E - M A I L M A R K E T I N G C A M P A I G N I N G O N T R I P A D V I S O R

B Y : -

Y A M I N I T H O T A C M B A 8 / 1 6 7 7

A D I T Y A . S . B E T A L A C M B A 8 / 1 6 0 2

S W A T I A N N A N D C M B A 8 / 1 6 6 6

V A R U N B E T A L A C M B A 8 / 1 6 7 1

S A N K E T F U L F A G A R P G C M 6 / 1 6 0 7

CUSTOMER JOURNEY• Google ads• Blogs• Apps• Url• Social media links ( Facebook, What's App post, Reviews)• Referrals• Just dial

DATA COLLECTION

• Web sites• Tourist expose• Customer reviews• E-Opinion.com• Advertisement on other websites• Personal interaction• Tourist spot holdings (kiosks)• Pre Bookings of flights and hotels• Destination points• Customizer opinion for trips to customers

5 TYPES OF E-MAIL’S• Awareness:- To create awareness about trip advisor and create new

customer base awareness mails will be sent to the individuals.1. Trip advisor sent flight offers.2. It sent hotel or restaurant offer.3. It sent information of interesting tourist offer for customers through mail.4. Blogs

• Consideration:-consideration mail is sent to customers when they go through their website and subscribe or log in trip advisors apps.

1. It sent mails of offers , discounts, coupons to customers to consider the trip advisor .2. Personalized offers will be sent to customers based on their loyalty points based on occasions3. Free gifts4. Customer loyalty cadges5. Virtual touring videos will be sent to customer mails6. Personalized guide

• Conversion:- To convert considerate customers to real time customers conversion mails are sent

• Pop up messages to ask feed back reviews• Chat box, ratings• Customer care• Tour counsellors• Location tracker• Information based search

• Product usage: how TripAdvisor app or website can be used for booking flights ,hotels etc…

• Website and app• Customer help desk• User friendly• Product guider

• loyalty and relevancy• Segregation of data sources web analytics purchaser (amount spent in trip advisor) quires purchase frequency review referral point

•Website integration:-• Subscription• Complimentary messaging• Links‘• Promo code• Offers• Referrals• Location’• Using location tracker• Personalized assistance of timing• Expectation and post itinerary treatment• Time preference

HOW TO REDUCE SPAM• Mails to only targeted customers• Subjective mails• Customized mail• Send mails from different id with real names• Send complimentary mails to customers

HOW TO GET MORE SUBSCRIBERS ?• Through referrals• Blogging• Posts and videos in you tube and send mails• Sponsoring adventurous trips in famous TV travel programs• Loyalty campaign• Good will marketing• Try to send unknown facts about tourist places to create interests in

customers• Social media indulgence• Using contemporary and conventional marketing tools

Thank you