Proudly under the patronage of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and Minister of Finance

Post ShowReport 2017

DUBAI INTERNATIONAL13th EDITION

HORSE FAIRDubai World Trade Centre - Za'abeel Halls 5 & 616~18 March 2017

Organised by Co-located with

About the showDubai International Horse Fair has firmly established its reputation as the finest equestrian business event in the Middle East and brings together global suppliers of equestrian equipment, services and horse care products, as well as owners, breeders, stables, clubs, veterinarians, and professional and leisure riders.

The exhibition held alongside the Dubai International Arabian Horse Championship, a world-class competition for purebred Arabian horses. With the region's largest display of equestrian equipment, services, products and interactive horse experiences.

Brands & Products

+200

Show Size8000 13th

Edition

Countries

25

Visitors No.

10,234

Exhibitor Profile

Veterinaryproducts & services

Clubs, schools& leisure facilities

Competition apparel& accessories

Equestrian& racing associations

Equipment & productsfor horse care

Equipment & servicesfor stables/clubs

Feed & nutritionalproducts

Flooring & beddingproducts

Grooming productsand services

Riding/sports apparel& accessories

Saddlery & tackproducts

Stabletechnology

Stables& breeders

The horsein art & gift

Trailers& transporters

Zanoon Khan - Marketing Manager – Al Khail Equestrian / Hba Equipments – AE

“We HAB / Alkhail Proud to be the part of DIHF for the last 12 years.”

“Again had a good experience and met a lot of new customers.”Joze Sircelj - General Manager - Hoja, D.D.

JPL Commodity Consulting DMCC

“DIHF is really an excellent fair to showcase everything for horse enthusiast. It is very educational and as an exhibitor, we met great prospective clients. It encom-

passes everything that makes both visitors and exhibitors satisfied.”

Countries Represented: • Bahrain • Canada • Egypt • France • Germany • Iceland • India • Ireland • Italy• Northern Ireland

• Oman • Pakistan • Saudi Arabia • Slovenia • South Africa • Spain • Taiwan • United Arab Emirates • United Kingdom • United States

New ParticipateArgentina • Russia • Slovenia • Turkey

Exhibitor Feedback

91% of exhibitors rated the

show as good to excellent

90% of exhibitors willreturn next year

Visitors The DIHF attracted the following business buyers:

Horse Professional

21.62%

Horse Equipment & Supplies Trading

32.43%Other

8.11%Horse Riding

/Clubs/Schools

13.5%Horse Services

(training, grooming, etc.)

2.7%

Horse Trading

21.62%Horse Publication/Media

10.8%10,234

from over21 countries

of visitors rated the showGood to Excellent

92%

35%International

Visitors

65%Local

Visitors

“First experience to attend the horse fair & it was amazing.”

“One of the best events for Horse enthusiasts.”

Leyo Christian from India

Abid Gulzar from Pakistan

Visitor by Region:

1%Africa

0.02%Antarctica

5.5%Europe1.15%

North America

0.58%South America

92%Asia

Objectives for visiting show

achieved

Gather latest market information/Keep up-to-date with industry trends

88.89%Source products /services

82.35%

Meet manufacturers/suppliers/distributors

97%

The auction offers over 120 pureblood Arabian horse breeds. Organised by Emirates Bloodstock, for sale and with approximately AED 8 million.

13th Dubai international horse fair, a funpacked programme of equestrian activities and attractions delighted an audience of horse aficionados, the general public, families and children.

As one of the most important Arabian horse competitions in the global calendar, the Championship presented the finest purebred Arabian horse bloodlines to royals and the general public in attendance. The heritage, beauty and agility of these magnificent horses were carefully deliberated upon, with combined prizes worth US$ 4 million (AED 15 million).

The Horse Auction was back for another consecutive full-day session, where Arabian purebred horses from local studs were available for viewing, bidding and buying. Organised by Emirates Bloodstock, the auction offered over 120 pureblood Arabian horse breeds for sale & collected 8 million dirhams in total. The horses were sold to buyers from Saudi Arabia, Kuwait, the UAE, Egypt, Iran and other countries.

Adding to the excitement of the Dubai International Horse Fair is a line-up of new features that was enjoyed by youngsters, families and recreational riders alike. Al Tamimi Stables hosted a ‘Fun Farm’ where children had the opportunity to touch, feed and learn about various domesticated animals such as Shetland ponies, goats, snakes, rabbits and birds.

THE 14TH DUBAI INTERNATIONAL ARABIAN HORSE CHAMPIONSHIP

A series of 60-minute, heart-pounding dressage routines on every day of the show kept visitors on the edge of their seats. Internationally renowned rider Diego Lopez with his team of skilled, crowd-charming performers danced with beautiful Spanish stallions in a classical display of horse ballet harmonized with exquisite Spanish music, making audiences fall in love with horses all over again.

SPANISH DRESSAGE BY DIEGO LOPEZ & TEAM Z7

HORSE AUCTION FOR EVERY BUDGET

FUN FARM

Live Events

The Dubai Equestrian Conference, held together with The Royal Equestrian Club was hailed as a fantastic success with over 22 speakers of which Dr. Ghanem Mohammed Al-Hajri,Secretary General Emirates Equestrian Federation UAE and Göran Akerström , FEI Official Representative, Director of Veterinarian Department,Switzerland, along with hundreds of delegates and VIP’s discussing the latest trends and challenges of the buoyant industry.

DUBAI INTERNATIONAL EQUESTRIAN CONFERENCE

The Dubai Pony Club at Emirates Equestrian Centre (EEC) offers an active schedule of activities for its young members. Show jumping is an extremely popular equestrian sport in the UAE, and EEC is delighted to play a part in enhancing the discipline’s stature by hosting many competitions such as NATIONAL AND TRAINING SHOW LEAGUES throughout the seasons which are popular among both local and expatriate riders.

Shutterbugs with a passion for horses were in for a treat as the Dubai International Horse Fair (DIHF) launched an Instagram competition in collaboration with the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Awards (HIPA). The overall first prize winner took home Sultan, an Arabian thoroughbred worth AED 45,000 sponsored by Royal Equestrian Club. Runner-up prizes include horse riding classes also courtesy of the Royal Equestrian Club.

International and local artists presented their finest equestrian masterpieces at the dedicated Art Gallery. This segment of the show is a launch pad for artists to penetrate the Middle East’s increasingly lucrative equestrian art market. Painters, sculptors and sketch artists from France, Spain, Italy, South Africa and Kyrgyzstan have unveiled their horse-themed creations. These include intricate oil paintings, life-sized sculptures, mixed media pieces and bespoke items.

PLATFORM FOR SPECIALISED EQUESTRIAN ART

PONY SHOW JUMPING PHOTOGRAPHY AWARDTHE HERITAGE VILLAGEWith horse-riding so firmly rooted in the Middle Eastern culture, the Heritage Village is a distinct feature of the show, enjoyed by exhibitors and visitors alike. Adorned with colourful, rustic displays reminiscent of the land’s rich heritage, the Heritage Village is an inspirational space featuring traditional Bedouin houses, henna tattoos, falconry, local dishes, and handicrafts among others...

Marketing & Promotion

161,000Email reached more than

1,200VIP invitations

VIP INVITATION PACK

SMS reached

139,165contacts

2,50,488business buyers

Magazine publications reaching more than

31 articles published with Advertising Value US$ 818,114

PR & media coverage

979,548270%

impressions in 49 days,

from 2016

on the engagement rate,28K engagement rate in 2017 vs 3K in 2016

833%

Social media coverage

3mreached over

people

Thank you to our sponsors & partners

March 201815-17Dubai World Trade Centre

Join us See you next year! Call the team to secure your stand

Asma Al SharifDirector - ExhibitionsTel: + 9714 3086068E: asma.alsharif@dwtc.com

SalesHana HolySales ManagerTel: + 9714 3086243E: hana.holy@dwtc.com

Maylene ReyesProject AdministratorTel: + 9714 3086634E: maylene.reyes@dwtc.com

Team contact details

Partners

Organised by

Official Airline Partner

Official Publisher

Official Courier Handler

Official Travel Partner

Activity PartnersPhotography Compitition Partner

Strategic PartnerOfficial Partner Sponsor

Media Partners