos”, which means “army”, and “agein”, which means “to lead”.

“A company’s strategy consists of the competitive moves and business approaches that managers employ to grow the business, stake out a market position, attract and please customers, compete

successfully, conduct operations, and achieve targeted objectives.”- Thompson and Strickland

What is Marketing?

The process or technique of promoting, selling, and distributing a product or service.

“The key to effective marketing is to get people to find you, instead of you finding them.” – John Ahearn

What Is E-Marketing?

E-Marketing or Electronic Marketing refers to marketing principles and

techniques via electronic media and more specific ally the Internet. E-

Marketing is the process of marketing a brand, enterprise, product or service

using the internet.

What is E-Marketing Strategy?

E-Marketing Strategy should be a sub-set of marketing strategy. It is

important as with any strategy to identify goals, and in addition; target

groups, formulate message/story, identify parameter for measuring, choose media, tools and services.

Online Marketing Strategies

SEO (Search Engine Optimization) Local SEO Paid Search (PPC) Email Marketing Social Media Mobile Marketing

Search Engine Optimization (SEO)

“CONTENT IS STILL KING”Most important SEO factors: “On-Page” content Web pages Blog spots Articles Press releases Documents Images Videos

Local SEO

Location-based › Relies on foot traffic

Looking for:› Directions› Contact info› Impulse purchases

Paid Search (PPC)

PPC Ads: Auction style Based on your keywords Set daily budget Blue Map marker

Email Marketing

43% Return of Investment 91% of consumers check their email

once per day 66% of online consumers (15+) made

purchase as a result of email marketing

Social Media

Engage in conversation› Help, Share, Discuss, Laugh

This is NOT an infomercial SEO – biggest reason to do it ROI – your business will still exist in 5

years

Mobile Marketing

Build a mobile site› When mobile traffic > 10%

On Mobile devices› 40% of Google searches & 53% of Bing

searches have local intent

Key Benefits of a Strategic E-Marketing Plan

Building Visibility & Brand Awareness Gaining Wider Target Audience Customer Acquisition Lower Marketing Cost Trackable and Measureable Results Customer Retention

How to Create An Internet Marketing Strategy

Online and brick-and-mortar businesses require Internet marketing strategies. A

comprehensive internet marketing strategy can launch or increase sales substantially for a business. Internet marketing requires a knowledge of

social media, Search Engine Optimization (SEO), blogs , email lists,

affiliate marketing and more.

Step 1

Develop your brand name and image before communicating with your market.

Your brand makes you recognizable amongst competitors.

Step 2

Study your competitors.Study them from their website through

their sales process, including their marketing strategies. Identify the past and ongoing marketing strategies of your largest competitors, so you know what works in your given market.

Step 3

Study your market.Decide if you are part of a niche market.

If so, you will want to center your strategy on that demographic instead of all internet consumers.

Choose your ideal consumer. Decide who your demographic is, in order to target it with your strategy. Focus the majority of your online marketing budget on your ideal demographic

Step 4

Mimic the successful marketing strategies of your competitors.

Your market research should tell you how many followers your competitors have on Facebook, how many people they send their email to and how many people comment on their blog entries. This means that the demographic responds well, and these campaigns should be the first on your list for your strategy.

Step 5

Create a multi-faceted Internet marketing strategy.

In order to increase your brand recognition you should launch several marketing campaigns at once.

Step 6

Set up tracking capabilities for all of your campaigns.

The easiest was to do this is to set up a Google Analytics account through your main Google account. Create a campaign for each facet of your strategy so that you can look back later and see which ones had the best Return On Investment (ROI).

Step 7

Launch your campaign in the same few days and weeks.

Be consistent, if your method requires communication with customers, follow through with all of your orders as quickly as possible, in order to create good reviews on your website and other marketplaces.

Step 8

Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products.

Some campaigns are ongoing and you can try to slowly or virally increase your following ROI.

If you are able to read this then I would like to CONGRATULATE you. That means you have reached the

end of the slide of your classmate’s report. Thank you

very much for listening and reading this presentation.

Thank you!!☺☺☺