LinkedIN 101

J.smith@uwex.edu | 608-890-4255 | http://www.linkedin.com/in/jenovate | Twitter @WI_Broadband

Broadband & E-Commerce Education Center, UW-Extension Connecting Wisconsin communities & businesses to tech resources, education.

http://broadband.uwex.edu

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Currently the third most popular social network in terms of unique monthly visitors -- right behind Facebook and Twitter.

1 out of every 3 professionals on the planet is on LinkedIn.

100 million unique visitors /month Q3’ 2015.

Two new members per second.

https://www.linkedin.com/pulse/7-ways-improve-your-linkedin-profile-2016-david-petherick

https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/linkedin-soph-guide-refresh-20151218.pdf

5 things to do (to start using LinkedIn well):

What’s your goal? Complete your profile … start with

1. Have a (good) photo 2. Headline: elevator pitch3. Summary: expand headline—what motivates

you? What are the results? How can you show this beyond text? = >40 words (search results)

4. Contact information and custom URL 5. Check your profile settings

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Before you begin step 1…

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 1: Complete your Profile (let’s start with your photo, header, summary)

“HOME” screen

“Profile” screen

Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.

What makes your profile complete?

•Your industry and location•An up-to-date current position (with a description)•Two past positions•Your education•Your skills (minimum of 3)•A profile photo•At least 50 connections

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 1a: Photo

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 1b: Headline

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Intermission… 1b: Banner header and checking your changes

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Intermission 1b: Banner header (example)

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 1c: Summary

https://www.themuse.com/advice/5-templates-thatll-make-writing-the-perfect-linkedin-summary-a-breeze

Mission-based Personality Short & Sweet Blended Accomplishments

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 1c….: Summary (spice it up!)

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 2: Contact information and Custom URL

Create your custom profile: https://www.linkedin.com/help/linkedin/answer/87?lang=en

https://www.linkedin.com/in/a2a89614

https://www.linkedin.com/in/JohnHerman

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Step 4: Check your profile settings

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Build Your Network Thoughtfully (Goals)

https://www.linkedin.com/help/linkedin

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Jennifer Smith j.smith@uwex.edu | 608-890-4255 | Twitter @WI_Broadband | LinkedIn/in/jenovate

Broadband & E-Commerce Education Center, UW-Extension Connecting Wisconsin communities to tech resources and education.

http://broadband.uwex.edu

http://broadband.uwex.edu/blog/2016/06/web-and-online-training-july-13-14-workshop-materials/

Please help us make these workshops the best they can be by taking a quick survey on this course: http://bit.ly/ecomm16