dr. markus kückelhaus dhl solutions & innovation nost network · 2012-2016) transferring ......

Logistic Trends & Implications for the Future

Dr. Markus Kückelhaus

DHL Solutions & Innovation

NOST Network

DHL | PageCONFIDENTIALSmart Logistics Conference | Uetrecht | November 2013 2

Source: Annual report 2012; 1) Total number of employees, incl. Corporate Center / Others of ~15,000

DHL Customer Solutions & Innovation – one part of DHL


DHL’s Trend Radar

Society & Business Trends Technology Trends

< 5 years

> 5 years

B01 Supergrid Logistics

B02 Real Time Services

B05 Logistics Marketplaces

B06 “Logsumer”

B08 Fair Logistics

B03 Next Generation M2C

B04 Urban Logistics

B07 Crowd Logistics

B10 Convenience Logistics

B11 Multiple Use Networks

B09 Grey Power Logistics

B12 ShareconomyLogistics

T01 Big Data / Dataas a Service

T02 Cloud Computing

T07 Next Generation Telematics

T05 Robotics & Automation

T03 Autonomous Logistics

T04 3D Printing

T06 Internet of Things

T10 Low Cost Sensor Technology

T09 Augmented Reality Logistics

T08 Quantum Computing

High: creates new ways of doing business

Medium: provides significant improvements. Low: slightly improves the processes

Ongoing Project

Logistic Trends to be assessed

Relevant in:

B13 Near- & X-Shoring


Trend Radar One Pager - B07 Crowd LogisticsD

es

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ne

fits

For the logistics provider� Network enhancement, better capacity utilization, reduction of transportation

costs.� New business opportunities by providing crowd based logistics solutions for

C2C driven last mile delivery.For the provider’s customer � Reduction of transportation costs.� Flexible service options for deliveries.� Make use of bartering services for unused items (financial benefits).

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Relevant in:

< 5 years

Benefit:Medium

Sources:

DPDHL: InsightOn: E-

Commerce & Collaboration

(delivering-tomorrow.com)

DPDHL: Delivering

Tomorrow. Logistics 2050

(delivering-tomorrow.com)

DPDHL: Delivering

Tomorrow. Consumer Needs

in 2020 (delivering-

tomorrow.com)

Crowdsourced real-time

traffic information

(crowdsourcing.org)

Polyport: Ein eBay für

klimafreundliche Transporte

(http://startwerk.ch)

Zukunftsinstitut: Future

Business: Fünf Start-ups

unternehmen was im

digitalen Zeitalter, Trend-

Update 09/2012: Totale

Tranzparenz, S. 34-35 (über

Polyport.ch)

Crowdsourcing von

Verkehrsinformationen,

MDM-Newsletter 3/2012

Social networks offer new business opportunities for logistics providers . Crowdsourcing first-and last-mile activities, using employee tweets for flexible re-routing, social network mining as a trigger for new products impact significantly costs, flexibility and CO2 efficiency.

The new culture of sharing, bartering and re-selling of personal goods leads to increased trade activities between consumers, especially on a local, regional or national level. Logistics companies are required to support those activities by offering flexible straightforward first and last mile services smoothly integrated into the daily life of the customers.� Crowdsourcing: Currently, almost 70% of the available transport (rail, road, private cars) capacity is not being used.

By involving customers into the pickup and delivery process not only transportation costs can be significantly reduced. The consolidation of the transport volumes per route makes a significant contribution to CO2-reduction.

� Crowdnavigation: Networks like twitter used by employees provide real time information and allow often a quicker reaction to e.g. road incidents, traffic jams and other significant events than traditional navigation and telematics solutions.

� Crowdmining: Regular monitoring of comments in social networks about company, brand, and products, tweet updates about special offers, discounts and time-sensitive deals, reaction to compliments and feedback in real time, detection of incidents tweeted by customers and reaction in real time.

� Legal / compliance restrictions for customer contribution to pickup and delivery processes.

� Shareconomy driven C2C services: Polyport Mitbringservices Zürich: BringBee (IKEA-products), Das Kartoffeltaxi (organic food from local farmers), craigslist.com, lifecycler.de

� Crowdsourcing: DHL: MyWays, microtask.com, brain-sourcer.com, passbrains.com (on-demand software testing)

� Crowdnavigation: Inrix crowd sourced real time traffic navigation, TomTom, MDM

� Crowdmining: wisdom.com

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MyWays – Crowd Logistics for Last Mile Delivery


Concept – The MyWays process

Once a MyWayer has reserved a parcel, he can pick it up at the Service Point. An valid ID is needed to collect the parcel

1. Create a parcel

2. Reserving

3. Pickup

There are 6 Steps from creating a MyWays parcels to gaining credits

MyWayers see nearby parcels on a map, look at the details and can reserve them

Recipient creates a MyWays parcel by entering the track & trace number and schedule places & timeslots


Concept – The MyWays process

The MyWayer scans the parcel to activate the delivery process and receives the full name of the recipient

The MyWayer and the recipient can chat with each other to reschedule time and location. Delivery is confirmed with another scan or through entering a code

After successful delivery, the MyWayer gains credits that he can turn into cash

4. Scanning

5. Delivering

6. Credits


Trend Radar One Pager - T10 Low Cost Sensor TechnologyB

en

efi

ts

For the logistics provider� Internal process optimization � Substitution of existing systems � New / improved services e.g. 3 D dispatcher view on loading truck bay� Simplified usage of system due to low complexity� Reduction of investment and running cost for needed sensor technologiesFor the provider’s customer

� Logistics costs reduction� Guaranteed security for sensitive transports, end-to-end transparency on

freight condition and integrity

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Relevant in:

< 5 years

Benefit:Medium

Sources:

DHL Solutions and

Innovation – Technology

analysis & Results of Trans

for Goods

International Data

Cooperation (2012) –

Worldwide Quarterly Smart

Connected Device Tracker

AMA Association for Sensor

Technology (2010) – Sensor

Trends 2014

Nano Market Report (2012) -

Markets for Low-Cost

Sensors 2012

Jedermann, R., Behrens, C.,

Laur, R., Lang, W. (2007):

Intelligent containers and

sensor networks.

Approaches to apply

autonomous cooperation on

systems with limited

resources, University of

Bremen (http://www.intelli-

gent container.com/)

� Use cases, business models and ROI for different types of low cost sensor technology in logistics not yet evaluated

� Technical characteristics of consumer products limits industrial usage (e.g. temperature sensitivity)

� Fraunhofer IFF Magdeburg: Use Cases regarding 3D-Scanning in logistics

� BIBA Bremen: Intelligent image processing in production and logistics

� DHL Solutions and Innovation: Research project Trans4Goods. Concept uses a unique fingerprint which contains on the one hand 3D-deepscanning with Kinect Technology and on the other hand RFID-Technology.

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In the following years, the transfer and utilization of established consumer sensor technologies (e.g. Kinect) for logistic purposes will cause new opportunities for logistics providers by reducing initial investments and increasing efficiency of processes. Especially in the area of logistics security for e.g. public supply and international trade, low cost sensors can provide new chances to cope with challenges like attacks, accidents, natural disasters and criminal activity. Conjoined with further technologies like RFID they offer great potential for process optimization and operational costs reduction.

� Sensor technology is about measuring or detecting conditions, such as motions, humidity, heat or light, acceleration, pressure, position and proximity

� Sensor technology is being used in almost all industries, however focus relies on sensors within smart devices and gaming consoles

� The consumer electronics market is rapidly growing causing a decline in sensor technology prices (e.g. Smartphoneswith as market share of 60,1% in 2012 rising to 66,7% in 2016 which represents a growth rate of 95,9% between 2012-2016)

� Transferring consumer low-cost sensor technology to industrial purposes may replace currently used sensor technology at a much lower price level

� Due to an excellent cost-benefit ratio, low-cost sensor technology is used on a broader scope which affects global supply chains

� Opportunities range from recognizing the volume of packages as well as shipping space surveillance etc.


Movement and gesture recognition is achieved by three main

sensors. Utilization of microphone enables acoustic recognition.

Specifications


Structured light, as underlying principle of this technology is the

core of the 3D-Deepscanning

• In order to generate a 3D-Surface-

Structure it is necessary to use both,

the projector and the camera. The

projector generate a point-matrix within

a defined room. The camera analyzes

the projected point-matrix calculating

the coordinates within a room.

• The camera is used to take colored

2D-Pictures. Furthermore there is the

possibility to fill the generated

structures with textures.

Functionality

Source: http://msacademic.rs/uploads/botja/KinectWithNightShot.png


Volume recognition for

single parcels/ pallets

Interesting Use Cases arise by the transformation of consumer

sensor technology to logistics environment (e.g. Kinect Sensor)

Use Cases in Logistics

Source: Fraunhofer IFF; DHL

Load volume detection Automated inventory


Goals

• Development of concepts to optimize processes

• Joint transfer of recognized data

• Test of depths sensor accuracy

Data Recognition

• RGB picture

• Length, width, height

• Weight

• Barcode identification

Concepts

• Stationary system

• Top view system

• Mobile system Mobile system

Top view system

Stationary system

The developed solution was tested and compared to existing

methods of volume measurement

Test scenarios for pallet volume recognition


Trend Radar One Pager - T04 3D PrintingB

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For the logistics provider

� Be thought leader in new, potentially disruptive technology, become orchestrator of complex and fragmented supply chains.

� Participate at new market segments such as “Digital Warehouse” or “3D Printing Shop”.

For the provider’s customer

� Logistics costs reduction (in stock items, delivery routes), trusted service provider for secure data hosting and exchange (e.g. through online platform for spare part items).

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Relevant in:

> 5 years

Benefit:Medium

Sources:

Trend Report - "Fabbing

2011 - State of the art“

(2011, CSI / zpunkt)

The implication of 3D printing

for the global logistic industry

(2012, Transport

Intelligence)

Daniel Terdiman: 3D printing

creating 'a whole new world‘,

CNET news, 20.06.2006

3D printing: The printed

world, The Economist,

10.02.2011)

Important Association to

know: Wohlers Associates

(wohlersassociates.com)

3D Production Pioneers:

Freedom of Creation

(http://www.freedomofcreatio

n.com/)� 3D printing only radically transforms the logistic industry if it fully replaces

traditional manufacturing techniques.� To become relevant player in the market new business models are needed

that do not fit the core business of logistic providers (e.g. data hosting for 3D data models, producer of 3D objects).

� Risks of product liability, ownership of IP rights for 3D data models unclear.

� DHL Solutions & Innovation research project “3D Printing”

� DirectSpare research project (EU)

� Wohlers Associates

� Freedom of Creation

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3D printing will change tomorrow‘s logistics by demanding specific networks for materials delivery but will also offer new business opportunities for logistics providers such as digital warehousing and 3D model hosting. Innovative logistics providers will have the chance to become a thought leader and a specialist for the integration and orchestration of complex networks including traditional and 3D manufacturers.

3D printing or Additive Manufacturing (AM) is a layer-by-layer technology of producing 3D objects directly from a digital model. 3D printing technology is already applied in prototyping, tooling and direct part manufacturing (e.g. hearing aids, surgical implants, jewelry). Global AM market is expected to grow from $1.8 bn in 2012 to $3.5 bn in 2017 (CAGR: 13.5%). � 3D impact on logistics networks: 3D printing will radically transform the logistics industry if AM techniques could fully

replace traditional manufacturing techniques. Currently experts opinion on future development differ, some experts believe in the development of hybrid solutions in the mid-term combining AM- and traditional techniques. The integration between traditional and 3D supply, manufacturing and delivery networks bears challenges for established logistics networks.

� 3D driven business opportunities for logistics providers: 3D printing will change tomorrow‘s supply chains with the need for logistics provider to adapt accordingly but will also offer opportunities in new market segments. Those range from purely supporting new logistic needs of the industry (3D printing infrastructure, material supply) up to becoming a player in the industry itself (e.g. production of 3D objects, hosting of 3D data models).

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How 3D printing works

3D printing is a process of making three dimensional solid objects from a digital model

From future to realityWhat is required?

Digital model

Material

3D printer

� Plastic� Metal� Synthetic Resin� Ceramics

� Create CAD model with software� Use of CAD model from database

(e.g. Google database)� 3D Scanning of solid objects

� Fused Deposition Modeling (solid)� Laser sintering (powder) � Stereolithography (liquid)

Source: Frauenhofer IPA


Impact of 3D printing on global supply chains?

TODAY TOMORROW

Mass articles and production …

… individualized articles and on demand production

Complex production processes …

… simplified and shortened production process

Warehouses stacked with products …

… software databases

Global transport of products …

…local production


B2C Use Case: DHL 3D Printing Shop

Illustrative business case for DPDHL with consumer focus (B2C)

“DHL 3D Copy Shop” offering individualized consumer goods and scan/production service of broken consumer products


Illustrative business cases for DPDHL with industry focus (B2B)

“Lean Warehousing”: Digitalization of warehouse products with 3D printing service on demand and on site

B2B Use Case: Digital Warehouse

18

In case of further questions

Please contact our NOST offices abroad directly,

or through the central office:

internet: www.IAnetwerk.nl

telephone: + 31 88 602 5021

e-mail: [email protected]

or contact this speaker directly:

e-mail: [email protected]

dr. markus kückelhaus dhl solutions & innovation nost network · 2012-2016) transferring ......

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