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E-Business and the  IT RevolutionHow You can Benefit From it?

WBN Women Entrepreneur WorkshopINTEKMA Resort & Convention Centre, Shah Alam, Malaysia

17 -29 January 2010

ByAimi Aizal NasharuddinPresident Skali Group

26 January 2010

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Internet and Its Revolution How did the Internet come to be?

• It started as a research project to experiment with connecting computers together with packet switched networks. It was developed with funding and leadership of the Defense Department’s Advanced Research Projects Agency (ARPA).

DOES IT REALLY MATTER????!!!!!

Copyright 1999-2003 by Jack M. Wilson -www.JackMWilson.com

Internet and Its Revolution – The Speed

• The Internet’s pace of adoption eclipses all other technologies that preceded it.

– Radio was in existence 38 years before 50 million people tuned in;

– TV took 13 years to reach that benchmark.

– The Internet passed that in 4 years, once it was opened to the general public.

Copyright 1999-2003 by Jack M. Wilson -www.JackMWilson.com

Internet Tsunami Year 2000 – Today’s Reality

• Consumer electronics companies, media giants, phone companies, computer companies, software firms, satellite builders, cell phone businesses, Internet service providers, television cable companies were aggressively investing to build out the Internet.

• It was predicted then that within the next five years, the vast majority of Americans should be able to interact with the Internet from their television sets, or watch television on their PCs, and make telephone calls from both devices

MEDIA CONVERGENCE NO LONGER A MYTH

Change in Life Style• People sleep less

– Prefer digital information….– Cross border communications cheaper & easier…– Tele working is more common

• Read less dailies• Paper “less”

– Less letters and postcards

• New social issues– Online obsessions– Earlier exposure to pornography– New languages– Obesity

Change in Conducting Business – the obvious ones

• Less Meetings & physical interactions– Emails more common– Mobile phones

• Computers – can’t leave without one

• New generation of bosses– PDAs, laptops and mobiles phones– New generation of secretaries and personal assistance??

In Summary

• Digital economy is here NOW!• We can’t do without no more

– If we don’t, our competitors will

most entrepreneurs and bosses know what they should be doing, but have not yet got around to it.

© Feng Li, 2006 12

What is E-Business?

• E-Commerce – electronic transactions conducted by business partners– digitally enabled commercial transactions between and amongst

organisations and individuals

• E-Business: buying and selling, servicing customers, collaborating with business partners, and conducting electronic transactions, interactions within and inter organisations– digital enablement of transactions and processes within a firm,

involving only the information systems under the control of the firm

© Feng Li, 2006 13

What is E-Business? … continued

‘E-business is all about time cycle, speed, globalization, enhanced productivity, reaching new customers and sharing knowledge across institutions for competitive advantage’

-- Lou Gerstner, ex CEO of IBM

© Feng Li, 2006 14

What is E-Business … continued.

• Not just about dot com’s and Internet only companies

• Transform existing businesses through the Internet and related technologies

• Integration within and between organisations – break down barriers and boundaries

• Enabling new possibilities – new ways of doing business - not possible in the past

• Origin go back several decades

© Feng Li, 2006 15

E-Business: Classification

• Business to Business (B2B)• Business to Consumers (B2C)• Consumer to Consumers (C2C)• Consumer to Business (C2B)• E-Government (B2G, C2G etc.)• Intra-Organisation E-Business• Others – P2P etc.

In Summary

E- Business is NOT about TechnologyE-Business is about Business

© Feng Li, 2006 17

Why E-Business? • Demand Pull – The New Economy

– New economics of information – Organisation that be able to move around information in most effective and efficient manner

wins.... Impacts on what activities locate where, how territories administered, markets served, linkages maintained between customers & suppliers

• Marketing• Internal &external communication• Reporting etc.

• Technological Push – the ‘ICTs Revolution’– Traditionally, if we don’t sell, someone else will...– Media covergence , if don’t maximise, someone else will.

• Rapid development of the Internet– Mass, public infrastructure– Individuality, interactivity, mobility & consumer experiences

• Government Initiatives & Targets

What Can You Do• Marketing

– Making first direct connections to potential customers– Customer Relationship management– Advertising

• Cost Reduction & Efficiency– Across supply & demand chain– More competitive

• Emergence of New business Models– Internet strategy becoming common as company grows– SOHO internet business

© Feng Li, 2006 19

E-Business Models• E-Shops

– web marketing or a shop (B2C)

• E-Procurement – E-tendering & procurement of goods and services

• E-Shopping Centres/E-Malls– a collection of E-shops

• E-Auctions – E-implementation of bidding mechanisms

© Feng Li, 2006 20

E-Business Models .. continued• Virtual Communities

– members with common interests– intranets– First level after sales support (clients and clients)

• Collaboration Platforms – tools & infor. environment for members to collaborate

• Third-Party Marketplaces – leaving web marketing to third party

© Feng Li, 2006 21

E-Business Models .. continued

• Value-Chain Integrators– Project management, eHR, ERP, Procurment, stocks, etc...

• Value-Chain Service Providers – support part of value chain (e-logistics, e-payments)

• Information Brokerage, Trust and other services – business information and consultancy; trusted third party services

Way Forward

• Have website– Outsource

• Go through your Business Value Chain and E enabled them over period of time…– Internal projects– outsource

An Example – Sales (Services)MarketingBranding

Pre SalesSupport Sales After Sales

• Advertising• TV• Radio• Print• Bill Board

• Advertorials• Media relations

• Websites• Online marketing• SMS• Online

collaboration/ Affiliation

• Strategic social network and community building - internet, intranet or extranet

• Telephone• Letter• Fax• Physical

meetings• Traditionally

deliver proposal

• Online real time enquiries

• Emails• Collaborative

FAQs• Messengers

Sales AccountManagement

• Telephone• Meetings

• Online Leads management system

• Contact Management

• Relationship management

• Emails• SMS

• Printed DO/Invoice etc.

• Online Leads management system

• Contact Management

• Relationship management

• Emails• SMS

• Telephone• Meetings

• Customer Relationship management

• Contact Management

• Emails• SMS

Marketing & Branding

• Search Engine Marketing

• Strategic Social Networking Marketing

Search Engine Marketing• Search engine marketing allows you to target the audience that matters to

you, whether that's prospects and customers across the country or right in your neighborhood.

• Search engine marketing shows your ads at the precise moment customers are searching on the search engines for your products or services.

• 10 billion searches were performed in the United States in July 2009.

Search Engine Marketing – How ?

• Search Optimization– Search engine optimization (SEO) is the process of improving the volume or

quality of traffic to a web site from search engines via natural search results. 1. Search Engine Submission

2. Perform Keyword Research

3. Optimize Website and Web Page Structure

4. Maintain & Update Site Regularly

• Online advertising– Keywords– Profile– Clickthru

Optimize Website and Web Page Structure

• Heading Tags <h1> Shared Hosting, VPS

Hosting, Web Design, Ecommerce Store</h1>

• URL Structure http://www.embunweb.com

• ContentSEO-friendly content should not only include keywords and phrases, but be easy to read for the average Internet user.

• Page Title <EmbunWeb.com | Malaysian Webhosting Design, Ecommerce and

more</title>

Online Advertising

Sponsored linksAdvertisement• keyword target• location target• profile target

Optimized websitesare ranked higher

Online Advertising

Thank YouThank You