Enterprise Social Collaboration
in Human Resources Strategy
#ibmsocialbiz
Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa
Why Now | Challenges & Opportunities
Enterprise Social Collaboration in HR ...
Why now?
Work has become increasingly collaborative
Decision making is increasingly social (group think)
Knowledge Management is back!
The volume of information is staggering and growing rapidlyThis information is critical to decision-making but it competes for our time!
Knowledge work has changed
The tools we employ must reflect the changing nature of our work
Why Now?
#1
Organizational structures have changed
Traditional org. charts do not reflect the way business really gets done
Explorations
WilliamsDrilling
TaylorProduction
StockSenior Vice President
JonesG & G
CohenPetrophysical
CrossProduction
OBrienReservoir
ShapiroPaineSmithAndrewsMooreHughesMillerRamirezBellColeHussainKellySen
SmithMooreRamirezKellySenJonesCrossTaylorWilliamsOBrienStock
PaineHughesMillerBellColeHussainCohenTaylorWilliamsShapiroAndrews
Social Network Analysis
Why Now?
#2
Essentially, businesses and its market operations are based on two components:Transactions and people.
TLL
IST
PRG
VIE
LJU
?
yes
no
no
no
yes
yes
WAW
Critical Business Processes have changed
The next phase of Business Process improvement will focus on human interaction
Why Now?
#3
Essentially, businesses and its market operations are based on two components:Transactions and people.
Traditionalists
Boomers
Gen X
Millenials
Born
1922 1945
1946 1964
1965 1980
1980 2000
Training
The hard way
Too much and Ill leave
Required to keep me
Continuous and expected
Learning style
Classroom
Facilitated
Independent
Social and
networked
Communication style
Top-down
Guarded
Hub and spoke
Collaborative
Problem-solving
Hierarchical
Horizontal
Independent
Collaborative
Decision-making
Seeks approval
Team informed
Team included
Team decided
Leadership style
Command and control
Get out of the way
Coach
Partner
Feedback
No news is good news
Once per year
Weekly/Daily
On Demand
Technology use
Uncomfortable
Unsure
Unable to work without it
Unfathomable if not provided
Job changes
Unwise
Sets me back
Necessary
Part of my daily routine
Source: Lancaster & Stillma (2003)
Source: Lancaster & Stillman http://www.generations.com
Purpose-built Social Collaboration tools are key to leveraging such a workforce
Workforce demographics have changed
By 2014, 50 percent of all employed people will be Millennials
Source: Millennials: 50% of Workforce
by 2014 February 2011
#4
Why Now?
Collaboration itself has changed
While not directly relevant to business, we must learn from their adoption
Why Now?
#5
70%
recruiting
hiring
onboarding
professional development
training
advancement
internal recruiting
succession planning
leadership development
benefits
offboarding
retirement
We have a mandate to get more out of our most expensive asset, our people
Why Now?
Transform the primary Knowledge Work Console"
Empower people to better share, discover, and collaborate
Capitalize on high-ROI opportunities to streamline human interaction
So if we accept that ...
How do we proceed?
workforce demographics have changed
collaboration itself has changed
we need get more out of our most expensive asset (our people)
knowledge work has changed
critical business processes have changed
Human Resources is leading the way forward
organizational structures have changed
Enterprise Social Collaboration in HR ...
Challenges
&
Opportunities
At the heart of every challenge, there is an opportunity
Challenge: Who's Who in the Zoo?
Challenges & Opportunities
Challenge: I know the type of person I need to help me, but
Challenges & Opportunities
How do people find people beyond the walls of their cubicle?
Do employees spend too much time looking for expertise?
How do employees find people with the right skills or knowledge across time zones, projects, and organizational boundaries?
How do colleagues find you and ascertain what you know?
What are the people and teams around you working on, and how can you benefit?
Opportunity: Create people profiles
Challenges & Opportunities
Integrate multiple systems to get a complete picture of each employee
Identify critical resources to solve urgent problems instantly
Single-click access to an individual's social contributions to the organization
Keep people from spending valuable time reaching out to the wrong people
Expand your professional network
Deepen existing working relationships
Discover workstream SYNERGIES
Opportunity: Encourage status and project updates
Challenges & Opportunities
Opportunity: Who else is interested in this topic? Maybe they can help me ...
Challenges & Opportunities
Opportunity: Foster the development of professional networks
Challenges & Opportunities
Challenges & Opportunities
Challenge: How to give experts a voice
People want to both hear and be heard
Are people encouraged to share what they know?
Are employees empowered with tools that allow them to socialize their experience to benefit the business?
How do business leaders share their vision and solicit feedback today?
Could the effectiveness of corporate or executive communications be improved?
Opportunity: Inspire experts to share their knowledge
Challenges & Opportunities
Opportunity: Give everyone a voice
Challenges & Opportunities
Opportunity: Create more opportunities for feedback
Challenges & Opportunities
Opportunity: Deliver more engaging corporate communications
Challenges & Opportunities
Opportunity: Keep everyone informed
Challenges & Opportunities
Opportunity: Empower non-technical users to keep content fresh and interesting
Challenges & Opportunities
Challenge: How to break down organizational silos
Challenges & Opportunities
We have hired and trained people to work in silos. We need to identify future leaders who can operate in a globally integrated company, and train them to think and work globally.
SVP HR, Invacare Corporation
Challenges & Opportunities
HR Challenge: How to break down organizational silos (cont'd)
The tools we use today reflect organizational dysfuntion
HR Challenge: How to break down organizational silos (cont'd)
Challenges & Opportunities
What are you doing to bring people together around their shared professional interests?
How can bringing people together improve collective understanding of markets, products, practices, and competition?
Can better cross-organizational awareness help mitigate duplicate work/research/mistakes and share best practices/successes?
companies that used social software
to collaborate across organizational silos and to share information
more broadly reported improved market share.
McKinseyThe Rise of the Networked Enterprise
Opportunity: Build communities of interest and practice
Challenges & Opportunities
Opportunity: Improve the amount and quality of cross-organizational collaboration
Challenges & Opportunities
Challenge: How to stop reinventing the wheel .... over and over again
Challenges & Opportunities
Challenge: How to become more innovative
Challenges & Opportunities
Where do employees go today to share ideas about existing/future products/services?
cost saving and revenue generating ideas?
Is there a place where employees can go today to see what ideas are being developed and share their insight?
Do you have an effective mechanism to harness employee input to drive innovation?
Does your organization execute well on new ideas?
The way to get good ideas is to get lots of ideas, and throw the bad ones away Linus Pauling
Opportunity: Stimulate conversations about projects and priorities
Challenges & Opportunities
Opportunity: Encourage the free and open exchange of ideas
Challenges & Opportunities
Opportunity: Streamline the collaborative execution of good ideas
Challenges & Opportunities
Fact: Employees spend 25% of their time just looking for information
Challenges & Opportunities
Challenge: Time is money
Challenge: How to improve business decision making
Fact: In an average week, 42% of employees use the wrong information to make decisions
Challenges & Opportunities
Opportunity: Deliver the right information and capabilities to improve productivity
Challenges & Opportunities
What's the potential of realizing all of this opportunity ?
Visualizing the value of Social Collaboration in HR strategy
Social Network Analysis of all social collaboration at IBM for keyword microfinance (July 2011)
Social Network Analysis of all social collaboration at IBM for keyword microfinance (January 2012)
Visualizing the value of Social Collaboration in HR strategy (cont'd)
Immediate opportunities to leverage Social Collaboration
in Human Resources strategy for BIG business benefit
As in the past, Human Resources is leading this transformation
Connect people with expertise
Give everyone a voice
Facilitate more feedback
Break down organizational silos
Stop reinventing the wheel
Bring ideation together
Make access to information more intuitive
Conclusions
Thank you!
#ibmsocialbiz
Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa
2012 IBM Corporation
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2012 IBM Corporation
2011 IBM Corporation
2011 IBM Corporation
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2011 IBM Corporation
May 12, 2011