dhl project dhl organizattional behavior project dhl project report
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OrganizationalBehavior
Presenter
Nimra WaseemMBA
Air University
Introduction to Company
DHL stands for Dalsey, 'Hillblom' and 'Lynn'
Founded in 1969Head quarters Germany, Bonn Logistics business In more than 220 countrieswww.dhl.comWorlds largest express companyUpto 500,000 employeesCEO Frank Appel
History• 1969o On 25 September, Dalsey, Hillblom and Lynn
incorporated DHL. o Door-to-door express delivery service.o Documents were transported only between San Francisco, California.o They simultaneously invented the international air express industry.
.• 1970o After one year, DHL started handling shipments for 40 Clients and expanding the operation to Guam, Los Angeles and Portland, Ohio.
• 1971o The vision expanded to Far East and Pacific Rim
• 1972DHL International was founded operating in
Hong Kong.Japan.Singapore.Australia.
• 1974This year DHL handled
over 500,000 shipments.
Every year DHL continued expanding over the world
DHL in Pakistan• 1979o After 10 years DHL started its operations
under the name DHL international.o Sadiq Nawaz Khan Awan brought DHL in
Pakistan.o In 2009 Deutsche took 100% ownership.
• 2000o Worlds fastest sms tracking systemo Online track system which is now more
innovative
DHLs Airside facility in PakistanIn 2008DHL inaugurated its own AIRSIDE at Jinnah Airport Karachi with
o Cost of 5 Billiono It provided an art to handle logistics to allo In house customer clearanceo Advanced X rays scanningo Latest explosive detectorso The only facility of this kind in the countryo Was certified by TAPA in 2008
Reason for choosing DHLo DHL is having largest supply chain network in the
world.o The company having largest number of
employees in the world
o Deutsche one person having 51% shares of the company
o Long list of awards and achievementso Number of researches
and case studieso A head of its
competitorso 7th largest share priceo My personal
experience went excellent with it
MISSION & VISIONTheir Mission focuses on 4 main aspects1. We want to simplify the lives of our customers2. We make our customers, employees and
investors more successful and this will be continued
3. We make a positive contribution to the world4. We always demonstrate respect when achieving our results
Vision• “Our vision is to make DHL the logistics
company for the world, through respect, simplifying customer life's and providing a
positive contribution to the world”
Current Goalso Employees motivationo Service qualityo Customer loyaltyo profitability
o The purpose of conducting the project is to find what makes them best?
Layout and structure
Corporate Center (CEO’s board department, Finance and Personnel)
EXPRESS
GLOBAL
FORWARDING,
FREIGHT
SUPPLY CHAIN
Mail Communication
Dialogue Marketing
Press Services
Value-Added Services
Parcel Germany
Retail Outlets
Global Mail
Pension Service
Europe
Americas
Asia Pacific
EEMEA (Eastern Europe,
the Middle East and Africa)
Global Forwarding
Freight
Supply Chain
Williams Lea
Organo chart
Deutsche Post earnings and Revenues
Profitability improved 2.8% last year which conclude to total 1.5 billion euro
Convenient and simple outlets• They have simple outlets. People see no confusion in receiving or sending the parcel through DHL.
“Simple can be harder than complex: You have to work hard to get your thinking clean to make
it simple. But it’s worth it in the end because once you get there, you can move mountains.”
followed by DHL
Awards and achievements
o Potential park
o Aon Hewitt Best Employer Award
o Fair Company o Universum Student Survey
o Super Job Award
o German sustainability award 2014o Corporate responsibility award 2010o American business award 2010o SAMS Europe award 2013o Diversity award winner And so on…………………….
Work force diversity and diversity management in DHL
o One of their greatest strength lies in the diversity of their people.
o According to DHL managing such a large workforce is a big task.
o No place for discrimination and equality for same positions is strictly practiced.o Different types of diversity awareness programs are conducted.o Both surface and deep level are present
o Share of women in executive positions raised upto 2.6% concluding 22.2%o New hiring's gender wise
2011 2012 2013WOMEN 57.7% 66.8% 63.1%MEN 42.3% 33.2% 36.9%o Equal opportunities for people with or without disabilities. (14170 disable persons employed in 2013)
DHL Makes it possible by• Dialogue with employees.• The opinion of employees counts for their management (online
complaint system).
• Idea management process held by DHL helps employees to post their ideas and suggestions which saved 2.2 billion € in 2010 and up to 80% ideas are approved.
• This helps to be a serving company.
Work place values“Is how we do,
what we do” (Code of conduct DHL)
• Standard of conduct in DHLThere are proper code of conduct classes for employees. After that they clearly know what is in their and organizations favor• Employees 5 ethical commitments in DHL1. To focus on Quality and never compromise on that2. To place highest priority in making the customer
satisfied
3. To follow law full and ethical standards4. To insure transparency5. To report the accounts in good faith
• DHL standards of working togethero Individual responsibilityo Involvemento Mutual respecto Opennesso No discriminationo Diversity
o Health managemento Company's property use is prohibitedo Legal proceedingso Inside information should be made secure
• Social responsibility of employeeso Supporting communities with moral responsibilityo Improving the environment by internal and
external processes
Three ethical principles• Utilitarianism Seeking the benefit for larger number of employees is a common practice in DHL
• Individual rights are more than legal rights and there is a freedom to speak and share.
• Distributive Justice is the most important ethical conduct in practice.
Job Satisfaction in DHL• According to the customer berometer from
2012 to 2013 96% of employees were found satisfied.
Motivation level In employees“Motivated employees are the biggest asset of ou company, what we are more proud of is the fact that our employees
can make a difference every day”
(Faithfull management)o Talent programso Rewards for outstanding employeeso Compensations based on performanceo Pension schemes for loyal employees
Stress management at DHL Expresso Involving several types of stressors different seminars are conducted to create an awareness about employees situations and of how to deal with them.
o The employees who face more stress are mostly from management, decision or task control in charge.
STRESS REDUCTION FACTORo DHL provides a friendly environment to work and
they can complain for any type of external stress factor at work confidentially
PERCEPTION ABOUT THE ORGANIZATION
• Based on the questionnaire and interviewsPeople choose DHL express as a place to work.In terms of prices they choose tcs.
INTERNAL AND EXTERNAL ANALYSIS• Competitorso Tcso Expresso cargo
• Service qualityDHL express is offering the best service with sms and online tracking with the electronic signature of the receiver
References Deutsche Post DHL annual reports from 2008 to
2013 www.dhl.com DHL express case studies Internet business magazines Students, people and employees
ConclusionWe can easily conclude the background of DHL express success is very clear. They succeeded because of• Following ethical principals• Caring for their employees• Have a sharp forth sight of futures market• Using quality services as a edge
CEO Frank Appel said”All we demand is speed, because DHL Express is
meant for speed”
QUESTIONS PLEASE….?