Find It, Write It, Tweet It, Repeat It

How to be an effective Multi-Media

Storyteller

About MeAssistant Director of Marketing CommunicationsManor College - Jenkintown, PA

Tasks-Head of Social Media-Write marketing content-Design printed pieces (brochures, postcards, magazine, etc.)-Committees/Event Planning-Photography-Implement marketing strategies-Update website & athletic website- Random things ( T-shirt design running a Fashion club & helping with student activities)

Higher EducationKick Butt Examples!

• Elizabethtown College – they get it – online magazine• Frostburg State University – Pinterest • Oberlin College - Bloggers - example

Creating Multi-Media Stories at Manor College

- Find the story - Decide on which mediums to use it for- Write it, post it, post it again and again and then analyze- Use Storify to condense it (recap)- Example: Manor Horses

More about Storify1. Great way to keep sharing

the story

2. Great way to analyze the stories “success” – example

3. Learning which students get socially involved with school

4. Great for visual things (weather, campus life, etc.)

5. Great for Annual events

Utilizing Pinterest

Printed Brochure

Pinterest

Twitter

Website

You HAVE to share your stories in multiple mediums

What’s the point of writing if you don’t have planned distribution

channels?

How to Analyze

Instagram – StatigramTwitter – TweetReachPinterest – TailwindOverall Social Media - Klout

From Etown to Manor

From college graduation to the working world

@kellllllpeiffer