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What is Social Media?

A conversation supported by online tools.

SOCIAL MEDIA FOUNDATIONS

March 2002

August 2003

It’s all about the C’s

Why???

People want companies to show the “real you”

– not a “perfect facade.”

Why???

Four out of five businesses will implement social media strategies this year.

Why???

Sixty to seventy percent of business now rely on social networks for employee recruiting.

Conversations will happen

withoutyou initiating them.

The rules of social media

SUCCESS STORY?Sprinkles Cupcakes scores a slam dunk!

Everyday Sprinkles posts a word or phrase that a specified number of customers can use to get a free cupcake.

Sprinkles has more than 277,107 fans.

Social Networking & Your Business

Largest online network of local business owners.

World’s Largest professional network on the Internet with

more than 100 million members in over 200 countries and territories.

Social Networking & Your Business

More than 600 million active users (41.6% of U.S. population) and most frequently visited social network. Third most trafficked website in the world – behind Google and Yahoo.

More than 200 million active users, generating 65 million tweets/day and handling over 800,000 search queries/day.

Social Networking & Your Business

More than 300 million active users load videos, stream video and host video conferences.

World’s largest community for sharing presentations. 50 million monthly visitors and 90 million pageviews, it is among the most visited 250 websites in the world.

…But It’s just for Kids – Think Again

The fastest growing demographic is those age 35 years and older.

The Value of Facebook

The average value of a Facebook fan is $136.38.

1. Average fan spends $71.84 on products they “Like.”

2. Fans are 28% more likely to continue being a loyal user.

3. Average fan is 41% more likely to recommend the product/service to their friends

Playstation and Victoria’s Secret have highest recommendation rates.

Average length of time per monthAverage American spends 32 hours online per month.

Users spend an average of 2 hours and 12 minutes tweeting – an 18% increase from 2010. Typical session is 13.1 minutes with 10 monthly visits.

Users spend an average of 4 hours and 35 minutes posting and reading updates – 6.5% increase from 2010. Typical session is 23 minutes and 21 seconds with 11.8 monthly visits.

Where do I start?Zero in – pick a couple and maintain.

Content - How Often should I post?

Content must be relevant. Avoid info that doesn’t connect with your customers.

Use photos, images and video.

Content must not be “Salesy.” Don’t constantly pitch your products or services.

Check your page every day, twice a day, at least and REPLY to comments from fans. Take ACTION with complaints.

Try starting with three times a week.

Content - Topics?

• Industry News

• Product/Service Promotions

• Photos, Images, Video

Use Google Alerts to generate content ideas.

Google Alerts will automatically pull information from blogs, news items, social media sites, articles, videos and discussions and sends you an email notifying you of the new content. No need to spend time searching Google or other sites for your next post idea!

Setting UP Your FB PagePersonal Accounts vs. Business Accounts

DO NOT create a personal profile for your business.

Personal Profiles•Have friends, which require mutual acceptance - anyone can become a fan for your Page without administrator approval.

Business Pages•Allow you to designate multiple administrators so that you can have multiple people help manage the account.

•Are, by default, public and will start ranking in Facebook and public search results.

•Split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results.

Setting Up a FB PageFill out your page like you would your profile.

Setting Up a FB PageClick on “Edit Page” to add info about your business like your website, a short description, products and more.

TAKE ADVANTAGE – FB APPLICATIONS & WIDGETSPost Video | Create Private Sites | Share Videos | Host Free Conference Calls

Measure and Analyzehttp://Facebook.Grader.com

Calculated as a percentile score. A grade of 100 means that Coca-Cola scores higher than 100 percent of the 65,301 pages that have been graded.

Based on:

•# of Fans

•Power of Network of Fans

•Completeness of Page

Measure and Analyzewww.facebook.com/insights

View:

•Likes

•Monthly Active Users

•Post Views

•Post Feedback

View Options:

•Week

•Month

Export Options:

•Excel (XLS)

•Comma Delimited (CSV)

Measure and Analyzehttp://tweetvalue.com

Determine how much your twitter value is worth.

Calculated with:

•Algorithm based on public information available on your Twitter profile.

Effective FB Page ExamplesPages with the highest FB grades, calculated based on their power and reach in the FB community.

TIME - HOW DO I DO ALL OF THIS??More simple than you think.

Hootsuite: Integrate All Your PlatformsUpdate multiple social media platforms from a computer or iPhone, Android or BlackBerry device. Track interaction results and create a dashboard for metrics. Free version aggregates up to five social networks and two RSS feeds. Stores stat history for 30 days and is ad supported. Web-based application. TweetDeck: Connect with Your ContactsWorks on Mac, PC, Linux, iPhone, iPod Touch, iPad and Android. Connects organizations with contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. Schedule future posts, manage multiple accounts and update several social media sites at once. Desktop app and not Web-based.

Promoting Your Social Networks

1. Take Advantage of Social Network Applications and Widgets

2. Use FB Ads for an Extra Push

3. Make Your FB Page Publicly Searchable Edit Page > Settings > Set Page to “Published (Publicly Visible)”

4. Join Groups and Forums and Share Your Expertise

5. Seek Out Recognized Authorities in Your Field

6. Proactively Write Recommendations for Valued Clients

7. Link Your Social Profiles with Your Main Company Website

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