multi media storytelling

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Find It, Write It, Tweet It, Repeat It How to be an effective Multi-Media Storyte ller

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Telling the story is great, but deciding how to share it and spread the story is even greater. Learn how to use social media and other channels to get your story and message across. See some great examples of multi-media storytelling in Higher Education

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Page 1: Multi Media Storytelling

Find It, Write It, Tweet It, Repeat It

How to be an effective Multi-Media

Storyteller

Page 2: Multi Media Storytelling

About MeAssistant Director of Marketing CommunicationsManor College - Jenkintown, PA

Tasks-Head of Social Media-Write marketing content-Design printed pieces (brochures, postcards, magazine, etc.)-Committees/Event Planning-Photography-Implement marketing strategies-Update website & athletic website- Random things ( T-shirt design running a Fashion club & helping with student activities)

Page 3: Multi Media Storytelling

Higher EducationKick Butt Examples!

• Elizabethtown College – they get it – online magazine• Frostburg State University – Pinterest • Oberlin College - Bloggers - example

Page 4: Multi Media Storytelling

Creating Multi-Media Stories at Manor College

- Find the story - Decide on which mediums to use it for- Write it, post it, post it again and again and then analyze- Use Storify to condense it (recap)- Example: Manor Horses

Page 5: Multi Media Storytelling

More about Storify1. Great way to keep sharing

the story

2. Great way to analyze the stories “success” – example

3. Learning which students get socially involved with school

4. Great for visual things (weather, campus life, etc.)

5. Great for Annual events

Page 6: Multi Media Storytelling

Utilizing Pinterest

Page 7: Multi Media Storytelling
Page 8: Multi Media Storytelling

Printed Brochure

Pinterest

Twitter

Website

Page 9: Multi Media Storytelling

You HAVE to share your stories in multiple mediums

What’s the point of writing if you don’t have planned distribution

channels?

Page 10: Multi Media Storytelling

How to Analyze

Instagram – StatigramTwitter – TweetReachPinterest – TailwindOverall Social Media - Klout

Page 11: Multi Media Storytelling

From Etown to Manor

From college graduation to the working world

Page 12: Multi Media Storytelling

@kellllllpeiffer