comparative analysis of holiday iq&trip advisor
DESCRIPTION
done for Orchard advertising,BangaloreTRANSCRIPT
Total internet unique visitors % and Target
audience(in 000s) VS Trip advisor & Holiday IQ
1.4%(938000)HOLIDAY IQ
95.8%(66079000)Other Internet UV
2.8%(1852000)—TRIP ADVISOR
Total internet unique visitors %
0.357
0.390000000000001
0.162
0.060.031
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
% of Total Internet unique visitors-Trip Advisor
0.268
0.412
0.208
0.0710.04
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Trip advisor- % Of Unique visitors & Reach
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0.00% 5.00% 10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%
0.268
0.412
0.208
0.071
0.04
0.021
0.03
0.036
0.033
0.036
Reach %% OF UV
Holiday IQ- % OF Unique visitors Vs Reach
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
0.27
0.412
0.206
0.073
0.04
0.011
0.015
0.018
0.017
0.018
Reach %% OF UV
Composition Index UV –Trip AdvisorVs Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 20 40 60 80 100 120 140
75.72
105.562
127.266
120.474
127.391
75.2470000000001
105.673
128.662
118.468
128.046
Composition Index UV Trip adviosrComposition Index UV Holiday IQ
Trip advisor Vs Holiday IQ-Composition index PV
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 20 40 60 80 100 120 140 160 180
60.636
115.516
134.849
131.988
127.278
63.281
101.769
146.659
160.118
156.846
Composition Index PV Holiday IQ
Composition Index PV Trip advisor
Average Daily visitors-Target AudienceHoliday IQ / Trip Advisor
88000
38000
Total Target audience
Trip Advisor Holiday IQ5000
0
Average Daily visitors-Holiday IQ / Trip Advisor (Value In 000s)
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 5 10 15 20 25 30 35 40
22.254
37.055
19.031
6.383
3.422
9.928
15.793
8.165
2.855
1.499
Average Daily visi-tors-Holiday IQ
Average Daily visi-tors-Trip Advisor
Total Minutes& Average minutes usage /day –Trip Advisor Vs Holiday IQ
Total Minutes Average minutes /Usage day
0
1
2
3
4
5
6
7
8
9
9
3.33 2.9Trip AdvisorHoliday IQ
For age group 15 to 55
TOTAL MINUTES –Trip Advisor VS Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0
1
2
3
4
2
4
2
10
1
1
1
00
Trip AdvisorHoliday IQ
Average minutes /usage day Trip advisor Vs Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 0.5 1 1.5 2 2.5 3 3.5 4
2.8
3.5
3.5
3.4
3.8
2.6
2.7
3.1
3.4
3.8
Holiday IQTrip Advisor
Total Pages viewed(MM) & Average pages /usage day –Trip Advisor Vs Holiday IQ
15Trip Advisor
5.5Trip Advisor
9 Holiday IQ
7.7Holiday IQ
Total Pages viewedAverage pages /usage day
Total Pages viewed–Trip Advisor Vs Holiday IQ
1
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
Trip Advisor
2
3
2
1
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
HOLIDAY IQ
Average Pages /Usage day-Trip Advisor Vs Holiday IQ
Age ca
tegory
15-24
Age ca
tegory
25-34
Age ca
tegory
35-44
Age ca
tegory
45-54
Age ca
tegory
55+0
1
2
3
4
5
6
4.8
5.9
5.5 5.6 5.6
Trip Advi-sor
Age ca
tegory
15-24
Age ca
tegory
25-34
Age ca
tegory
35-44
Age ca
tegory
45-54
Age ca
tegory
55+0
1
2
3
4
5
6
7
8
9
10
6.87.4
8.5
9.3 9.5HOLIDAY IQ
Average minutes/Page for Total Audience-Holiday IQ Vs Trip Advisor
0.600000000000001
0.4
Trip Advisor Holiday IQ
Average Minutes /Page -Holiday IQ Vs Trip Advisor
0.4
0.4
0.4
0.4
0.4
0.600000000000001
0.600000000000001
0.600000000000001
0.600000000000001
0.700000000000001 Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ
TRIP ADVI-SOR
Average Usage days/visitor-Holiday IQ Vs Trip advisor
1.3
1.5
1.5
1.4
1.4
1.2
1.2
1.3
1.3
1.2
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
TRIP ADVISOR
HOLIDAY IQ
Average Minutes/Visitor for total audience ( Trip Advisor Vs Holiday IQ
4.8
3.5
Trip Advisor Holiday IQ
Average minutes /visitor Trip advisor Vs Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 1 2 3 4 5 6
3
3.3
4
4.3
4.5
3.7
5.1
5.2
5
5.3
Trip Advisor Holiday IQ
Average Pages/visitor –Holiday IQ Vs Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 2 4 6 8 10 12
8
9
11
12
11
6
9
8
8
8
Trip Advisor
Holiday IQ
% Composition of minutes –Trip Advisor Vs Holiday IQ
21.1
44.2
22.8
7.5 4.5
23.3
39.2
23.5
9.6
5.2
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
TRIP ADVI-SOR
HOLIDAY IQ
% Composition of Pages –Holiday IQ Vs Trip Advisor
0
5
10
15
20
25
30
35
40
45
22
45
21.7
7.43.9
23
39.6
23.6
94.8
Trip AdvisorHoliday IQ
% of Total Visits –Holiday IQ Vs Trip advisor
25%
41%
21%
7.50%
4%
24.50%
42.40%
21.80%
7.30%3.80% Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ VALUES AGAINST %
TOTAL VISITS-1225000 312=25%507=41.3%265=21%92=7.5%48=4%
HOLIDAY IQ
TRIP ADVISOR
TRIP ADVI-SOR VALUES AGAINST %
TOTAL VSITS-2942000
723=24.5%1248=42.4%644=21.8215=7.3%112=3.8%
Average minutes/visitor
2.4
2.5
2.9
3.2
3.5
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.6
3.1
3.13.1
3.5
Trip AdvisorAge category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average visits/visitor
1.2
1.3
1.4
1.3
1.3
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1.5
1.6
1.7
1.6
1.5
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average Visits /usage day-Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0.94 0.96 0.98 1 1.02 1.04 1.06 1.08 1.1 1.12
1
1.1
1.1
1.1
1.1
Average Visits /usage day-Trip Advisor
Age category 1
5-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
0.2
0.4
0.6
0.8
1
1.2 1.1 1.1 1.1 1.1 1.1
Trip Advisor
Average Pages /visit
6.5
6.9
7.8
8.6
8.8
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
4.4
5.2
4.9
5
5.1
Trip Advisor
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
Total Internet audience
40137
25942
Total Internet Target audience
All MaleAll Female
Total Target Audience-Holiday IQ Vs Trip Advisor
All males
All Females
0 200 400 600 800 1000 1200
573
366
1100
752
Trip Advisor
Holiday IQ
1.4%
2.7%
1.4%2.9%
Reach
Total % composition of unique visitors
60.70%
39.30%
All MaleAll Female
% Composition of unique visitors(Male)– Trip Advisor Vs Holiday IQ
Age category 1
5-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
5
10
15
20
25
30
16.5
25.0
11.6
4.12.2
16.8
25.7
12.1
4.51.9
Trip AdvisorHoliday IQ
% Composition of unique visitors(Female)– Trip Advisor Vs Holiday
Age category 1
5-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
2
4
6
8
10
12
14
16
18
10.4
16.3
9.1
3.01.8
10.2
15.5
8.5
2.82.1
Trip AdvisorHoliday IQ
Composition index UV-Female HOLIDAY IQ Vs Trip Advisor
Age ca
tegory
15-24
Age ca
tegory
25-34
Age ca
tegory
35-44
Age ca
tegory
45-54
Age ca
tegory
55+0
20
40
60
80
100
120
140
160
180
75
106
142
124139
74
101
131116
158
Trip AdvisorHoliday IQ
Composition index UV-Male-Trip Advisor Vs Holiday IQ
Age ca
tegory
15-24
Age ca
tegory
25-34
Age ca
tegory
35-44
Age ca
tegory
45-54
Age ca
tegory
55+0
20
40
60
80
100
120
140
75
105
120115
121
77
109
125 124105
Trip AdvisorHoliday IQ
Composition Index PV Male & Female Holiday IQ Vs Trip Advisor
0
20
40
60
80
100
120
140
160
57
96
125 123 119
58
93
142
150
125
Trip AdvisorHoliday IQ
MALE
0
50
100
150
200
250
68
157149
148 138
73
119
154
177198
Trip AdvisorHoliday IQ
FEMALE
Average Daily visitors-Male Vs Female
0
5
10
15
20
25
30
35
0
14
0
22
0
11
0
4
02
0
6
0
10
0
5
0
2
0
1
Holiday IQ
Trip Advisor
MALE
0
5
10
15
20
25
9
15
8
3
2
4
6
3
1
Holiday IQ
Trip Advisor
FEMALE
Total Minutes (MM)-Holiday IQ Vs Trip Advisor
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
1
2
1
0 00
1
0 0 0
Trip AdvisorHoliday IQ
0
0.5
1
1.5
2
2.5
1
2
1
0 0
Trip Advisor
Holiday IQ
MALE
FEMALE
Average minutes/usage day – Holiday IQ Vs Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 0.5 1 1.5 2 2.5 3 3.5 4
2.7
3.3
3.4
3.5
3.8
2.5
2.7
3.1
3.2
3.6
Holiday IQTrip Advisor
MALE
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2.8
3.8 3.7
3.4
3.9
2.7 2.7
3.2
3.83.9
Trip AdvisorHoliday IQ
FEMALE
Holiday IQ Vs Trip Advisor Total Pages viewed-Male
Age category 1
...
Age category 2
...
Age category 3
...
Age category 4
...
Age category 5
5+0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2
4
2
1
0
1
2
1
0 0
Trip Advisor Holiday IQ
Holiday IQ Vs Trip Advisor Total Pages viewed-Female
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 0.5 1 1.5 2 2.5 3
1
3
1
0
0
1
1
1
0
0
Holiday IQTrip Advisor
Average Pages /Usage day-Male Holiday IQ Vs Trip Advisor
Age category 1
5-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
1
2
3
4
5
6
7
8
9
10
6.5
7.4
8.48.7 8.5
4.7
5.5 5.55.8
5.2
Trip AdvisorHoliday IQ
Average Pages /Usage day-Female Holiday IQ Vs Trip Advisor
Age category 1
5-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
2
4
6
8
10
12
7.3 7.4
8.7
10.2 10.5
4.9
6.45.6 5.5
6
Trip AdvisorHoliday IQ
Average minutes /page
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.6 0.6 0.6 0.6
0.7
0.4 0.4 0.4 0.4 0.4
Trip AdvisorHoliday IQ
MALE
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.6 0.6
0.7
0.6 0.6
0.4 0.4 0.4 0.4 0.4
Trip Advisor
Holiday IQ
FEMALE
Average Usage days /Visitor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.3
1.41.5
1.4 1.4
1.21.2
1.21.3
1.3
Trip AdvisorHoliday IQ
MALE
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 0.5 1 1.5 2
1.3
1.5
1.5
1.5
1.3
1.2
1.2
1.3
1.2
1.2
Holiday IQTrip Advisor
FEMALE
Average minutes/visitor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 1 2 3 4 5 6
3.7
4.8
5.0
5.0
5.4
2.9
3.3
3.9
4.2
4.5
Holiday IQTrip Advisor
MALE
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 1 2 3 4 5 6
3.8
5.6
5.5
5.0
5.3
3.1
3.3
4.1
4.6
4.6
Holiday IQTrip Advisor
FEMALE
Average Pages per Visitor-Male
Age category 15-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+
0
2
4
6
8
10
12
6 8 8 87
8 910 11
11
Trip Advisor
Holiday IQ
Average Pages per Visitor-Female
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0
2
4
6
8
10
12
14
7
10
88 88
9
11
12 12
Trip AdvisorHoliday IQ
% Composition Pages
Age ca
tegory
...
Age ca
tegory
...
Age ca
tegory
...
Age ca
tegory
...
Age ca
tegory
...0
5
10
15
20
25
30
13.4
25.2
11.94.3
2.0
13.8
24.6
13.5
5.32.2
Trip Advisor
Holiday IQ
MALE
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0
5
10
15
20
8.6
19.7
9.83.1 1.9
9.2
15.0
10.1
3.7 2.7 Trip AdvisorHoliday IQ
FEMALE
% Composition Minutes-Male
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0
5
10
15
20
25
12.8
25.0
12.3
4.32.5
14.2
24.4
13.4
5.3
2.5
Trip AdvisorHoliday IQ
% Composition Minutes-Female
Age category 15-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
2
4
6
8
10
12
14
16
18
20
8.242
19.186
10.553
3.1881.999
9.041
14.736
10.027
3.668
2.687
Trip AdvisorHoliday IQ
Total Visits (000)
446
740
350
122 63196
315
152
5824
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
TRIP ADVISOR
MALE
277
508
294
93 49117
192
114
3425
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
FEMALE
Average Minutes per Visit-Male
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0
0.5
1
1.5
2
2.5
3
3.5
4
2.6
3.33.2 3.0
3.6
2.42.5
2.9 3.0
3.4
Trip AdvisorHoliday IQ
Average Minutes per Visit-Female
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0 0.5 1 1.5 2 2.5 3 3.5 4
2.5
3.0
3.1
3.1
3.4
2.5
2.5
2.9
3.6
3.6
Holiday IQTrip Advisor
Average Visits per Visitor
Age category 15-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.5
1.6 1.6 1.6 1.6
1.21.3 1.3
1.41.3
Trip AdvisorHoliday IQ
MALE
Age category 15-24
Age category 2
5-34
Age category 3
5-44
Age category 4
5-54
Age category 5
5+0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.4
1.71.7
1.7
1.5
1.21.3
1.4
1.3 1.3
Trip AdvisorHoliday IQ
FEMALE
Average Visits per Usage Day-Male
1.1
1.1
1.1
1.1
1.1
Trip Advisor
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
1.1
1.1
1.1
1.1
1.1
Holiday IQ
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
Average Visits per Usage Day-Female
1.1
1.1
1.2
1.1
1.1
1.0
1.1
1.1
1.1
1.1
Age category 15-24Age category 25-34Age category 35-44Age category 45-54Age category 55+
Average Pages Per Visit-
Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+0
1
2
3
4
5
6
7
8
9
4.4
5.0 5.05.2
4.7
6.2
6.9
7.88.1 8.0
Trip AdvisorHoliday IQ
MALE
Average Pages Per Visit-
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
0
1
2
3
4
5
6
7
8
9
10
4.5
5.7
4.9 4.95.6
6.9 6.9
7.8
9.6 9.5
Trip AdvisorHoliday IQ
FEMALE