Download - "WHY WE DO THE THINGS WE DO"
Anouk PappersBrand AnthropologistFounder CoolBrands
Maarten SchäferStoryteller - PhotographerAuthor ‘Around the World in 80 Brands’
WE WERE BORN…
…WE ARE GOING TO DIE
WE WERE BORN…
…WE ARE GOING TO DIE
TRAVELGET INSPIREDSHARE TO INSPIRE OTHERS
WHAT QUESTION COMES TO MIND?
HOW TO CONNECT WITH PEOPLE… WHO DON’T KNOW YOU?
GOOGLE IS THE NEW BACKGROUND CHECK!
SOMETHING HAPPEND IN 2013…SOMETHING THAT WILL CHANGE THE WAY WE DO BUSINESS.
THE RISE OF THE REPUTATION ECONOMY
THE RISE OF THE REPUTATION ECONOMY
“COOLBRANDS PEOPLE”
YOUR ONLINE PERSONAL REPUTATION
YOUR ONLINE PERSONAL REPUTATION
MAY BECOME THE MOST IMPORTANT ASSET YOU HAVE
PEOPLE WILL CONNECT WITH YOU…NOT BECAUSE OF WHAT YOU DOBUT WHY YOU DO THE THINGS YOU DO
OUR HIDDEN AGENDA…
OUR HIDDEN AGENDA…
MEANINGFULL BRANDED CONTENT
OUR HIDDEN AGENDA…
MEANINGFULL BRANDED CONTENT
‘STORYTELLING EXPEDITIONS’
STORYTELLING EXPEDITION INTO BRAZIL FOOD
CLIENT:APEX BRAZIL
SBA
SBA
SBA
SBA
SBA
SBA
SBA
DELIVERY:
BOOK ENHANCED BY AUGMENTED REALITYTO BE DISTRIBUTED ON INTERNATIONAL FOOD FAIRS
STORYTELLING EXPEDITION THROUGH THE MIDDLE EAST AND AFRICA
CLIENT: KEMPINSKI HOTELS
CLIENT:KEMPINSKI HOTELS
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
KEMPINSKI
DELIVERY:
BOOK CROSS SELLING TOOL INTERACTION ON SOCIAL MEDIA
