TV Analysis Monthly Report January 2014
Jan-13 Jan-14
257,825
259,637
Trend AnalysisComparison Dec 13 -Jan 14
Total Minutes of Advertising
Jan-13 Jan-14
208,153
259,637
Total Minutes of Advertising
Trend AnalysisYoY Comparison: Jan 13 – Jan 14
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
ation
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Cons
truc
tion
Conf
ectio
nary
Culli
nary
Hea
lthca
re &
Med
ical
S...
Gov
ernm
ent o
f Pak
istan
Med
icin
e
Oth
er
24%
13%
11% 10%
7% 7%
4% 4%3% 2%
14%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER P&G Qmobile TELENOR NESTLE VoiceTel Ufone RECKITT Kraft Foods Liaquat Hospital
10%
8%
5% 5%4% 4% 4% 3%
3% 3%
TOP 15 BRANDS% Share of Advt. Minutes
Ufone
New Arie
l Blue
Telenor Talksh
awk
Liaquat H
ospita
l
Head & Shoulder
Q Mobile
Noir
Z4
Cadbury Perk
Gulberg G
reens I
slamabad
Djuice In
tern
etGai
Dettol Soap
Mobilin
k
Osaka Batterie
s
Xtra Voice
V180
Warid
Glow
4%
3% 3% 3%2%
2%2% 2% 2%
1% 1% 1% 1% 1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
GEO NEW
S
HUM TV
GEO8xm
ARY DIG
ITAL
ARY NEW
S
DUNYA NEW
S
DAWN N
EWS
CITY42
A-PLU
S
EXPRESS NEW
SATV
TV ONE
AAJ NEW
S
Urdu-1
4% 4%3% 3% 3% 3% 3%
3% 3% 3% 3% 3% 3% 3%2%
Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm KTN Apna TV Express Ent
TV ONE ARY NEWS
NEWS ONE
CITY42 HUM TV DAWN NEWS
ATV AAJ NEWS
Abb Takk
GEO ARY DIGITAL
4%
3%3% 3% 3%
3% 3% 3% 3% 3% 3% 2% 2% 2% 2%
Genre Split in January 2014% Share of Advt. Minutes
NEWS43%
Ent41%
MUSIC8%
MOVIES3%
SPORTS2%
FOOD1% KIDS
1%RELIGIOUS
1%
HEALTH1%
Time Band Split January 2014% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)6%
THE END
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