Download - Storytelling and Social Media
h"p://infospce.ischool.syr.edu/author/chelseadebaise/
Key trends, challenges, opportuni4es, partnerships Ayelet Baron [ayeletb] Ins4gator, Speaker, Author, Coach
About Me
Kenya Na4onal Youth Summit
Source: h"p://pandasthumb.org/archives/2006/09/fun-‐with-‐homini-‐1.html
… But people don’t change as fast
Pre 1990: People are not connected
1990: Connec4ng people to informa4on
2000: Connec4ng people to people
2013: Everything is connected
The New Consumers are smarter, more empowered, and more demanding than previous genera4ons
92% trust recommenda4ons from
friends and family above all other forms of adver4sing,
up 18% since 2007
70% trust online consumer reviews, up 15%
since 2008
47% trust television, down 24% since 2009
We trust strangers
We are the first genera4on to work in a truly networked world
#1 –“Common sense is not so common.” – Voltaire
Your business strategy and social tools: What are you leading with?
OH: “Are you connected with us on every social pla`orm?”
#2 – Going back to basics
h"p://switchandshiB.com/wp-‐content/uploads/2013/02/connected700x300.jpg
Agile
Mobile
Authentic
Transparent
Relationships
#3 – Social is two-‐way: The rela4onship is no longer linear
Don’t buy into the self-‐proclaimed gurus
#4 –Set your own rules. Focus on abundance. Break down the silos.
Cookie cuder solu4ons work well when you are baking
#5 – Live your purpose and mission: effec4veness is the gap between words and ac4ons
OH at Wisdom 2.0:
25% of organiza4ons in the US have a
medita4on room. é Mindfulness and meaning to deal with ê
in trust
#6 – Greater transparency through shared experiences
“Businesses are no longer the creator of a brand; it is now co-‐created by consumers through shared experiences and defined by the results of online searches and conversa4ons … social media has increased the power of the consumer.”
#7 – It’s ALL about rela4onships – how are your stories connec4ng?
Socialize your culture; not just your technology
#8 – Social media tools enable your strategy
Commitment Curve: How people change behavior at work and life
#9 – We have yet to experience the power of communi4es: The new consumers feel disconnected and alienated. They seek a
stronger sense of community and belonging. How does your tribe engage?
What stories connect your people?
#10 – If you have a device and connec4vity, you have a voice. If you have a voice, you have a choice.
YOUTH
“Knowledge is beder than food”
paulisakson.com Think small
Ayelet Baron http://ayeletbaron.com
http://twitter.com/ayeletb
http://slideshare.net/ayeletb
http://linkedin/in/ayeletbaron
Let’s Connect!
Contributor
